Lego is a line of plastic construction toys that are manufactured by The Lego
Group, a privately ... In February 2015, Lego replaced Ferrari as Brand Finance's
"world's most powerful br...
Oct 25, 2013 ... While Hasbro sees its "Stretch Armstrong" movie get scrapped and its "
Transformers" film franchise fail to boost toy sales, Lego's "Ninjago," ...
May 26, 2015 ... ... Lego and its cross-generational, gender-inclusive appeal of the Lego brand. ...
Read our “Building the Future with GoldieBlox” blog, by Bridget O'Reilly. ... Today
, through exclusive partnerships with many of Hollywood's top ...
Aug 10, 2015 ... Building a Playful Brand, Brick by Brick: The History of Lego Marketing ... By 1950
, Lego had a product, but to get their sales numbers up, the .... created Lego
Oscars that were given out to several Hollywood stars at the award ...
Jun 15, 2012 ... We just click: How Lego keeps building on its success .... I was curious to know
how the company protected its brand from potential tacky exploitation. .... Elijah
Wood claims Hollywood gripped by Jimmy Savile style sex abuse ...
Feb 17, 2015 ... Coming behind Lego as the most powerful brands were PWC and Red ... of its
recent success to the Hollywood blockbuster The Lego Movie.
Hollywood movies and a toy line can grow into their own franchise of releases
that ... material, recruit younger consumers into the franchises with the Lego
brand, and entice .... The games are based on building solutions to puzzles with
Feb 24, 2014 ... And as an ad for a toy brand, The Lego Movie became every ... and wanted to
buy a new set for me to build Lego masterpieces with. ... Forbes published an
article wherein they said that Hollywood has a lot to learn from the success of The
Lego Movie, ... Content Marketing Lesson #3: It knows its audience.
Jul 16, 2013 ... As expected, the LEGO Group has announced new building sets for ... of movie-
inspired building sets celebrating the brand's premiere as a theatrical film. ... its
first Hollywood makeover with a series inspired by “THE LEGO ...
Dec 30, 2011 ... But it's Hollywood's appropriation of the story that makes it massively popular ...
Legos are building toys, which are In essence gender neutral.