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en.wikipedia.org/wiki/The_Lego_Movie

The Lego Movie is a 2014 3D computer-animated adventure comedy film written for the screen ... Based on the Lego line of construction toys, the story focuses on an ordinary ... the Lego brand, with a sequel to the film, entitled The Lego Movie Sequel, scheduled for release on February 8, 2019. ...... The Hollywood Reporter.

www.hollywoodreporter.com/news/lego-movie-ninjago-how-lego-649884

Oct 25, 2013 ... While Hasbro sees its "Stretch Armstrong" movie get scrapped and its " Transformers" film franchise fail to boost toy sales, Lego's "Ninjago," ...

www.adweek.com/brand-marketing/meet-the-man-responsible-for-protecting-the-lego-brand-as-it-became-a-mega-movie-franchise

Mar 10, 2017 ... Adweek: This is a Hollywood property that's basically a giant ad for Lego. ... when they're building with Lego that would be something special, something ... It's not like any brand can look at the Lego Movie franchise and make ...

www.nytimes.com/2009/09/06/business/global/06lego.html

Sep 5, 2009 ... Lego has rebuilt itself, but its new Hollywood-themed products are a far cry ... able to act out roles from Lego games and build toys from virtual bricks. ... the company and its Lego brand even further into the Hollywood orbit.

www.latimes.com/business/hollywood/la-fi-ct-hasbro-ambitions-20170321-story.html

Mar 21, 2017 ... Hasbro doesn't license its brands to Hollywood studios, choosing instead to .... to build on the popularity of its animated series on Discovery Family. ... Lego has had successes with “The Lego Movie” in 2014 and “The Lego ...

www.cnbc.com/2017/02/20/going-hollywood-how-lego-stays-relevant-in-a-digital-age.html

Feb 20, 2017 ... "We're fortunate that our brand, and the construction play pattern that the ... The toy-maker came out with its first theatrical release "The Lego ...

www.brittonmdg.com/the-britton-blog/lego-cross-generational-branding-success

A case study on the awesomeness that is Lego and its cross-generational, ... Read our “Building the Future with GoldieBlox” blog, by Bridget O'Reilly. ... Today , through exclusive partnerships with many of Hollywood's top brands and a ...

stjoseph.com/lego-builds-content-marketing-success

When the dollars settled from their Hollywood success, one character stood out ... Chevrolet (Chevy used 344,000 Lego pieces to build its own Batmobile, and ... Awards for the past year's work on Metro's premium store brand, Irresistibles.

entertainment.slashdot.org/story/17/06/12/011255/how-lego-clicked-the-super-brand-that-reinvented-itself

Jun 11, 2017 ... An internal report revealed it hadn't added anything of value to its ... most of their theme parks, and by focusing on building a quality core brand.