The phone number for activating a Straight Talk phone is 1-877-430-CELL or 1-877-430-2355, as of 2014. These products can also be activated by visiting the Straight Talk website, an option that requires an email address and password.
Straight Talk allows the client to keep his present phone number or receive a new phone number with activation. Other phone service plans do not work with Straight Talk products. However, those interested in gettng service can bring their phones to Straight Talk providers to see if it is compatible. Straight Talk is made available by TracFone Wireless Inc., the leading no-contact phone supplier in the United States.