The Washburn Crosby Company -- later re-named General Mills -- invented the character Betty Crocker in 1921 to personalize letters in response to customers. Betty Crocker's name and signature soon became a representative for the company's flour...
Betty Crocker is a brand name and trademark of General Mills, an American
Fortune 500 corporation. The name was first developed by the Washburn Crosby
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A: One of the best-known women of the interwar years—Betty Crocker—never
existed. The Washburn Crosby Company of Minneapolis, one of the six big
Betty Crocker Cookbook: 1500 Recipes for the Way You Cook Today (Betty
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