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Diversification (marketing strategy) - Wikipedia

en.wikipedia.org/wiki/Diversification_(marketing_strategy)

Diversification is a corporate strategy to enter into a new market or industry which the business ... sauce to the existing "Maggi" brand processed items of Food Specialities Ltd. is an ex...

Strategy Train: Unrelated Diversification

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Unrelated Diversification is a form of diversification when the business adds new or unrelated product lines and penetrates new markets. For example, if the ...

Diversification Strategies - 2012 Book Archive

2012books.lardbucket.org/books/strategic-management-evaluation-and-execution/s12-03-diversification-strategies.html

Because films and television are both aspects of entertainment, Disney's purchase of ABC is an example of related diversification. Some firms that engage in ...

What is unrelated diversification? definition and meaning ...

www.businessdictionary.com/definition/unrelated-diversification.html

Definition of unrelated diversification: A term which refers to the manufacture of diverse products which have no relation to each other. An example of unrelated ...

Strategic Planning: Diversification - dummies

www.dummies.com/business/business-strategy/strategic-planning-diversification/

All these moves, except the polka of course, are examples of diversification. ... A company's diversification strategy can be either related or unrelated to its ...

Examples of Business Diversification | Chron.com

smallbusiness.chron.com/examples-business-diversification-70278.html

[Product Development Strategy] Examples of Product Development Strategy ... Congolmerate diversification can involve related or often unrelated enterprises.

Diversification (2) - SlideShare

www.slideshare.net/gokulkannan13/diversification-2

Dec 19, 2014 ... Johnson and Johnson Engages in the research and development, Examples of Related Diversification? Campbell Soup Company ...

How IKEA Disney and Berkshire Hathaway Succeed with Adjacencies

www.strategy-business.com/blog/How-IKEA-Disney-and-Berkshire-Hathaway-Succeed-with-Adjacencies?gko=fa07c

Mar 11, 2014 ... IBM successfully diversified into services; Disney does quite well with a ... As an example of the first factor, consider IKEA, the global home ...

STRATEGY FORMULATION IN DIVERSIFIED COMPANIES

www.ebookbou.edu.bd/Books/Text/SOB/MBA/mba_3311/Unit-08.pdf

Many companies prefer related diversification strategy to unrelated .... Bashundhara Group is a good example of an unrelated diversified company. Its core ...

Samsung - the World's Biggest Diversified Company? | Business ...

www.tutor2u.net/business/blog/samsung-the-worlds-biggest-diversified-company

Feb 9, 2013 ... Whilst there are plenty of highly diversified businesses out there in the ... Tata Group, for example, doesn't come close despite its extensive ...

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Virgin: Unrelated diversification | the Marketing Agenda

themarketingagenda.com

Oct 25, 2014 ... However, the 'unrelated diversification' strategy is far from full proof and there are numerous examples in which it has failed for Virgin. Perhaps ...

What is unrelated diversification? | Reference.com

www.reference.com

The term "unrelated diversification" refers to the manufacture of various products that are not related to each other in any way. An example of unrelated ...

The Differences Between Related Diversification and Unrelated ...

www.more-for-small-business.com

Diversification can be segmented into related diversification or unrelated ... For example, a phone company that adds or expands its wireless products and ...