The Nielsen definition of a 'category', used as the basic definition across the
industry, is that the products should ...
Category definition, any general or comprehensive division; a class. See more.
Categories definition, any general or comprehensive division; a class. See more.
Define category: a group of people or things that are similar in some way —
category in a sentence.
Define category. category synonyms, category pronunciation, category
translation, English dictionary definition of category. n. pl. cat·e·go·ries 1. A
Late Middle English (in category): from French catégorie or late Latin categoria,
from Greek katēgoria statement, accusation, from katēgoros accuser.
Define category and get synonyms. What is category? category meaning,
pronunciation and more by Macmillan Dictionary.
Jan 21, 2013 ... If you define your product category well, you lay the foundation for successful
analysis. If you don't, your analysis can be misleading or useless.
Apr 8, 2016 ... Rossiter and Percy (1985) developed a model that asks marketers, advertisers
and brand owners to consider the following questions when ...
Learn how to define your brand's category with this step-by-step guide and