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Diversification (marketing strategy) - Wikipedia


Diversification is a corporate strategy to enter into a new market or industry which the business is not currently in, whilst also creating a new product for that new ...

Business Diversification: The Risk And The Reward - Forbes


Apr 24, 2015 ... But diversification is not a cure-all for the struggling business, nor a sure way to cement your lead if you're already thriving. But it's one potential ...

What Is Diversification of Business? - Strategies, Definition ...


Apr 20, 2015 ... Companies sometimes diversify their business activities to manage risk or expand into new markets. In this lesson, you'll learn about business.

Diversification - Entrepreneur


A risk-reduction strategy that involves adding product, services, location, customers and markets to your company's portfolio - Small Business Encyclopedia.

How IKEA Disney and Berkshire Hathaway Succeed with Adjacencies


Mar 11, 2014 ... IBM successfully diversified into services; Disney does quite well with a ... smartphone, and online music businesses; and Berkshire Hathaway, ...

Diversify or Focus? The Best Strategies Do Both - Strategy+Business


Feb 26, 2015 ... Fast forward to today: The company is seeking diversification into new businesses such as energy and sports drinks because growth in its main ...

What is diversification? definition and meaning - BusinessDictionary ...


Corporate strategy: Practice under which a firm enters an industry or market different from its core business. Reasons for diversification include (1) reducing risk ...

Strategy Train: 7.1.1 Types of Diversification


Diversification is a strategic approach adopting different forms. ... as a strategy, since the business may benefit from some synergies in this diversification model.

Strategy Train: 7.1. What is Diversification?


Diversification is a business development strategy allowing a company to enter additional lines of business that are different from the current products, services ...

Diversification Strategy - Reference For Business


Diversification strategies are used to expand firms' operations by adding markets, products, services, or stages of production to the existing business.

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8 Strategies to Diversify Your Business | Inc.com


Aug 11, 2014 ... Diversification is much more easily offered than implemented. ... Video and Blockbuster put all their eggs in the local video rental business.

To Diversify or Not To Diversify - Harvard Business Review


To complicate matters, diversification as a corporate strategy goes in and out of vogue on a regular basis. In other words, there is little conventional wisdom to ...

Examples of Business Diversification | Chron.com


You might chart this course to hedge against threats to your current business or expand your customer base and revenue sources. Companies that diversify take  ...