Web Results

Behind the Preplanned Oscar Selfie: Samsung's Ad Strategy - WSJ

www.wsj.com/articles/SB10001424052702304585004579417533278962674

Mar 3, 2014 ... But Samsung may have got more promotional mileage from Oscars host Ellen ... product placement combined with ad buys help viewers better ... the Oscar host was also tweeting during the evening with rival Apple's iPhone.

Samsung's Oscar ads? $20 million. Ellen's selfie? Priceless - Fortune

fortune.com/2014/03/04/samsungs-oscar-ads-20-million-ellens-selfie-priceless/

Mar 4, 2014 ... How ABC, Twitter and Samsung stage-managed the world's most re-tweeted ... ads plus unspecified consideration for product placement throughout the ... “ Ellen's selfie is going to be more impactful than their commercials. ... SEE ALSO: Ellen DeGeneres' Oscar tweet count: Android 5, Apple 4 .... Get. Email ...

Ellen takes a selfie at the Oscars, sponsored by Samsung - The Verge

www.theverge.com/2014/3/2/5464422/ellen-takes-a-selfie-at-the-oscars-sponsored-by-samsung

Mar 2, 2014 ... Apple doesn't have to pay celebrities to their products, they already want to use them. Posted on .... Clearly this was product placement. Posted on ... I'm glad Samsung does this because it's nice to have more android users.

Ellen loved Samsung on Oscars stage, Apple backstage - USA Today

www.usatoday.com/story/tech/2014/03/03/ellen-oscars-samsung-iphone/5969447/

Mar 3, 2014 ... Crosswords · Elections 2016 · Video · Stocks · Apps · Best-Selling Books ...... Oscars' host Ellen Degeneres' star-studded selfie may have generated the most ... "Samsung's unique product placement, woven into the moment, front and ... While the actual tweet did not con...

Ellen's Using an iPhone Backstage, Not the 'Samsung Selfie' Phone

mashable.com/2014/03/02/ellen-iphone-samsung-selfie/

Mar 2, 2014 ... See also: The Best Moments From the Oscars. Minutes after promoting Samsung on the #Oscars stage, Ellen returns to her iPhone. ... Someone like Ellen could certainly have a need for multiple phones, but the switch begs the question: did Samsung just pull off one of the biggest and boldest product ...

Oscars host Ellen DeGeneres poses for Samsung sponsored selfie ...

forums.appleinsider.com/discussion/162304/oscars-host-ellen-degeneres-poses-for-samsung-sponsored-selfie-but-tweets-from-her-iphone/p4

Mar 4, 2014 ... So what's most surprising is that both Samsung and Apple got more than ... In just being herself as one of the greatest hosts the Oscars have .... Apple does pay for product placement but not in the Sammy in your face way.

Ellen's Oscar Selfie Was Part of a $20 Million Samsung Ad Buy With ...

screencrush.com/ellens-oscar-selfie-product-placement/

Mar 4, 2014 ... Did you think that bit at the Oscars where host Ellen DeGeneres ... use the Oscar commercial breaks to use the bathroom or get a snack during the ... Samsung released a statement addressing the product placement: ... Mel Gibson Slams ' Batman vs. ... The 25 Best Dressed Characters on 'Game of Thrones'.

Psst, don't tell Samsung: Ellen uses Oscar sponsor's Galaxy for her ...

www.dailymail.co.uk/news/article-2572343/And-Oscar-goes-Samsung-Twitter-AND-Apple-How-Ellens-backstage-iPhone-antics-took-gloss-famous-A-list-selfie-retweet-taken-rival-Galaxy-smartphone.html

Mar 3, 2014 ... While the Oscar for best tweet indisputably went to Samsung, who struck social- media gold with host Ellen DeGeneres' 'greatest selfie ever' - Apple and their iPhone still seems ... 'Samsung's unique product placement, woven into the moment, ... Ellen isn't the first celebrity to have her choice of...

Ellen's Oscars selfie that went viral was not a marketing stunt ...

www.theguardian.com/film/2014/mar/04/ellens-oscars-selfie-that-went-viral-not-marketing-stunt-samsung-insists

Mar 3, 2014 ... Samsung insists Ellen DeGeneres's mass celebrity selfie at the Oscars was not an ... but it denies the selfie was part of a product placement deal. ... The statement did not go into details of its arrangement with ABC beyond ... More news ... Oscar nominee Barkhad Abdi 'struggling to get by' despite Bafta win...

Ellen's Oscar celeb selfie: Was it Samsung's greatest product ...

tech.firstpost.com/news-analysis/ellens-oscar-celeb-selfie-samsungs-greatest-product-placement-ever-219334.html

Mar 4, 2014 ... ABC said Samsung did not pay specifically for use of the camera in ... “The best product placements seem natural and this seemed natural.” Samsung is the worldwide leader in smartphones but trails Apple in the United States, ... watched 12 Years a Slave win the Oscar for best picture on Sunday night.

More Info

For Samsung, Ellen DeGeneres' Oscars selfie is a triumph - latimes

articles.latimes.com

But the tech industry is no stranger to product placement. March 03, 2014|By Jessica Guynn. As she hosts the Academy Awards, Ellen DeGeneres gets a photo of herself ... Twitter's service offline as fans retweeted it more than 700,000 times in the ... in its patent lawsuit with Samsung, Apple does not pay for its products to be ...

Ellen DeGeneres' Oscar Selfie Part of Samsung Phone Product ...

www.usmagazine.com

Mar 7, 2014 ... So, Did Warren Beatty Really Sleep With 12,000-Plus Women? ... The " impromptu" Oscars selfie with A-List stars could have actually been Samsung phone placement. ... Endearing, spontaneous moment or basic product placement? ... "Ellen's selfie is going to be more impactful than their commercials.

MIPTV: Ellen DeGeneres' Oscar Selfie Worth as Much as $1 Billion ...

www.hollywoodreporter.com

Apr 8, 2014 ... Levy said that the product placement was handled by his team. ... Barack Obama's controversial selfie: "This is something we did for Samsung. ... happened since most celebrities are hooked on Apple products - how many Macs do you see ... Would everyone featured in the picture get a piece of the billion?