A glittering generality (also called glowing generality) is an emotionally
appealing phrase so closely associated with highly valued concepts and beliefs
that it ...
Glittering Generalities as a propaganda device uses needs- or value-based
vague words to invoke powerful emotions.
A glittering generality is a vague word or phrase used to evoke positive feelings
rather than to convey information.
Glittering Generalities, Words of praise for a product or person; using nice words
like goodness or patriotism. McDonald's is America's favorite. Namecalling ...
For our purposes in propaganda analysis, we call these virtue words "Glittering
Generalities" in order to focus attention upon this dangerous characteristic that ...
Jul 1, 2003 ... We could call these words “glittering generalities” because they use words that
glitter and sparkle, while only stating generalities. That is, they ...
Noun. (plural glittering generalities). An emotionally appealing term closely
associated with highly-valued concepts and beliefs which convey or invoke ...
May 7, 2009 ... Amazing! Fantastic! Freedom! Democracy! Power! Glittering generalities are a
form of propaganda that elicit strong emotional responses ...
Aug 10, 2008 ... Glittering generalities "was one of the seven main propaganda techniques
identified by the Institute for Propaganda Analysis in 1938.
Apr 13, 2014 ... Propaganda- Glittering Generalities. ... Propaganda- Glittering Generalities. Erin
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