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Feb 3, 2016 ... Super Bowl Ads & The ROI Gap: How Social Activation Measurably Grows ... Let's dive into how and why brands should harness the power of ... 'know your customer' data across touchpoints are able to vastly improve their ...


Feb 6, 2016 ... The costs of advertising in the Super Bowl are high, and the returns ... Brand Recognition "Boost" For First-Time Super Bowl 2015 Advertisers.


Jan 27, 2015 ... Boosting brand awareness, image are top motivators for advertisers. By Hub staff report ... Super Bowl advertising is one way to remind consumers of your product. Also, the boost in awareness goes beyond those 30 seconds during the game. Whenever ... There is also a question of return on investment.


Feb 4, 2016 ... When it comes to Super Bowl ad playbooks, brands look to score big in five ... Webcast, July 26th: Best Practices for Engaging Your Channel Partners ... like, or share the ad if it doesn't increase emotional brand engagement.


Feb 7, 2017 ... Update your AgencySparks email subscription preferences HERE. ... So what's the ROI of a Super Bowl ad in 2017? Well ... of these ads, makes the pressure for marketers to deliver a tangible ROI increase dramatically. ... Each brand comes into the world of Super Bowl ads with a basic understanding of the ...


Feb 19, 2016 ... “Brands still have a tendency to measure success on social metrics such as likes ... and attribution modeling to closed-loop ROI and media mix modeling. ... are vital and provide brands more insight to improve in the future. ... Super Bowl 2016 : Brands turn to social for added value .... Forgot your password?


Mar 8, 2017 ... Did you just waste the $5 million you spent on that Super Bowl ad or did ... Well, the answer lies in their goal and not all brands buy a Super Bowl ad ... For them the investment is worth it not in terms of improving ROI, but maintaining it. ... The big question is how to make your Super Bowl ads (or any other ...


Jan 6, 2014 ... People who remember seeing a Super Bowl ad recall the brand 35% ... liked and did well on branding, still didn't increase purchases or intent, ...


Feb 3, 2015 ... We analyze which brand got the best ROI according to social. ... 4 Ways to Increase Engagement on Social for Your Next Event ... Super Bowl Commercials: Which Brands Got Bang For Their Buck? ... If you and your brand want to utilize social data in your business then get in touch and we'll show you how.


Jan 3, 2017 ... For example, during the 2013 Super Bowl, Oreo sent a tweet that ... And not just for your brand, but for your competitors as well, so you can ...