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Market Segmentation
A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who... More »

Market segmentation - Wikipedia


Market segmentation is the process of dividing a broad consumer or business market, normally ... Hyper-segmentation (1980s+): a shift towards the definition of ever more narrow market segments. Tech...

What is market segmentation? definition and meaning ...


Definition of market segmentation: The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs , ...

What is market segment? definition and meaning ...


Definition of market segment: An identifiable group of individuals, families, businesses, or organizations, sharing one or more characteristics or needs in an  ...

Market Segmentation Definition | Investopedia


Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from ...

Define Market Segmentation & Targeting | Chron.com


Market segmentation is the process of dividing an entire market up into different customer segments. Targeting or target marketing then entails deciding which ...

Market SegmentationDefinition — TrackMaven


Market segmentation is the process of dividing potential customers into groups, or segments, based on different characteristics. Get the full definition.

What is Market Segmentation - the Market Segmentation Study Guide


Definitions of market segmentation. The concept of market segmentation was first identified by Smith back in the 1950s. He was one of the first to recognize the ...

Definition of 'Segmentation' - The Economic Times


Definition: Segmentation means to divide the marketplace into parts, or segments , ... Rightly segmenting the market place can make the difference between ...

Market Segmentation - Meaning, Basis and Types of Segmentation


Market segmentation divides the complete market set-up into smaller subsets comprising of consumers with a similar taste, demand and preference.