Market segmentation is a marketing strategy which involves dividing a broad
target market into ... Market segmentation strategies are generally used to identify
and further define the target custome...
Definition of market segmentation: The process of defining and subdividing a
large homogenous market into clearly identifiable segments having similar needs
A marketing term referring to the aggregating of prospective buyers into groups (
segments) that have common needs and will respond similarly to a marketing ...
A group of people that share one or more characteristics. Each market segment is
unique and marketing managers decide on various criteria to create their ...
Market segmentation is the process of dividing an entire market up into different
customer segments. Targeting or target marketing then entails deciding which ...
Definitions of market segmentation. The concept of market segmentation was first
identified by Smith back in the 1950s. He was one of the first to recognize the ...
Definition: Segmentation means to divide the marketplace into parts, or segments
, ... Rightly segmenting the market place can make the difference between ...
Market segmentation is an alternative to mass marketing and is often more
effective. In this lesson, you'll learn what a market segment is, types...
Technically, market segmentation is the process of dividing the population of
possible customers into distinct groups. Those customers within the same
Market segmentation divides the complete market set-up into smaller subsets
comprising of consumers with a similar taste, demand and preference.