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Behind the Preplanned Oscar Selfie: Samsung's Ad Strategy - WSJ


Mar 3, 2014 ... But Samsung may have got more promotional mileage from Oscars ... Even so, advertisers say, product placement combined with ad buys help viewers better ... Oscar host was also tweeting during the evening with rival Apple's iPhone. .... the "tweet" or use their iPhones immediately afterwards as Ellen did.

Content Marketing Showdown: Apple vs. Samsung


Apr 28, 2015 ... Samsung has battled against Apple for cultural relevance, but how ... had to ask: Which brand is doing a better job at content marketing? ... Apple's products are so ubiquitous the company doesn't even have to do any content marketing. ... Usher for product placements in his “Looking 4 Myself” music video.

For Samsung, Ellen DeGeneres' Oscars selfie is a triumph - latimes


But the tech industry is no stranger to product placement. March 03, 2014|By Jessica Guynn. As she hosts the Academy Awards, Ellen DeGeneres gets a photo of herself ... Twitter's service offline as fans retweeted it more than 700,000 times in the ... in its patent lawsuit with Samsung, Apple does not pay for its products to be ...

And the Oscar goes to... Samsung - Telegraph


Mar 3, 2014 ... Samsung has spent millions on its sponsorship of the Oscars, and last night ... The image beat even President Obama's 'Four more years' image after re- election. ... suggesting DeGeneres' phone of choice remains an Apple device. And what shameless product placement too, screamed sites such as Slate, ....

Ellen DeGeneres Got Busted Backstage At The Oscars Using Her ...


Mar 3, 2014 ... Ellen was using a Samsung phone on stage but backstage was ... It was the selfie seen 'round the world, but did you pay any attention to the ... Guess this is the age we live in now: product placement can come at ... Tags: apple, channing tatum, ellen degeneres, iphone, oscars, ... Have They Officially Split?

Ellen's Oscar celeb selfie: Was it Samsung's greatest product ...


Mar 4, 2014 ... ABC said Samsung did not pay specifically for use of the camera in ... “The best product placements seem natural and this seemed natural.” Samsung is the worldwide leader in smartphones but trails Apple in the United States, ... watched 12 Years a Slave win the Oscar for best picture on Sunday night.

Ellen does Samsung Oscars selfie, tweets from iPhone backstage ...


Mar 2, 2014 ... Apple's Indian charm offensive has one goal: Sell more iPhones ... Ellen does Samsung Oscars selfie, tweets from iPhone backstage ... Hollywood folk do have this other side to them off camera, though. ... think that Ellen was making a product placement and I believe it was all plain good times at the Oscars ...

Psst, don't tell Samsung: Ellen uses Oscar sponsor's Galaxy for her ...


Mar 3, 2014 ... While the Oscar for best tweet indisputably went to Samsung, who ... with host Ellen DeGeneres' 'greatest selfie ever' - Apple and their iPhone still ... 'Samsung's unique product placement, woven into the moment, ... Ellen isn't the first celebrity to have her choice of smartphone ..... So that'...

Ellen's Using an iPhone Backstage, Not the 'Samsung Selfie' Phone


Mar 2, 2014 ... See also: The Best Moments From the Oscars. Minutes after promoting Samsung on the #Oscars stage, Ellen returns to her iPhone. ... Someone like Ellen could certainly have a need for multiple phones, but the switch begs the question: did Samsung just pull off one of the biggest and boldest product ...

Ellen takes a selfie at the Oscars, sponsored by Samsung | The Verge


Mar 2, 2014 ... Of course, Samsung is a major sponsor of the festivities tonight, so the ... All that said, this one moment makes up for all the product placement Samsung missed out on in House of Cards. ... a Slave' earns best picture Oscar, 'Gravity' and ' Dallas Buyers Club' win big ... Apple's faster, pinker n...

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Ellen loved Samsung on Oscars stage, Apple backstage - USA Today


Mar 3, 2014 ... Oscars' host Ellen Degeneres' star-studded selfie may have ... "Samsung's unique product placement, woven into the moment, front and ... Among the highlights: Samsung garnered more than 40,000 social mentions throughout the event. ... While the actual tweet did not contain a Samsung mention, "the ...

Samsung gets some Oscars help for the Galaxy S7 edge - SlashGear


Feb 29, 2016 ... ... but with something that involves less stars and more product placements. ... Samsung's latest Oscar-themed ad is, admittedly, one of its more well-done ... The OEM does have other ads to show in time for the Academy Awards, ... Check out the haptic tech for wearables and VR making Apple's look clunky.

Samsung, selfies, Oscars and product placement | Bhatnaturally


Mar 3, 2014 ... It's a marketing effort designed to convert Apple-slinging celebrities and ... Samsung's product-placement & sponsorship strategy is similar to their overall ... Product placements have played a role too and going by reports, all of it is free. ... The answer is in the cool quotient and one more thing: creati...