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For Samsung, Ellen DeGeneres' Oscars selfie is a triumph - latimes

articles.latimes.com/2014/mar/03/business/la-fi-samsung-oscars-20140304

But the tech industry is no stranger to product placement. March 03, 2014|By Jessica Guynn. As she hosts the Academy Awards, Ellen DeGeneres gets a photo of herself ... Twitter's service offline as fans retweeted it more than 700,000 times in the ... of marketing, in its patent lawsuit with Samsung, Apple does not pay for its ...

Content Marketing Showdown: Apple vs. Samsung - Contently

contently.com/strategist/2015/04/28/content-marketing-showdown-apple-vs-samsung/

Apr 28, 2015 ... Samsung has battled against Apple for cultural relevance, but how ... And of late, both have been launching an advertising blitz. With the competition heating up, we had to ask: Which brand is doing a better job at content marketing? ... with Usher for product placements in his “Looking 4 Myself” music video.

Psst, don't tell Samsung: Ellen uses Oscar sponsor's Galaxy for her ...

www.dailymail.co.uk/news/article-2572343/And-Oscar-goes-Samsung-Twitter-AND-Apple-How-Ellens-backstage-iPhone-antics-took-gloss-famous-A-list-selfie-retweet-taken-rival-Galaxy-smartphone.html

Mar 3, 2014 ... While the Oscar for best tweet indisputably went to Samsung, who struck social- media gold with host Ellen DeGeneres' 'greatest selfie ever' - Apple and their iPhone still seems ... 'Samsung's unique product placement, woven into the moment, ... Ellen isn't the first celebrity to have her choice of...

Ellen's Oscar celeb selfie: Was it Samsung's greatest product ...

tech.firstpost.com/news-analysis/ellens-oscar-celeb-selfie-samsungs-greatest-product-placement-ever-219334.html

Mar 4, 2014 ... ABC said Samsung did not pay specifically for use of the camera in ... “The best product placements seem natural and this seemed natural.” Samsung is the worldwide leader in smartphones but trails Apple in the United States, ... watched 12 Years a Slave win the Oscar for best picture on Sunday night.

Behind the Preplanned Oscar Selfie: Samsung's Ad Strategy - WSJ

www.wsj.com/articles/SB10001424052702304585004579417533278962674

Mar 3, 2014 ... Marketer Spent Nearly $20 Million on Ad Time—and Got Product Placement for Galaxy Phone. Your browser does not support HTML5 video. ... It's no accident that Ellen DeGeneres used a Samsung Galaxy Note. ... But Samsung may have got more promotional mileage from Oscars host Ellen DeGeneres ...

Samsung, selfies, Oscars and product placement | Bhatnaturally

www.bhatnaturally.com/samsung-selfies-oscars-and-product-placement/

Mar 3, 2014 ... It's a marketing effort designed to convert Apple-slinging celebrities and ... Samsung's product-placement & sponsorship strategy is similar to ... It may get visibility but may suffer on credibility. ... The answer is in the cool quotient and one more thing: creating and .... It can get aggressive and usuall...

Ellen takes a selfie at the Oscars, sponsored by Samsung - The Verge

www.theverge.com/2014/3/2/5464422/ellen-takes-a-selfie-at-the-oscars-sponsored-by-samsung

Mar 2, 2014 ... Of course, Samsung is a major sponsor of the festivities tonight, so the move ... All that said, this one moment makes up for all the product placement Samsung missed .... Apple's front facing camera would have done a much better job! lol .... It would've been worth running a story if Apple did this since Apple ...

MIPTV: Ellen DeGeneres' Oscar Selfie Worth as Much as $1 Billion ...

www.hollywoodreporter.com/news/miptv-ellen-degeneres-oscar-selfie-694562

Apr 8, 2014 ... Levy said that the product placement was handled by his team. ... Barack Obama's controversial selfie: "This is something we did for Samsung. ... happened since most celebrities are hooked on Apple products - how many Macs do you see ... Would everyone featured in the picture get a piece of the billion?

Ellen DeGeneres' Oscar Selfie Part of Samsung Phone Product ...

www.usmagazine.com/entertainment/news/ellen-degeneres-oscar-selfie-samsung-phone-product-placement-report-201473

Mar 7, 2014 ... The "impromptu" Oscars selfie with A-List stars could have actually been Samsung phone placement. Credit: ABC. Endearing, spontaneous moment or basic product placement? ... "Ellen's selfie is going to be more impactful than their commercials. ... What does "the most retreated item ever" even ...

Samsung's Oscar ads? $20 million. Ellen's selfie? Priceless - Fortune

fortune.com/2014/03/04/samsungs-oscar-ads-20-million-ellens-selfie-priceless/

Mar 4, 2014 ... Russian Hackers Were Only Getting Started in the 2016 Election ... of prime-time ads plus unspecified consideration for product placement throughout the broadcast, ... "Ellen's selfie is going to be more impactful than their commercials. ... SEE ALSO: Ellen DeGeneres' Oscar tweet count: Android 5, Apple 4 ...