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www.hollywoodreporter.com/news/lego-movie-ninjago-how-lego-649884

Oct 25, 2013 ... While Hasbro sees its "Stretch Armstrong" movie get scrapped and its " Transformers" film franchise fail to boost toy sales, Lego's "Ninjago," ...

www.cnbc.com/2017/02/20/going-hollywood-how-lego-stays-relevant-in-a-digital-age.html

Feb 20, 2017 ... "We're fortunate that our brand, and the construction play pattern that the ... The toy-maker came out with its first theatrical release "The Lego ...

www.latimes.com/business/hollywood/la-fi-ct-hasbro-ambitions-20170321-story.html

Mar 21, 2017 ... Hasbro doesn't license its brands to Hollywood studios, choosing instead to .... to build on the popularity of its animated series on Discovery Family. ... Lego has had successes with “The Lego Movie” in 2014 and “The Lego ...

adage.com/article/news/superfriends-marketing/308007

A galaxy of creative brand collaborations propelled 'The Lego Batman Movie,' a ... Last month, Chevy used 344,000 Lego pieces to build its own Batmobile, which it ... In another tactic that is becoming increasingly popular in Hollywood, the ...

www.brittonmdg.com/the-britton-blog/lego-cross-generational-branding-success

A case study on the awesomeness that is Lego and its cross-generational, ... Read our “Building the Future with GoldieBlox” blog, by Bridget O'Reilly. ... Today , through exclusive partnerships with many of Hollywood's top brands and a ...

www.adweek.com/brand-marketing/meet-the-man-responsible-for-protecting-the-lego-brand-as-it-became-a-mega-movie-franchise

Mar 10, 2017 ... Adweek: This is a Hollywood property that's basically a giant ad for Lego. ... when they're building with Lego that would be something special, something ... It's not like any brand can look at the Lego Movie franchise and make ...

www.nytimes.com/2009/09/06/business/global/06lego.html

Sep 5, 2009 ... Lego has rebuilt itself, but its new Hollywood-themed products are a far cry ... able to act out roles from Lego games and build toys from virtual bricks. ... the company and its Lego brand even further into the Hollywood orbit.

blog.hubspot.com/agency/history-lego-marketing

Aug 10, 2015 ... Building a Playful Brand, Brick by Brick: The History of Lego Marketing .... For 67 years, Lego created and marketed its famous interlocking bricks in .... created Lego Oscars that were given out to several Hollywood stars at the ...

www.theguardian.com/lifeandstyle/2016/dec/06/lego-saviour-jrgen-vig-knudstorp-moves-on-to-build-global-brand

Dec 6, 2016 ... Lego saviour Jørgen Vig Knudstorp moves on to build global brand ... Lego sales have ballooned after a series of Hollywood tie-ups, such as Star Wars. ... Under his leadership, Lego sold controlling stakes in its Legoland ...

stjoseph.com/lego-builds-content-marketing-success

When the dollars settled from their Hollywood success, one character stood out ... Chevrolet (Chevy used 344,000 Lego pieces to build its own Batmobile, and ... Awards for the past year's work on Metro's premium store brand, Irresistibles.