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Diversification (marketing strategy) - Wikipedia

en.wikipedia.org/wiki/Diversification_(marketing_strategy)

Diversification is a corporate strategy to enter into a new market or industry which the business is not currently in, whilst also creating a new product for that new ...

Business Diversification: The Risk And The Reward - Forbes

www.forbes.com/sites/williamcraig/2015/04/24/business-diversification-the-risk-and-the-reward/

Apr 24, 2015 ... Diversification is about building new products, exploring new markets, and taking new risks. But as risky as it can be, it may also be a great way ...

8 Strategies to Diversify Your Business | Inc.com

www.inc.com/visa/8-strategies-to-diversify-your-business.html

Aug 11, 2014 ... Diversification is much more easily offered than implemented. ... Video and Blockbuster put all their eggs in the local video rental business.

What Is Diversification of Business? - Strategies, Definition ...

study.com/academy/lesson/what-is-diversification-of-business-strategies-definition-examples.html

Apr 20, 2015 ... Companies sometimes diversify their business activities to manage risk or expand into new markets. In this lesson, you'll learn about business.

Examples of Business Diversification | Chron.com

smallbusiness.chron.com/examples-business-diversification-70278.html

You might chart this course to hedge against threats to your current business or expand your customer base and revenue sources. Companies that diversify take  ...

Diversification - Entrepreneur

www.entrepreneur.com/encyclopedia/diversification

A risk-reduction strategy that involves adding product, services, location, customers and markets to your company's portfolio - Small Business Encyclopedia.

To Diversify or Not To Diversify - Harvard Business Review

hbr.org/1997/11/to-diversify-or-not-to-diversify

To complicate matters, diversification as a corporate strategy goes in and out of vogue on a regular basis. In other words, there is little conventional wisdom to ...

The Risky Business of Diversification - Harvard Business Review

hbr.org/1979/05/the-risky-business-of-diversification

Recent examples of corporate diversification include the entries of Gillette into manufacture of felt-tip pens, John Deere into snowmobiles, and Texas Instruments ...

How IKEA Disney and Berkshire Hathaway Succeed with Adjacencies

www.strategy-business.com/blog/How-IKEA-Disney-and-Berkshire-Hathaway-Succeed-with-Adjacencies?gko=fa07c

Mar 11, 2014 ... IBM successfully diversified into services; Disney does quite well with a ... smartphone, and online music businesses; and Berkshire Hathaway, ...

Diversify or Focus? The Best Strategies Do Both - Strategy+Business

www.strategy-business.com/blog/Diversify-or-Focus-The-Best-Strategies-Do-Both?gko=2daea

Feb 26, 2015 ... Fast forward to today: The company is seeking diversification into new businesses such as energy and sports drinks because growth in its main ...