Market segmentation is a marketing strategy which involves dividing a broad
target market into ... Market segmentation strategies are generally used to identify
and further define the target custome...
Definition of market segmentation: The process of defining and subdividing a
large homogenous market into clearly identifiable segments having similar needs
A group of people that share one or more characteristics. Each market segment is
unique and marketing managers decide on various criteria to create their ...
Definitions of market segmentation. The concept of market segmentation was first
identified by Smith back in the 1950s. He was one of the first to recognize the ...
An introduction to market segmentation in consumer and industrial markets.
Technically, market segmentation is the process of dividing the population of
possible customers into distinct groups. Those customers within the same
Market segmentation divides the complete market set-up into smaller subsets
comprising of consumers with a similar taste, demand and preference.
Market segmentation is an alternative to mass marketing and is often more
effective. In this lesson, you'll learn what a market segment is, types...
Marketing managers must understand the importance of segmenting a market
and the specific ... Segmentation Variables in Marketing: Definition & Examples.
Jan 15, 2010 ... Market segmentation is the technique used to enable a business to better target it
products at the right customers. It is about identifying the ...