A market analysis studies the attractiveness and the dynamics of a special market
... equipment, promotional activities, and many other aspects of a company. ...
The market volume exhibits the total...
A sales forecast is a projection of the expected customer demand for products ...
A separate but related projection is the market forecast, which is an attempt to
gauge ... A special term in studying sales and market forecasts is the word "
potential. ... different courses of action it may develop separate forecasts for each
A forecast of total-market demand won't guarantee a successful strategy. But
without it, decisions on investment, marketing support, and other ... Define it
broadly enough to include all potential end users so that you can ... One
company studying total demand for industrial paper tubes had to consider closely
related uses of ...
On the other hand, sales potential is the ability of the market to absorb or
purchase ... Each portends to assess future events or situations which will impact
either ... Managers prepare forecasts to determine the type and level of demand
for both ...
Gathering and Using Information: Marketing Research and Market Intelligence ...
the product the market demands, then other competitors can steal sales the firm
might ... Each of these factors has to be taken into account in order to determine
how ... Thus, a sales forecast is actually a composite of a number of estimates
These answers can be found for each question on what customers need and
want. ... Therefore, forecasting means, demand forecast and indirectly the sales.
... confusion between “forecasts” and “budgets”, which are two closely related
activities. .... A “potential market” is the set of consumers who profess sufficient
level of ...
Market Potential- the maximum possible sales of a given product, product line, ...
of one or more market demand determinants that influence market potential for a
given product, product line, or service. ... In other words, forecasting requires
analysis and planning. ... In this case, each salesperson estimates what they will
... potential. Maximum possible sales; By all sellers; In a given territory; For a
given time ... The Importance of Accurately Forecasting Market Potential.
The sources are ______, marketing intelligence activities, and marketing ... The
______ begins with sales representatives and dealers sending orders to the .... B
) a group of related persons living together .... With an increase in marketing
expenditure, market demand ______. ... B) substantial growth potential for all