Lego is a line of plastic construction toys that are manufactured by The Lego
Group, a privately ... In February 2015, Lego replaced Ferrari as Brand Finance's
"world's most powerful br...
Oct 25, 2013 ... While Hasbro sees its "Stretch Armstrong" movie get scrapped and its "
Transformers" film franchise fail to boost toy sales, Lego's "Ninjago," ...
May 26, 2015 ... ... Lego and its cross-generational, gender-inclusive appeal of the Lego brand. ...
Read our “Building the Future with GoldieBlox” blog, by Bridget O'Reilly. ... Today
, through exclusive partnerships with many of Hollywood's top ...
Aug 10, 2015 ... Building a Playful Brand, Brick by Brick: The History of Lego Marketing .... For 67
years, Lego created and marketed its famous interlocking bricks in .... created
Lego Oscars that were given out to several Hollywood stars at the ...
Feb 17, 2015 ... Coming behind Lego as the most powerful brands were PWC and Red ... of its
recent success to the Hollywood blockbuster The Lego Movie.
Sep 18, 2014 ... But this is no fluke happening stemming from a one-off Hollywood success.
LEGO has been carefully cultivating its brand positioning and harnessing the ...
Ole Kirk started the company building wooden, modular tools in 1932, ...
Feb 10, 2014 ... No one expected an animated movie about toy building blocks to ... It's Lego!
Listen, no one is cheering Hollywood for its groan-worthy insistence on mining
every single brand name, franchise, and toy for box-office cash.
Jul 16, 2013 ... As expected, the LEGO Group has announced new building sets for ... of movie-
inspired building sets celebrating the brand's premiere as a theatrical film. ... its
first Hollywood makeover with a series inspired by “THE LEGO ...
Oct 3, 2015 ... During the 90s, Lego realised that it would need to realign its brand to ...
relationships with theme parks, software companies, and Hollywood ...
It's a great strategy because Adult Lego Fans, which are a huge part of Lego
business, can train their mini-mes to build cool things like Millennium ... Can we
say building the mindset of achievement and teamwork? ... W Hollywood,