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Synonyms
trade·mark (trād́märḱ)

noun 

  1. A name, symbol, or other device identifying a product, officially registered and legally restricted to the use of the owner or manufacturer.
  2. A distinctive characteristic by which a person or thing comes to be known: the shuffle and snicker that became the comedian's trademark.

transitive verb: -marked, -mark·ing, -marks. 

  1. To label (a product) with proprietary identification.
  2. To register (something) as a trademark.