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Behind the Preplanned Oscar Selfie: Samsung's Ad Strategy - WSJ


Mar 3, 2014 ... Your browser does not support HTML5 video. ... But Samsung may have got more promotional mileage from Oscars host Ellen ... Even so, advertisers say, product placement combined with ad buys help viewers better ... that the Oscar host was also tweeting during the evening with rival Apple's iPhone.

For Samsung, Ellen DeGeneres' Oscars selfie is a triumph - latimes


But the tech industry is no stranger to product placement. March 03, 2014|By Jessica Guynn. As she hosts the Academy Awards, Ellen DeGeneres gets a photo of ... offline as fans retweeted it more than 700,000 times in the first half hour alone. ... in its patent lawsuit with Samsung, Apple does not pay for its products to be ...

Content Marketing Showdown: Apple vs. Samsung


Apr 28, 2015 ... Apple and Samsung have both accomplished this. ... But just to be safe, it still does, and in the best way: by telling the stories ... Speaking of TV, Samsung made sure its product was front and center at the 2014 Academy Awards. ... up with Usher for product placements in his “Looking 4 Myself” music video.

MIPTV: Ellen DeGeneres' Oscar Selfie Worth as Much as $1 Billion ...


Apr 8, 2014 ... Levy said that the product placement was handled by his team. ... Barack Obama's controversial selfie: "This is something we did for Samsung. ... happened since most celebrities are hooked on Apple products - how many Macs do you see ... Would everyone featured in the picture get a piece of the billion?

Ellen takes a selfie at the Oscars, sponsored by Samsung - The Verge


Mar 2, 2014 ... More From The Verge .... Apple's front facing camera would have done a much better job! lol. Posted on .... People tuned in to watch the Oscars not have a Samsung product shoved in their face. Posted on .... Clearly this was product placement. Posted ..... De Lencquesaing did not say when the mod... New ...

Ellen's Oscar celeb selfie: Was it Samsung's greatest product ...


Mar 4, 2014 ... ABC said Samsung did not pay specifically for use of the camera in ... “The best product placements seem natural and this seemed natural.” Samsung is the worldwide leader in smartphones but trails Apple in the United States, ... watched 12 Years a Slave win the Oscar for best picture on Sunday night.

Announcing The 2016 Brandcameo Product Placement Awards


Feb 24, 2016 ... On the eve of the Oscars we honor the good, the bad, the ugly and the most ... 2016 brandchannel brand cameo product placement awards ... For more than a decade, brandchannel's Brandcameo feature has tracked product ... (Apple appeared in numerous other 2015 films that did not dominate the box ...

Samsung paid big for Oscar placement, but Ellen used an iPhone ...


Mar 3, 2014 ... Samsung was a big sponsor of Sunday night's Academy Awards ... for best picture of the year during the Oscars at the Dolby Theatre on ..... It was about as impressive a product placement as you could get. ... However, as Danny Sullivan notes at the Marketingland blog, Samsung's chief rival Apple was a ...

Samsung Sponsor Oscars, iPhone Still Used by Ellen | BGR


Mar 3, 2014 ... Often times, the celebrities paid to promote these products in a TV commercial, at an event or in ... Bob Dole might not even have erectile dysfunction. ... Guess what — many of the actors in Apple's various iPhone and iPad .... Samsung does it well which is why they sell more smartphones than anyone else.

Ellen loved Samsung on Oscars stage, Apple backstage - USA Today


Mar 3, 2014 ... Oscars' host Ellen Degeneres' star-studded selfie may have ... "Samsung's unique product placement, woven into the moment, front and ... Among the highlights: Samsung garnered more than 40,000 social mentions throughout the event. ... While the actual tweet did not contain a Samsung mention, "the ...

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Samsung's Oscar ads? $20 million. Ellen's selfie? Priceless - Fortune


Mar 4, 2014 ... How ABC, Twitter and Samsung stage-managed the world's most re-tweeted snapshot. ... ads plus unspecified consideration for product placement throughout the ... “Ellen's selfie is going to be more impactful than their commercials. ... SEE ALSO: Ellen DeGeneres' Oscar tweet count: Android 5, Apple 4.

Psst, don't tell Samsung: Ellen uses Oscar sponsor's Galaxy for her ...


Mar 3, 2014 ... While the Oscar for best tweet indisputably went to Samsung, who ... host Ellen DeGeneres' 'greatest selfie ever' - Apple and their iPhone still ... 'Samsung's unique product placement, woven into the moment, ... Ellen isn't the first celebrity to have her choice of smartphone ..... 'Does anyo...

Product Placement Oscars [Infographic] | Confessions of the ...


... you leave the cinema hall, you feel the craving to go shopping, why does that happen? ... Since the Oscars are just few days away, we at Watches2U have come up with ... Second category is the best product placement of a watch in a movie. ... product placement in a movie, and the nominees were, Samsung and Apple.