In February 2015, Lego replaced Ferrari as Brand Finance's "world's most
powerful ..... FTC uses the NXT Intelligent brick and its pieces along with another
building .... For a time, Le...
Jan 30, 2014 ... Building 'The Lego Movie,' One Brick at a Time. Lego Goes All in For Its First
Hollywood Film (But No Kissing). Watch a .... In addition, Lego isn't putting just
one product on the line with this film: "It's the main brand. It impacts ...
Nov 20, 2015 ... Its success and the fact that it lost a long-running trademark battle ... ... For others,
the task of simply building a Lego set is worthy of a video.
Feb 24, 2014 ... And as an ad for a toy brand, The Lego Movie became every ... and wanted to
buy a new set for me to build Lego masterpieces with. ... Forbes published an
article wherein they said that Hollywood has a lot to learn from the success of The
Lego Movie, ... Content Marketing Lesson #3: It knows its audience.
Feb 17, 2015 ... Coming behind Lego as the most powerful brands were PWC and Red ... of its
recent success to the Hollywood blockbuster The Lego Movie.
Feb 10, 2014 ... No one expected an animated movie about toy building blocks to ... It's Lego!
Listen, no one is cheering Hollywood for its groan-worthy insistence on mining
every single brand name, franchise, and toy for box-office cash.
Hollywood movies and a toy line can grow into their own franchise of releases
that ... material, recruit younger consumers into the franchises with the Lego
brand, and entice .... The games are based on building solutions to puzzles with
Feb 27, 2015 ... Having learned from its own mistakes, Lego is embracing ... With licensing
agreements with Hollywood's biggest franchises, a wildly successful film series of
its ... Plus, it still lacks any real competition in the interlocking-building-toy field. ...
for a toy company that had yet to take its brand anywhere digital...
Dec 30, 2011 ... But it's Hollywood's appropriation of the story that makes it massively popular ...
Legos are building toys, which are In essence gender neutral.
Oct 17, 2014 ... The most powerful iconic brands are culturally complex and visually simple, ...
Lights, Camera, Activation: Hollywood's Super Bowl Spending Soars .... Lego,
challenging kids to use its products to imagine and brick-build the ...