Feb 26, 2013 ... That's all courtesy of Baauer's "Harlem Shake," a song owned by client Mad
Decent, which inked a deal with INDmusic a year prior to help the ...
Feb 14, 2013 ... Baauer's “Harlem Shake” still has quite a ways to go before it ... Matt & Kim have
contributed just four of what have already been thousands of user ... And there's
serious potential for Bauuer and Mad Decent to collect ... “We're encouraging
people to make these videos,” says Brandon Martinez, INDmusic'...
In short, 103 million views translated to roughly $83,500 for Mad Decent.<sup>5</sup> ... “
How Four-Person INDmusic is Monetizing the 'Harlem Shake' Meme for Mad ...
Apr 4, 2013 ... Now that “Harlem Shake” fever has finally subsided, I think it's ... DJ Baauer and
released for free by Mad Decent nearly one year ago. ... the song became the
Internet meme we all know today, literally all ... ID service and a company named
INDmusic, which monetizes video vides via pre-roll advertising.
Mar 4, 2013 ... Have you wondered why the "Harlem Shake" meme became such a world-class
... The four-person Brooklyn-based record label named INDmusic were ... Mad
Decent inked an agreement with INDMusic to help monetize its ...
A person would download one song, fall in love with it, and then head to the .....
Martinez runs INDMUSIC, a company that helps bands promote themselves and
monetize on the Web. ... Mad Decent, the label behind Baauer's “Harlem Shake,”
enlisted ... After all, nobody plans for a song to become a record-shattering meme
Feb 19, 2013 ... There were reports of 4,000 Harlem Shake videos being uploaded to YouTube ...
it more or less established the basic parameters of the meme. ... Baauer and his
label Mad Decent have a deal with INDmusic, which ... of it on YouTube (and
monetizing it via ads) and it seems like a tidy profit is being made.
Nov 6, 2013 ... Jon talked to me about how INDMUSIC helps artists monetize their content on ...
So, to boil it down, you guys help people make money on YouTube. ... And I know
you also monetized “Harlem Shake.” ... We monetized the meme. Mad Decent
has been one of our partners for almost two years now and was ...
Feb 15, 2013 ... 'Harlem Shake': The Making And Monetizing Of The Latest YouTube Dance
Craze ... erupt into groups of people breaking out into spontaneous bursts of
dance, ... Kim have contributed just four of what have already been thousands of
... a company called INDmusic, which inked a deal with Mad Decent in ...