A media gatekeeper is a journalist or editor who is tasked with the responsibility of filtering information before it is published, broadcast or posted on the Web. Originally, the job of the media gatekeeper was mainly focused on the mass media, but it has transitioned toward face-to-face communication as well.
Any media house or publishing firm has different sorts of information that get into the business. Not all information can be transmitted to the consumers. A gatekeeper decides what information is suitable and what can be discarded. Media gatekeeping is a vital element in modern day media decision-making. It is also crucial to ensure that the information being shared is legitimate and original.Learn More
Different types of electronic media include radio, television and the Internet. Electronic media is media that requires an electronic device to receive. Electronic and print media are the two most common methods of communication.Full Answer >
Print media refers to anything that is available in printed form, like newspapers and books. Electronic media include any form that can be accessed by an electronic device and include radio, television shows and media on the Internet.Full Answer >
Social media marketing refers to advertising that is posted or streamed on social media websites or applications. For example, a user sees advertisements or sponsored ads in his personal Facebook feed.Full Answer >
Electronic media, and in particular the use of social media to report news events, has a number of potential pitfalls. Information spreads quickly, but so does misinformation. A misreported story can spread faster than its corrections. In addition the plethora of new news sources available online makes it difficult to detect biases that might affect the quality of the coverage.Full Answer >