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Lego

en.wikipedia.org/wiki/Lego

Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately ... In February 2015, Lego replaced Ferrari as Brand Finance's "world's most powerful br...

'Lego Movie,' 'Ninjago': How Lego Is Building Its Brand in Hollywood ...

www.hollywoodreporter.com/news/lego-movie-ninjago-how-lego-649884

Oct 25, 2013 ... While Hasbro sees its "Stretch Armstrong" movie get scrapped and its " Transformers" film franchise fail to boost toy sales, Lego's "Ninjago," ...

The Lego Brand is Awesome for Everyone

www.brittonmdg.com/the-britton-blog/lego-cross-generational-branding-success

May 26, 2015 ... ... Lego and its cross-generational, gender-inclusive appeal of the Lego brand. ... Read our “Building the Future with GoldieBlox” blog, by Bridget O'Reilly. ... Today , through exclusive partnerships with many of Hollywood's top ...

Lego Goes to Hollywood - Bloomberg

www.bloomberg.com/news/articles/2014-02-05/lego-movie-toy-brands-minifigs-entrusted-to-warner-bros-dot-filmmakers

Feb 6, 2014 ... How Lego finally trusted Warner Bros. to bring its minifigs to the big screen. ... “ For us, this was always about building the Lego brand.” Which ...

Lego builds its way to 'most powerful' title - The Local

www.thelocal.dk/20150217/lego-is-the-worlds-most-powerful-brand

Feb 17, 2015 ... Coming behind Lego as the most powerful brands were PWC and Red ... of its recent success to the Hollywood blockbuster The Lego Movie.

Comic-Con: LEGO Announces Building Sets and Video Game for ...

www.superherohype.com/news/178117-comic-con-lego-announces-building-sets-and-video-game-for-the-lego-movie

Jul 16, 2013 ... “The LEGO brand has been a vehicle for creative storytelling around the ... its first Hollywood makeover with a series inspired by “THE LEGO ...

How to Build Your Social Brand: Lessons from Lego - brandknewmag

www.brandknewmag.com/index.php/how-to-build-your-social-brand-lessons-from-lego/

Aug 8, 2016 ... How to Build Your Social Brand: Lessons from Lego ... Even if you don't have the budget to create what looks like a Hollywood-produced video, you need to ... Finally, it produces a wildly popular series of videos with its Lego ...

How 'The Lego Movie' Became a Big, Fat, Huge Hit - The Daily Beast

www.thedailybeast.com/articles/2014/02/10/how-the-lego-movie-became-a-big-fat-huge-hit.html

Feb 10, 2014 ... No one expected an animated movie about toy building blocks to ... It's Lego! Listen, no one is cheering Hollywood for its groan-worthy insistence on mining every single brand name, franchise, and toy for box-office cash.

Tear down and rebuild your brand with LEGOs! - Anthill

anthillonline.com/tear-brand-rebuild-legos/

Sep 18, 2014 ... But this is no fluke happening stemming from a one-off Hollywood success. LEGO has been carefully cultivating its brand positioning and harnessing the ... Ole Kirk started the company building wooden, modular tools in 1932, ...

'The Lego Movie': Building a toy story from bricks - USA Today

www.usatoday.com/story/life/movies/2014/02/04/lego-movie-phil-lord-christopher-miller-chris-pratt/4499447/

Feb 4, 2014 ... The filmmakers behind the "The Lego Movie" build a toy story brick by brick. ... The popular Lego toy gets its first full length feature with "The Lego Movie" ... for making remarkable creations — but never on the Hollywood screen. ... "I thought it was all about brand recognition, that they were...

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'The Lego Movie': How it Came to Be Built - WSJ

www.wsj.com

Jan 30, 2014 ... Building 'The Lego Movie,' One Brick at a Time. Lego Goes All in For Its First Hollywood Film (But No Kissing). Watch a .... In addition, Lego isn't putting just one product on the line with this film: "It's the main brand. It impacts ...

Building a Playful Brand, Brick by Brick: The History of Lego Marketing

blog.hubspot.com

Aug 10, 2015 ... Building a Playful Brand, Brick by Brick: The History of Lego Marketing ... By 1950 , Lego had a product, but to get their sales numbers up, the .... created Lego Oscars that were given out to several Hollywood stars at the award ...

Turning to Hollywood Tie-Ins, Lego Thinks Beyond the Brick - The ...

www.nytimes.com

Sep 5, 2009 ... Lego has rebuilt itself, but its new Hollywood-themed products are a far cry ... able to act out roles from Lego games and build toys from virtual bricks. ... the company and its Lego brand even further into the Hollywood orbit.