per·sua·sion
(pər-swā́zhən)
[Middle English, from Old French, from Latin persuāsiō, persuāsiōn-, from persuāsus past participle of persuādēre, to persuade; see persuade.]
noun
- The act of persuading or the state of being persuaded: “The persuasion of a democracy to big changes is at best a slow process” (Harold J. Laski)
- The ability or power to persuade: “Three foremost aids to persuasion which occur to me are humility, concentration, and gusto” (Marianne Moore)
- A strongly held opinion; a conviction. See synonyms at opinion
- A body of religious beliefs; a religion: worshipers of various persuasions.
- A party, faction, or group holding to a particular set of ideas or beliefs.
- Informal Kind; sort: “the place where … rockers of any gender or persuasion can become megastars” (Christopher John Farley)