A fishing lure is a type of artificial fishing bait which is designed to attract a fish's
attention. The lure uses movement, vibration, flash and color to bait fish.
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Learn about the best bass lures for catching largemouth bass. This is a complete
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Soft Baits. Soft Baits By Brand click to expand contents. AA's Worms · Angler's
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Sportsman's Guide has the latest in Fishing Lures. Whether you are looking for
Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits.