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Synonyms
build·up,
also build-up (bĭld́ŭṕ)

noun 

  1. The act or process of amassing or increasing: a military buildup; a buildup of tension during the strike.
  2. The result of building up: a pipe clogged by rust buildup.
    1. Widely favorable publicity, especially by a systematic campaign: The new movie was given a tremendous buildup in the media.
    2. Extravagant praise.