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social media activity to increase despite questions over ROI, says CMA study. Be
the first to comment .... 2 Super Bowl 2016 ads: the best so far.
Jan 30, 2015 ... Super Bowl ads are shrouded in misconceptions, in part because so few of us ...
seeing a 39.5 percent lift and Budweiser scoring a 37.8 percent increase. Only 16
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estimated the brewer's return on investment at 172 percent.
4 days ago ... Super Bowl ads cost a LOT of money, but do they deliver ROI? ... Some argue
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Jan 15, 2014 ... Why traditional measurements of ROI don't work for social media and how ...
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tweet during the blackout at the Super Bowl the week before. ... a brand's
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