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buildup

buildup - noun

  1. The act of increasing or rising: aggrandizement, amplification, augment, augmentation, boost, enlargement, escalation, growth, hike, increase, jump, multiplication, proliferation, raise, rise, swell, upsurge, upswing, upturn. See increase.
  2. The result or product of building up: accretion, development, enlargement, multiplication, proliferation. See increase.
  3. A systematic effort or part of this effort to increase the importance or reputation of by favorable publicity: advertisement, ballyhoo, promotion, publicity, puffery. Informal pitch, plug. Slang hype. See knowledge.