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Synonyms
gim·mick (gĭḿĭk)

[Origin unknown.]

noun 

    1. A device employed to cheat, deceive, or trick, especially a mechanism for the secret and dishonest control of gambling apparatus.
    2. An innovative or unusual mechanical contrivance; a gadget.
    1. An innovative stratagem or scheme employed especially to promote a project: an advertising gimmick.
    2. A significant feature that is obscured, misrepresented, or not readily evident; a catch.
  3. A small object whose name does not come readily to mind.

transitive verb: -micked, -mick·ing, -micks. 

  1. To add gimmicks to; clutter with gadgets or attention-getting details. Often used with up.
  2. To change or affect by means of a gimmick.

derivatives

giḿmick·y
adjective