Q:

Who manufactures Insignia televisions?

A:

Insignia televisions are part of Best Buy's house brand and may come from a variety of different manufacturers. Much like house brands at the grocery store, Insignia products are the result of contract deals with manufacturers to produce cheaper products for sale under a different brand name.

Private label manufacturing deals can be a great benefit for both the retail chain and the electronics manufacturer. This type of manufacturing deal allows retail chains to produce lines of lower-cost (and sometimes higher-margin) goods without compromising the reputation of their company names or cannibalizing their own sales, while providing separately branded lines of merchandise that the retailers can build upon to drive customer loyalty.


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