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en.wikipedia.org/wiki/Android_KitKat

Android "KitKat" is a codename for the Android mobile operating system developed by Google, ... Android 4.4 "KitKat" was officially announced on September 3, 2013. .... Jump up ^ "Android 4.4 KitKat: What's the point of co- branding?". CNET.

www.cnet.com/news/android-4-4-kitkat-whats-the-point-of-co-branding

Sep 3, 2013 ... Google doesn't need the money, and it certainly has no problem with awareness. So why partner with a candy company at all?

www.theverge.com/2013/9/3/4691040/android-kitkat-the-story-behind-a-delicious-partnership

Sep 3, 2013 ... On Tuesday Google announced that the next version of Android will be named " KitKat," ... million KitKat bars in 19 countries will have prominent Android branding and offer ... At one point in 2010, the Android team even decorated ... Android 4.4.1 update with Nexus 5 camera improvements now available ...

techcrunch.com/2013/09/03/google-strikes-bizarre-licensing-deal-with-nestle-to-name-next-android-kit-kat

Sep 3, 2013 ... Got a tip? ... Android 4.4 KitKat Now Available For Google Play Editions Of HTC ... A link to 'see what you've won' leads you to the U.S. site for Kit Kat bars. ... to say let's do it,” Patrice Bula, Nestle's marketing chief told the BBC.

www.trulydeeply.com.au/2013/09/android-kitkat-cobranding-strategy-fmcg

Android announces version 4.4 is named 'KitKat'. Google Android has added a pinch of spice to their tradition of naming operating systems after alphabetically ...

blog.marketo.com/2013/11/google-android-and-nestle-kitkat-the-ultimate-co-branding-marketing-takeaways.html

Google Android and Nestle KitKat: The Ultimate Co-Branding Marketing Takeaways ... What marketing tips could we glean from the Google and Nestle partnership? ... The entire KitKat website was dedicated to KitKat 4.4, “The future of ...

vividbrand.com/views/when-two-become-one-the-power-of-brand-partnerships

Sep 16, 2015 ... Co-branding allows brands to combine their best elements and empower their ... who in 2013 named Android 4.4KitKat” as part of a branding deal. ... as adding a unique point of difference between other music services such ...

www.usatoday.com/story/tech/2013/09/04/google-kitkat-operating-system/2763249

Sep 4, 2013 ... A giant KitKat-themed statue of the Android mascot was erected on the ... jelly bean and gingerbread men -- to cement the co-branding effort.

adage.com/article/cmo-strategy/android-s-operating-system-spelled-o-r-e-o/310185

Aug 21, 2017 ... Google teams up with Oreo to name the latest version of its Android ... Coty Tries Story Boutique to Show Mass Retailers What's Possible ... Version 8.0 is the second branded sweet; version 4.4 was dubbed KitKat. ... Getting its name on the Android operating system was "a pure co-branding partnership," ...