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Diversification (marketing strategy)

en.wikipedia.org/wiki/Diversification_(marketing_strategy)

Diversification is a corporate strategy to enter into a new market or industry which the business ... sauce to the existing "Maggi" brand processed items of Food Specialities Ltd. is an ex...

Strategy Train: Unrelated Diversification

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Unrelated Diversification is a form of diversification when the business adds new or unrelated product lines and penetrates new markets. For example, if the ...

Virgin: Unrelated diversification | the Marketing Agenda

themarketingagenda.com/2014/10/25/virgin-unrelated-diversification/

Oct 25, 2014 ... However, the 'unrelated diversification' strategy is far from full proof and there are numerous examples in which it has failed for Virgin. Perhaps ...

What is unrelated diversification? definition and meaning

www.businessdictionary.com/definition/unrelated-diversification.html

Definition of unrelated diversification: A term which refers to the manufacture of diverse products which have no relation to each other. An example of unrelated ...

What is unrelated diversification? | Reference.com

www.reference.com/business-finance/unrelated-diversification-5464750d57ab8da6

The term "unrelated diversification" refers to the manufacture of various products that are not related to each other in any way. An example of unrelated ...

Diversification (2) - SlideShare

www.slideshare.net/gokulkannan13/diversification-2

Dec 19, 2014 ... Examples of Related Diversification? Proctor and Gamble (distribution/marketing) Provides branded consumer goods products worldwide ...

Examples of Business Diversification | Chron.com

smallbusiness.chron.com/examples-business-diversification-70278.html

Congolmerate diversification can involve related or often unrelated enterprises. For example, an entrepenuer might operate a restaurant, a car dealership, and a  ...

The Risky Business of Diversification - Harvard Business Review

hbr.org/1979/05/the-risky-business-of-diversification

Recent examples of corporate diversification include the entries of Gillette into manufacture of felt-tip pens, John Deere into snowmobiles, and Texas Instruments ...

What is Related Diversification? - Businessmate.org

www.businessmate.org/Article.php?ArtikelId=198

Dec 11, 2010 ... Above we see some examples of related diversification, which might give the companies the advantages of a diversification strategy.

What is Unrelated Diversification Strategy? - Businessmate.org

www.businessmate.org/Article.php?ArtikelId=199

Dec 11, 2010 ... Unrelated differentiation is a diversification strategy where companies expand their operation into markets or products beyond current ...

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Diversification Strategies - 2012 Book Archive

2012books.lardbucket.org

Because films and television are both aspects of entertainment, Disney's purchase of ABC is an example of related diversification. Some firms that engage in ...

Strategic Planning: Diversification - For Dummies

www.dummies.com

All these moves, except the polka of course, are examples of diversification. ... A company's diversification strategy can be either related or unrelated to its ...

The Differences Between Related Diversification and Unrelated ...

www.more-for-small-business.com

Diversification can be segmented into related diversification or unrelated ... For example, a phone company that adds or expands its wireless products and ...