But the tech industry is no stranger to product placement. March 03, 2014|By
Jessica Guynn. As she hosts the Academy Awards, Ellen DeGeneres gets a
photo of herself ... Twitter's service offline as fans retweeted it more than 700,000
times in the ... of marketing, in its patent lawsuit with Samsung, Apple does not
pay for its ...
Apr 28, 2015 ... Samsung has battled against Apple for cultural relevance, but how ... And of late,
both have been launching an advertising blitz. With the competition heating up,
we had to ask: Which brand is doing a better job at content marketing? ... with
Usher for product placements in his “Looking 4 Myself” music video.
Mar 3, 2014 ... While the Oscar for best tweet indisputably went to Samsung, who struck social-
media gold with host Ellen DeGeneres' 'greatest selfie ever' - Apple and their
iPhone still seems ... 'Samsung's unique product placement, woven into the
moment, ... Ellen isn't the first celebrity to have her choice of...
Mar 4, 2014 ... ABC said Samsung did not pay specifically for use of the camera in ... “The best
product placements seem natural and this seemed natural.” Samsung is the
worldwide leader in smartphones but trails Apple in the United States, ... watched
12 Years a Slave win the Oscar for best picture on Sunday night.
Mar 3, 2014 ... Marketer Spent Nearly $20 Million on Ad Time—and Got Product Placement for
Galaxy Phone. Your browser does not support HTML5 video. ... It's no accident
that Ellen DeGeneres used a Samsung Galaxy Note. ... But Samsung may have
got more promotional mileage from Oscars host Ellen DeGeneres ...
Mar 3, 2014 ... It's a marketing effort designed to convert Apple-slinging celebrities and ...
Samsung's product-placement & sponsorship strategy is similar to ... It may get
visibility but may suffer on credibility. ... The answer is in the cool quotient and
one more thing: creating and .... It can get aggressive and usuall...
Mar 2, 2014 ... Of course, Samsung is a major sponsor of the festivities tonight, so the move ... All
that said, this one moment makes up for all the product placement Samsung
missed .... Apple's front facing camera would have done a much better job! lol ....
It would've been worth running a story if Apple did this since Apple ...
Apr 8, 2014 ... Levy said that the product placement was handled by his team. ... Barack
Obama's controversial selfie: "This is something we did for Samsung. ...
happened since most celebrities are hooked on Apple products - how many
Macs do you see ... Would everyone featured in the picture get a piece of the
Mar 7, 2014 ... The "impromptu" Oscars selfie with A-List stars could have actually been
Samsung phone placement. Credit: ABC. Endearing, spontaneous moment or
basic product placement? ... "Ellen's selfie is going to be more impactful than their
commercials. ... What does "the most retreated item ever" even ...
Mar 4, 2014 ... Russian Hackers Were Only Getting Started in the 2016 Election ... of prime-time
ads plus unspecified consideration for product placement throughout the
broadcast, ... "Ellen's selfie is going to be more impactful than their commercials.
... SEE ALSO: Ellen DeGeneres' Oscar tweet count: Android 5, Apple 4 ...