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Diversification (marketing strategy)

en.wikipedia.org/wiki/Diversification_(marketing_strategy)

Diversification is part of the four main growth strategies defined by Igor Ansoff's Product/Market ... sauce to the existing "Maggi" brand processed items of Food Specialities Ltd. is ...

Diversification Strategies - 2012 Book Archive

2012books.lardbucket.org/books/strategic-management-evaluation-and-execution/s12-03-diversification-strategies.html

Because films and television are both aspects of entertainment, Disney's purchase of ABC is an example of related diversification. Some firms that engage in ...

Virgin: Unrelated diversification | the Marketing Agenda

themarketingagenda.com/2014/10/25/virgin-unrelated-diversification/

Oct 25, 2014 ... However, the 'unrelated diversification' strategy is far from full proof and there are numerous examples in which it has failed for Virgin. Perhaps ...

Strategic Planning: Diversification - For Dummies

www.dummies.com/how-to/content/strategic-planning-diversification.html

All these moves, except the polka of course, are examples of diversification. ... A company's diversification strategy can be either related or unrelated to its ...

Unrelated Diversification Definition | Marketing Dictionary | MBA ...

www.mbaskool.com/business-concepts/marketing-and-strategy-terms/7212-unrelated-diversification.html

Unrelated Diversification is a outward appearance of diversification when the trade adds ... For example, if a shoe manufacturer enters the industry of garments  ...

What is Unrelated Diversification Strategy? - Businessmate.org

www.businessmate.org/Article.php?ArtikelId=199

Dec 11, 2010 ... Unrelated differentiation is a diversification strategy where companies expand their operation into markets or products beyond current ...

Examples of Business Diversification | Chron.com

smallbusiness.chron.com/examples-business-diversification-70278.html

Congolmerate diversification can involve related or often unrelated enterprises. For example, an entrepenuer might operate a restaurant, a car dealership, and a  ...

Diversification (2) - presentations

www.slideshare.net/gokulkannan13/diversification-2

Dec 19, 2014 ... Examples of Related Diversification? Proctor and Gamble (distribution/marketing) Provides branded consumer goods products worldwide ...

diversification strategies by MNCs - presentations

www.slideshare.net/guptaparul88/diversification-strategies-by-mncs

Apr 3, 2012 ... DIVERSIFICATION STARTEGIES OF MNC'SThere are a number of ... involving two or more companies(domestic or international ) joining Unrelated to .... Example:Nokia with Microsoft in 2011, coco cola with Mc Donalds  ...

The Risky Business of Diversification - Harvard Business Review

hbr.org/1979/05/the-risky-business-of-diversification/ar/4

Recent examples of corporate diversification include the entries of Gillette into manufacture of felt-tip pens, John Deere into snowmobiles, and Texas Instruments ...

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What is unrelated diversification? definition and meaning

www.businessdictionary.com

Definition of unrelated diversification: A term which refers to the manufacture of diverse products which have no relation to each other. An example of unrelated ...

Strategy Train: Related Diversification

st.merig.eu

7.1.1 Types of Diversification > Related Diversification ... For example, a shoe producer starts a line of purses and other leather accessories; an electronics ...

The Differences Between Related Diversification and Unrelated ...

www.more-for-small-business.com

Diversification can be segmented into related diversification or unrelated ... For example, a phone company that adds or expands its wireless products and ...