Mar 3, 2014 ... But Samsung may have got more promotional mileage from Oscars ... Even so,
advertisers say, product placement combined with ad buys help viewers better ...
Oscar host was also tweeting during the evening with rival Apple's iPhone. .... the
"tweet" or use their iPhones immediately afterwards as Ellen did.
Apr 28, 2015 ... Samsung has battled against Apple for cultural relevance, but how ... had to ask:
Which brand is doing a better job at content marketing? ... Apple's products are
so ubiquitous the company doesn't even have to do any content marketing. ...
Usher for product placements in his “Looking 4 Myself” music video.
But the tech industry is no stranger to product placement. March 03, 2014|By
Jessica Guynn. As she hosts the Academy Awards, Ellen DeGeneres gets a
photo of herself ... Twitter's service offline as fans retweeted it more than 700,000
times in the ... in its patent lawsuit with Samsung, Apple does not pay for its
products to be ...
Mar 3, 2014 ... Samsung has spent millions on its sponsorship of the Oscars, and last night ...
The image beat even President Obama's 'Four more years' image after re-
election. ... suggesting DeGeneres' phone of choice remains an Apple device.
And what shameless product placement too, screamed sites such as Slate, ....
Mar 3, 2014 ... Ellen was using a Samsung phone on stage but backstage was ... It was the
selfie seen 'round the world, but did you pay any attention to the ... Guess this is
the age we live in now: product placement can come at ... Tags: apple, channing
tatum, ellen degeneres, iphone, oscars, ... Have They Officially Split?
Mar 4, 2014 ... ABC said Samsung did not pay specifically for use of the camera in ... “The best
product placements seem natural and this seemed natural.” Samsung is the
worldwide leader in smartphones but trails Apple in the United States, ... watched
12 Years a Slave win the Oscar for best picture on Sunday night.
Mar 2, 2014 ... Apple's Indian charm offensive has one goal: Sell more iPhones ... Ellen does
Samsung Oscars selfie, tweets from iPhone backstage ... Hollywood folk do have
this other side to them off camera, though. ... think that Ellen was making a
product placement and I believe it was all plain good times at the Oscars ...
Mar 3, 2014 ... While the Oscar for best tweet indisputably went to Samsung, who ... with host
Ellen DeGeneres' 'greatest selfie ever' - Apple and their iPhone still ... 'Samsung's
unique product placement, woven into the moment, ... Ellen isn't the first celebrity
to have her choice of smartphone ..... So that'...
Mar 2, 2014 ... See also: The Best Moments From the Oscars. Minutes after promoting Samsung
on the #Oscars stage, Ellen returns to her iPhone. ... Someone like Ellen could
certainly have a need for multiple phones, but the switch begs the question: did
Samsung just pull off one of the biggest and boldest product ...
Mar 2, 2014 ... Of course, Samsung is a major sponsor of the festivities tonight, so the ... All that
said, this one moment makes up for all the product placement Samsung missed
out on in House of Cards. ... a Slave' earns best picture Oscar, 'Gravity' and '
Dallas Buyers Club' win big ... Apple's faster, pinker n...