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Levi Strauss & Co. /ˌliːvaɪ ˈstraʊs/ is a privately owned American clothing company known worldwide for its Levi's /ˌliːvaɪz/ brand of denim jeans. ... 1 History. 1.1 Origin and formation (1853–1890s); 1.2 Growth in popularity ...


Levi Strauss & Co. has been innovating since the birth of the first pair of jeans in 1873. Throughout our long history, we've inspired change in the marketplace, ...


History & Heritage. Inventing blue jeans was just the start of how Levi Strauss pioneered a brand for true originals. Around every bend of the Levi's® story, ...


On this day in History, Levi Strauss and Jacob Davis receive patent for blue jeans on May 20, 1873. Learn more about what happened today on History.


Jun 6, 2013 ... Simple as that. It's been 140 years since the introduction of Levi's first 501 jean, so there's more than enough history you need to brush up on.


May 20, 2015 ... Strauss secured the patent for blue jeans on May 20,1873.


Jun 1, 2014 ... The History of Levi's Jeans from The Jeans Blog | Love Denim? Discover the Story and history of Levi Strauss and the Levi's Jeans brand.


Jeans had humble beginnings as tough work clothes, but their evolution and ... Founding Fathers of Jeans History: Levi Strauss and Henry David Lee. In 1853, a  ...


Aug 4, 2016 ... Learn the history behind how the Levi's brand, and blue jeans themselves, came to be.

May 18, 2009 ... Levi Strauss History. OB. Loading. ... The History Behind Levi and the American Jeans - Stuff of Genius - Duration: 2:22. Stuff of Genius ...