A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who...
Market segmentation is the process of dividing a broad consumer or business
market, normally ... Hyper-segmentation (1980s+): a shift towards the definition of
ever more narrow market segments. Tech...
Definition of market segmentation: The process of defining and subdividing a
large homogenous market into clearly identifiable segments having similar needs
Definition of market segment: An identifiable group of individuals, families,
businesses, or organizations, sharing one or more characteristics or needs in an
Market segmentation enables companies to target different categories of
consumers who perceive the full value of certain products and services differently
Market segmentation is the process of dividing an entire market up into different
customer segments. Targeting or target marketing then entails deciding which ...
Market segmentation is the process of dividing potential customers into groups,
or segments, based on different characteristics. Get the full definition.
Definitions of market segmentation. The concept of market segmentation was first
identified by Smith back in the 1950s. He was one of the first to recognize the ...
Definition: Segmentation means to divide the marketplace into parts, or segments
, ... Rightly segmenting the market place can make the difference between ...
Market segmentation divides the complete market set-up into smaller subsets
comprising of consumers with a similar taste, demand and preference.