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Market segmentation


Market segmentation is a marketing strategy which involves dividing a broad target market into ... Market segmentation strategies are generally used to identify and further define the target custome...

What is market segmentation? definition and meaning


Definition of market segmentation: The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs , ...

Market Segmentation Definition | Investopedia


A marketing term referring to the aggregating of prospective buyers into groups ... Market segmentation enables companies to target different categories of ...

Market Segment Definition | Investopedia


A group of people that share one or more characteristics. Each market segment is unique and marketing managers decide on various criteria to create their ...

Define Market Segmentation & Targeting | Chron.com


Market segmentation is the process of dividing an entire market up into different customer segments. Targeting or target marketing then entails deciding which ...

What is Market Segmentation - Market Segmentation Study Guide


Definitions of market segmentation. The concept of market segmentation was first identified by Smith back in the 1950s. He was one of the first to recognize the ...

Definition of' 'Segmentation' - The Economic Times


Definition: Segmentation means to divide the marketplace into parts, or segments , ... Rightly segmenting the market place can make the difference between ...

Market Segmentation Definition from Financial Times Lexicon


Technically, market segmentation is the process of dividing the population of possible customers into distinct groups. Those customers within the same segment ...

What Is a Market Segment? - Definition, Types & Examples - Video ...


Market segmentation is an alternative to mass marketing and is often more effective. In this lesson, you'll learn what a market segment is, types...

Market Segmentation - Meaning, Basis and Types of Segmentation


Market segmentation divides the complete market set-up into smaller subsets comprising of consumers with a similar taste, demand and preference.

Market Segmentation
A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who... More »