Q:

What is a media gatekeeper?

A:

A media gatekeeper is a journalist or editor who is tasked with the responsibility of filtering information before it is published, broadcast or posted on the Web. Originally, the job of the media gatekeeper was mainly focused on the mass media, but it has transitioned toward face-to-face communication as well.

Any media house or publishing firm has different sorts of information that get into the business. Not all information can be transmitted to the consumers. A gatekeeper decides what information is suitable and what can be discarded. Media gatekeeping is a vital element in modern day media decision-making. It is also crucial to ensure that the information being shared is legitimate and original.


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