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How Four-Person INDmusic is Monetizing the 'Harlem Shake' Meme ...

www.billboard.com/biz/articles/news/digital-and-mobile/1549767/how-four-person-indmusic-is-monetizing-the-harlem-shake

Feb 26, 2013 ... That's all courtesy of Baauer's "Harlem Shake," a song owned by client Mad Decent, which inked a deal with INDmusic a year prior to help the ...

Harnessing the “Harlem Shake” | Music Business Journal | Berklee ...

www.thembj.org/2013/05/harnessing-the-harlem-shake/

In short, 103 million views translated to roughly $83,500 for Mad Decent.<sup>5</sup> ... “ How Four-Person INDmusic is Monetizing the 'Harlem Shake' Meme for Mad ...

Monetizing a Meme: YouTube, Content ID, and the Harlem Shake

sms.sagepub.com/content/2/1/2056305115623801.full.pdf

Harlem Shake meme was immensely popular and generative. (with nearly 4,000 .... Mad Decent, the song was well received within it is genre, with the influential ...

Four Lessons from “Harlem Shake” | Superhype

superhypeblog.com/marketing/four-lessons-from-harlem-shake

Apr 4, 2013 ... Now that “Harlem Shake” fever has finally subsided, I think it's ... DJ Baauer and released for free by Mad Decent nearly one year ago. ... the song became the Internet meme we all know today, literally all ... ID service and a company named INDmusic, which monetizes video vides via pre-roll advertising.

Harlem Shake Shakes Up The YouTube Monetization Model

inventorspot.com/articles/harlem_shake_shakes_youtube_monetization_model

Mar 4, 2013 ... Have you wondered why the "Harlem Shake" meme became such a world-class ... The four-person Brooklyn-based record label named INDmusic were ... Mad Decent inked an agreement with INDMusic to help monetize its ...

Copyright And The Harlem Shake: Selective Enforcement | Techdirt

www.techdirt.com/articles/20130218/23563522021/copyright-harlem-shake-selective-enforcement.shtml

Feb 19, 2013 ... There were reports of 4,000 Harlem Shake videos being uploaded to YouTube ... it more or less established the basic parameters of the meme. ... Baauer and his label Mad Decent have a deal with INDmusic, which ... of it on YouTube (and monetizing it via ads) and it seems like a tidy profit is being made.

FADER Explains: Harlem Shake | The FADER

www.thefader.com/2013/02/15/fader-explains-harlem-shake

Feb 15, 2013 ... In a "Harlem Shake" video, a person, usually masked, thrusts along with the music .... told the incredible origin story of the meme's title-inspiring lyric: .... INDmusic, the company Mad Decent hired in 2012 to help monetize ...

Pando: Who killed the music industry?

pando.com/2013/08/05/who-killed-the-music-industry-an-interactive-explainer/

Aug 5, 2013 ... A person would download one song, fall in love with it, and then head to the record ..... Mad Decent, the label behind Baauer's “Harlem Shake,” enlisted ... With more than 4 billion views a day, that's 1.5 billion daily music streams. ... Maybe major record labels will absorb groups like INDMUSIC in an attempt ...

GDD™ Morning Update: Harlem Shake, Ultra Music Festival ...

www.gottadancedirty.com/2013/02/15/gdd-morning-update-harlem-shake-ultra-music-festival-ableton-pirate-bay/

Feb 15, 2013 ... 'Harlem Shake': The Making And Monetizing Of The Latest YouTube Dance Craze ... erupt into groups of people breaking out into spontaneous bursts of dance, ... Kim have contributed just four of what have already been thousands of ... a company called INDmusic, which inked a deal with Mad Decent in ...

How to Promote Your YouTube Channel | Music Consultant

www.musicconsultant.com/music-video/how-to-promote-your-youtube-channel/

Nov 6, 2013 ... Jon talked to me about how INDMUSIC helps artists monetize their content on ... So, to boil it down, you guys help people make money on YouTube. ... And I know you also monetizedHarlem Shake.” ... We monetized the meme. Mad Decent has been one of our partners for almost two years now and was ...

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'Harlem Shake': The Making and Monetizing of Baauer's Viral Hit ...

www.billboard.com

Feb 15, 2013 ... Baauer's "Harlem Shake" still has quite a ways to go before it becomes the ... erupt into groups of people breaking out into spontaneous bursts of dance, ... Kim have contributed just four of what have already been thousands of user ... a company called INDmusic, which inked a deal with Mad Decent in early...

Monetizing a Meme: A Case Study on The Harlem Shake – Culture ...

culturedigitally.org

Oct 24, 2014 ... At its peak, the Harlem Shake meme was immensely successful at .... a small portion, around 4 or 5% to go to the video creator/uploader). ... While no one person created the Harlem Shake meme, the ability of Mad Decent to ...

InDMusic Network | YouTube's Largest Music Network

www.indmusicnetwork.com

INDMUSIC is a global rights administration network and YouTube Certified MCN ... INDMUSIC helps its partners monetize their content on multiple platforms ...