The Super Bowl kick-off time is usually 6:30 pm Eastern time. Annually, the Super Bowl starts in the early evening.
Super Bowl 2014, a game between the Denver Broncos and the Seattle Seahawks, began at 6:30 pm Eastern time. Super Bowl 2014 was broadcast on the Fox network. Traditionally, the Super Bowl has started in the early evening to maximize viewership. Pre-game coverage of the 2014 Super Bowl started several hours prior to the game, at 2 pm Eastern time. Pre-game coverage included events such as the Broncos and Seahawks team reports, an analysis by Terry Bradshaw and Joe Namath, bands, and interviews with several of the players.