Mauve is a pale bluish purple. Compared to a pale magenta, mauve is a more grey and more blue color. It is often described as a pale violet.
Mauve is named after the mallow flower, which is a shade of purple. There are some variations of mauve as well. There is the "rich mauve," the "French mauve," the "opera mauve," the "mauve taupe" and the "old mauve." These all differ in darkness but are all shades of purple. The 1890s are often referred to as "The Mauve Decade" because the color was popular among artists in the United States and in Europe.