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The cola wars are a series of mutually-targeted television advertisements and marketing campaigns since the 1980s between two long-time rival soft drink ...


Nov 2, 2011 ... The rivalry between Coca-Cola and Pepsi is legendary. ... everything you'd ever want to know about the history of Coca-Cola and Pepsi. Take a ...


Jan 4, 2013 ... Coca-Cola and Pepsi have been battling each other for more than a century. It's a legendary brand rivalry. The fight has often gotten personal.


Nov 12, 2013 ... Over a century, this Cola war has been a scenario of different strategies that developed a very interesting case of study for marketing experts, ...


Nov 15, 2014 ... Originally, marketing for Coke started with coupons for free samples, further increasing its popularity. Pepsi-Cola's history is similar to that of ...


Oct 6, 2014 ... When PepsiCo unveiled its Stevia-based Pepsi True last week, the unofficial ceasefire between Coca-Cola and Pepsi came to a dramatic end ...


Competition between PepsiCo and Coca-Cola has been fierce almost all the way back to PepsiCo's founding in the 1960s. Today, the better beverage debate is ...


May 30, 2016 ... Analyzed one of the oldest brand wars in the history, Coca-Cola Vs Pepsi. The analysis was based on a marketing and strategy perspective.


Feb 12, 2015 ... Along with rival PepsiCo, Coca-Cola has become increasingly ... or 87 cents per share, versus $1.74 billion, or $1.12 cents, a year earlier.


Oct 27, 2011 ... For over a century Coke and Pepsi have been at each other's throats in a constant struggle for a bigger piece of the billion-dollar soda market.