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Diversification (marketing strategy)

en.wikipedia.org/wiki/Diversification_(marketing_strategy)

Diversification is a corporate strategy to enter into a new market or industry which the business is not currently in, whilst also creating a new product for that new ...

Business Diversification: The Risk And The Reward - Forbes

www.forbes.com/sites/williamcraig/2015/04/24/business-diversification-the-risk-and-the-reward/

Apr 24, 2015 ... Diversification is about building new products, exploring new markets, and taking new risks. But as risky as it can be, it may also be a great way ...

Diversification - Small Business Encyclopedia - Entrepreneur

www.entrepreneur.com/encyclopedia/diversification

Diversifying in this way can help your business weather tough times by providing ... Growth through diversification can help your company have options in place ...

The Risky Business of Diversification - Harvard Business Review

hbr.org/1979/05/the-risky-business-of-diversification/ar/4

Recent examples of corporate diversification include the entries of Gillette into manufacture of felt-tip pens, John Deere into snowmobiles, and Texas Instruments ...

Diversify or Focus? The Best Strategies Do Both - Strategy+Business

www.strategy-business.com/blog/Diversify-or-Focus-The-Best-Strategies-Do-Both?gko=2daea

Feb 26, 2015 ... Focus and diversification are often presented as a choice: You can ... to think of focus as how broad or narrow your range of businesses is.

Diversify or die: explore new markets and help your business grow ...

www.theguardian.com/small-business-network/2013/jun/14/diversify-die-explore-new-markets-business-grow

Jun 14, 2013 ... Diversification can help your business survive in a crowded market. But it can also be a risky strategy, says Alison Coleman.

What is diversification? definition and meaning - BusinessDictionary ...

www.businessdictionary.com/definition/diversification.html

Corporate strategy: Practice under which a firm enters an industry or market different from its core business. Reasons for diversification include (1) reducing risk ...

Is business diversification the right strategy for your business ...

startups.co.uk/is-business-diversification-the-right-strategy-for-your-business/

Aug 24, 2007 ... Should you diversify your business? And how do you develop a successful business diversification strategy? Assess your options with our ...

Diversification Strategy

www2.gsu.edu/~wwwsmg/BA8993week10.ppt

Define corporate strategy, describe some of the reasons why firms diversify, identify and describe different types of corporate diversification, and assess the ...

Corporate Diversification Strategies | Chron.com

smallbusiness.chron.com/corporate-diversification-strategies-61480.html

Diversification means branching out into new business opportunities, not just expanding your existing business. For example, if you have a dine-in restaurant in ...

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8 Strategies to Diversify Your Business | Inc.com

www.inc.com

Aug 11, 2014 ... You don't want that to happen to your small business. The answer is diversification, but it's an answer that is much more easily offered than ...

To Diversify or Not To Diversify - Harvard Business Review

hbr.org

To complicate matters, diversification as a corporate strategy goes in and out of vogue on a regular basis. In other words, there is little conventional wisdom to ...

What Is Diversification of Business? - Strategies, Definition ...

study.com

Apr 20, 2015 ... Companies sometimes diversify their business activities to manage risk or expand into new markets. In this lesson, you'll learn about business.