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Market segmentation - Wikipedia


Market segmentation is the process of dividing a broad market, normally consisting of existing ... Hyper-segmentation (1980s+): a shift towards the definition of ever more narrow market segments. Te...

What is market segmentation? definition and meaning ...


Definition of market segmentation: The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs , ...

Define Market Segmentation & Targeting | Chron.com


Market segmentation is the process of dividing an entire market up into different customer segments. Targeting or target marketing then entails deciding which ...

Market Segmentation - NetMBA


An introduction to market segmentation in consumer and industrial markets.

Market Segmentation Definition - at TrackMaven.com


Market Segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments ...

Definition of 'Segmentation' - The Economic Times


Definition: Segmentation means to divide the marketplace into parts, or segments , ... Rightly segmenting the market place can make the difference between ...

A Brief Description of the Different Types Market Segmentation


When the term “market segmentation” is used, most of us immediately think of ... us mean when using the term “segmentation”), let's review other types of market ...

Market segmentation | Define Market segmentation at Dictionary.com


Market segmentation definition at Dictionary.com, a free online dictionary with pronunciation, synonyms and translation. Look it up now!

Market Segmentation


The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are most likely to purchase your offering.

Target Marketing Definition - Market Segmentation - The Balance


Definition: Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. It can be the ...

Market Segmentation
A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who... More »
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Market Segmentation Definition | Investopedia


Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from ...

What is Market Segmentation - the Market Segmentation Study Guide


Definitions of market segmentation. The concept of market segmentation was first identified by Smith back in the 1950s. He was one of the first to recognize the ...

Market Segmentation - Meaning, Basis and Types of Segmentation


Market segmentation divides the complete market set-up into smaller subsets comprising of consumers with a similar taste, demand and preference.