A glittering generality (also called glowing generality) is an emotionally
appealing phrase so closely associated with highly valued concepts and beliefs
that it ...
Glittering Generalities as a propaganda device uses needs- or value-based
vague words to invoke powerful emotions.
Glittering Generalities, Words of praise for a product or person; using nice words
like goodness or patriotism. McDonald's is America's favorite. Namecalling ...
For our purposes in propaganda analysis, we call these virtue words "Glittering
Generalities" in order to focus attention upon this dangerous characteristic that ...
In the modern age of ten-second sound bites, glittering generalities
can make or break a candidate's campaign.
The ambiguity of the term is such that Nazis and Soviet Communists both felt they could claim it for their own system of governance, despite the fact that man... More »
Amazing! Fantastic! Freedom! Democracy! Power! Glittering generalities are a
form of propaganda that elicit strong emotional responses through the use of ...
Noun. (plural glittering generalities). An emotionally appealing term closely
associated with highly-valued concepts and beliefs which convey or invoke ...
Aug 10, 2008 ... Glittering generalities "was one of the seven main propaganda techniques
identified by the Institute for Propaganda Analysis in 1938.
Jul 1, 2003 ... We could call these words “glittering generalities” because they use words that
glitter and sparkle, while only stating generalities. That is, they ...
Another technique used to influence people's thinking is the glittering generality.
This technique uses words that sound good but have little real meaning.