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Lego

en.wikipedia.org/wiki/Lego

Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately ... In February 2015, Lego replaced Ferrari as Brand Finance's "world's most powerful br...

'Lego Movie,' 'Ninjago': How Lego Is Building Its Brand in Hollywood ...

www.hollywoodreporter.com/news/lego-movie-ninjago-how-lego-649884

Oct 25, 2013 ... While Hasbro sees its "Stretch Armstrong" movie get scrapped and its " Transformers" film franchise fail to boost toy sales, Lego's "Ninjago," ...

The Lego Brand is Awesome for Everyone

www.brittonmdg.com/the-britton-blog/lego-cross-generational-branding-success

May 26, 2015 ... ... Lego and its cross-generational, gender-inclusive appeal of the Lego brand. ... Read our “Building the Future with GoldieBlox” blog, by Bridget O'Reilly. ... Today , through exclusive partnerships with many of Hollywood's top ...

Building a Playful Brand, Brick by Brick: The History of Lego Marketing

blog.hubspot.com/agency/history-lego-marketing

Aug 10, 2015 ... Building a Playful Brand, Brick by Brick: The History of Lego Marketing ... By 1950 , Lego had a product, but to get their sales numbers up, the .... created Lego Oscars that were given out to several Hollywood stars at the award ...

We just click: How Lego keeps building on its success | Business ...

www.independent.co.uk/news/business/analysis-and-features/we-just-click-how-lego-keeps-building-on-its-success-7848527.html

Jun 15, 2012 ... We just click: How Lego keeps building on its success .... I was curious to know how the company protected its brand from potential tacky exploitation. .... Elijah Wood claims Hollywood gripped by Jimmy Savile style sex abuse ...

Lego builds its way to 'most powerful' title - The Local

www.thelocal.dk/20150217/lego-is-the-worlds-most-powerful-brand

Feb 17, 2015 ... Coming behind Lego as the most powerful brands were PWC and Red ... of its recent success to the Hollywood blockbuster The Lego Movie.

How Lego Constructs a Cross-promotional Franchise with Video ...

dc.uwm.edu/cgi/viewcontent.cgi?article=1278&context=etd

Hollywood movies and a toy line can grow into their own franchise of releases that ... material, recruit younger consumers into the franchises with the Lego brand, and entice .... The games are based on building solutions to puzzles with Lego.

5 Content Marketing Lessons from the Success of The Lego Movie

www.spiralytics.com/blog/content-marketing-lessons-the-lego-movie/

Feb 24, 2014 ... And as an ad for a toy brand, The Lego Movie became every ... and wanted to buy a new set for me to build Lego masterpieces with. ... Forbes published an article wherein they said that Hollywood has a lot to learn from the success of The Lego Movie, ... Content Marketing Lesson #3: It knows its audience.

Comic-Con: LEGO Announces Building Sets and Video Game for ...

www.superherohype.com/news/178117-comic-con-lego-announces-building-sets-and-video-game-for-the-lego-movie

Jul 16, 2013 ... As expected, the LEGO Group has announced new building sets for ... of movie- inspired building sets celebrating the brand's premiere as a theatrical film. ... its first Hollywood makeover with a series inspired by “THE LEGO ...

When Hollywood excludes girls, how can Lego market to them ...

reelgirl.com/2011/12/when-hollywood-excludes-girls-how-will-lego-market-to-them/

Dec 30, 2011 ... But it's Hollywood's appropriation of the story that makes it massively popular ... Legos are building toys, which are In essence gender neutral.

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Lego Goes to Hollywood - Bloomberg

www.bloomberg.com

Feb 6, 2014 ... How Lego finally trusted Warner Bros. to bring its minifigs to the big screen. ... “ For us, this was always about building the Lego brand.” Which ...

Turning to Hollywood Tie-Ins, Lego Thinks Beyond the Brick - The ...

www.nytimes.com

Sep 5, 2009 ... Lego has rebuilt itself, but its new Hollywood-themed products are a far cry ... able to act out roles from Lego games and build toys from virtual bricks. ... the company and its Lego brand even further into the Hollywood orbit.

Building 'The Lego Movie,' - The Wall Street Journal

www.wsj.com

Jan 30, 2014 ... Building 'The Lego Movie,' One Brick at a Time. Lego Goes All in For Its First Hollywood Film (But No Kissing). Watch a .... In addition, Lego isn't putting just one product on the line with this film: "It's the main brand. It impacts ...