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Diversification (marketing strategy)

en.wikipedia.org/wiki/Diversification_(marketing_strategy)

Diversification is a corporate strategy to enter into a new market or industry which the ... Ltd. is an example of technological-related concentric diversification.

Strategy Train: Unrelated Diversification

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Unrelated Diversification is a form of diversification when the business adds new or unrelated product lines and penetrates new markets. For example, if the ...

Diversification Strategies - 2012 Book Archive

2012books.lardbucket.org/books/strategic-management-evaluation-and-execution/s12-03-diversification-strategies.html

Because films and television are both aspects of entertainment, Disney's purchase of ABC is an example of related diversification. Some firms that engage in ...

What is unrelated diversification? definition and meaning

www.businessdictionary.com/definition/unrelated-diversification.html

Definition of unrelated diversification: A term which refers to the manufacture of diverse products which have no relation to each other. An example of unrelated ...

Virgin: Unrelated diversification | the Marketing Agenda

themarketingagenda.com/2014/10/25/virgin-unrelated-diversification/

Oct 25, 2014 ... However, the 'unrelated diversification' strategy is far from full proof and there are numerous examples in which it has failed for Virgin. Perhaps ...

Strategic Planning: Diversification - For Dummies

www.dummies.com/how-to/content/strategic-planning-diversification.html

All these moves, except the polka of course, are examples of diversification. ... A company's diversification strategy can be either related or unrelated to its ...

The Differences Between Related Diversification and Unrelated ...

www.more-for-small-business.com/related-diversification.html

Diversification can be segmented into related diversification or unrelated ... For example, a phone company that adds or expands its wireless products and ...

Unrelated Diversification Definition | Marketing Dictionary | MBA ...

www.mbaskool.com/business-concepts/marketing-and-strategy-terms/7212-unrelated-diversification.html

Unrelated Diversification is a outward appearance of diversification when the trade adds ... For example, if a shoe manufacturer enters the industry of garments  ...

What is Unrelated Diversification Strategy?

www.businessmate.org/Article.php?ArtikelId=199

Dec 11, 2010 ... Unrelated differentiation is a diversification strategy where companies expand their operation into markets or products beyond current ...

Examples of Business Diversification | Chron.com

smallbusiness.chron.com/examples-business-diversification-70278.html

Congolmerate diversification can involve related or often unrelated enterprises. For example, an entrepenuer might operate a restaurant, a car dealership, and a  ...

Popular Q&A
Q: Examples of unrelated diversification.
A: Unrelated diversification means moving from what you were offering to a total new product. for example if u were offering clothes through ur cloth industry, and... Read More »
Source: www.answers.com
Q: What are some examples of unrelated diversification.
A: moving from what you were offering to a total new product, for example,if you were manufacturing clothes and then you move to food industries is a good example ... Read More »
Source: www.answers.com
Q: Which of the following is the best example of unrelated diversifi...
A: Which of the following is the best example of unrelated diversification?[d] Northwest Airlines merging with Greyhound Bus. * The Other three are the same and do... Read More »
Source: answers.yahoo.com
Q: Is this an example of related or unrelated diversification?
A: unrelated diversification. Read More »
Source: answers.yahoo.com
Q: Who Drives Unrelated Diversification?
A: This paper builds on recent research that focuses on the context-specific nature of diversification and the impact of organizational ownership on the choice of ... Read More »
Source: ideas.repec.org