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build up

build up - phrasal verb

  1. To achieve an increase of gradually: develop, gain. See increase.
  2. To make or become greater or larger: aggrandize, amplify, augment, boost, build, burgeon, enlarge, escalate, expand, extend, grow, increase, magnify, mount, multiply, proliferate, rise, run up, snowball, soar, swell, upsurge, wax. Informal beef up. See increase.
  3. To make known vigorously the positive features of (a product): advertise, ballyhoo, cry(up), popularize, promote, publicize, talk up. Informal pitch, plug. Slang push. See knowledge.
  4. To increase or seek to increase the importance or reputation of by favorable publicity: ballyhoo, boost, enhance, promote, publicize, puff, talk up, tout. Informal plug. Slang hype. See knowledge.