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Lego

en.wikipedia.org/wiki/Lego

Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately ... In February 2015, Lego replaced Ferrari as Brand Finance's "world's most powerful br...

'Lego Movie,' 'Ninjago': How Lego Is Building Its Brand in Hollywood ...

www.hollywoodreporter.com/news/lego-movie-ninjago-how-lego-649884

Oct 25, 2013 ... While Hasbro sees its "Stretch Armstrong" movie get scrapped and its " Transformers" film franchise fail to boost toy sales, Lego's "Ninjago," ...

The Lego Brand is Awesome for Everyone

www.brittonmdg.com/the-britton-blog/lego-cross-generational-branding-success

May 26, 2015 ... ... Lego and its cross-generational, gender-inclusive appeal of the Lego brand. ... Read our “Building the Future with GoldieBlox” blog, by Bridget O'Reilly. ... Today , through exclusive partnerships with many of Hollywood's top ...

Building a Playful Brand, Brick by Brick: The History of Lego Marketing

blog.hubspot.com/agency/history-lego-marketing

Aug 10, 2015 ... Building a Playful Brand, Brick by Brick: The History of Lego Marketing .... For 67 years, Lego created and marketed its famous interlocking bricks in .... created Lego Oscars that were given out to several Hollywood stars at the ...

Lego builds its way to 'most powerful' title - The Local

www.thelocal.dk/20150217/lego-is-the-worlds-most-powerful-brand

Feb 17, 2015 ... Coming behind Lego as the most powerful brands were PWC and Red ... of its recent success to the Hollywood blockbuster The Lego Movie.

Tear down and rebuild your brand with LEGOs! - Anthill

anthillonline.com/tear-brand-rebuild-legos/

Sep 18, 2014 ... But this is no fluke happening stemming from a one-off Hollywood success. LEGO has been carefully cultivating its brand positioning and harnessing the ... Ole Kirk started the company building wooden, modular tools in 1932, ...

How 'The Lego Movie' Became a Big, Fat, Huge Hit - The Daily Beast

www.thedailybeast.com/articles/2014/02/10/how-the-lego-movie-became-a-big-fat-huge-hit.html

Feb 10, 2014 ... No one expected an animated movie about toy building blocks to ... It's Lego! Listen, no one is cheering Hollywood for its groan-worthy insistence on mining every single brand name, franchise, and toy for box-office cash.

Comic-Con: LEGO Announces Building Sets and Video Game for ...

www.superherohype.com/news/178117-comic-con-lego-announces-building-sets-and-video-game-for-the-lego-movie

Jul 16, 2013 ... As expected, the LEGO Group has announced new building sets for ... of movie- inspired building sets celebrating the brand's premiere as a theatrical film. ... its first Hollywood makeover with a series inspired by “THE LEGO ...

We talk to one of the men behind building 'the cult of Lego' - Newstalk

www.newstalk.com/We-talk-to-one-of-the-men-behind-building-the-cult-of-Lego

Oct 3, 2015 ... During the 90s, Lego realised that it would need to realign its brand to ... relationships with theme parks, software companies, and Hollywood ...

Building Love in Family Life: Lego Dad | Beneath the Brand

www.talentzoo.com/beneath-the-brand/news/Building-Love-in-Family-Life-Lego-Dad/22825.html

It's a great strategy because Adult Lego Fans, which are a huge part of Lego business, can train their mini-mes to build cool things like Millennium ... Can we say building the mindset of achievement and teamwork? ... W Hollywood, California ...

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Lego Goes to Hollywood - Bloomberg

www.bloomberg.com

Feb 6, 2014 ... How Lego finally trusted Warner Bros. to bring its minifigs to the big screen. ... “ For us, this was always about building the Lego brand.” Which ...

'The Lego Movie': How it Came to Be Built - WSJ

www.wsj.com

Jan 30, 2014 ... Building 'The Lego Movie,' One Brick at a Time. Lego Goes All in For Its First Hollywood Film (But No Kissing). Watch a .... In addition, Lego isn't putting just one product on the line with this film: "It's the main brand. It impacts ...

Turning to Hollywood Tie-Ins, Lego Thinks Beyond the Brick - The ...

www.nytimes.com

Sep 5, 2009 ... Lego has rebuilt itself, but its new Hollywood-themed products are a far cry ... able to act out roles from Lego games and build toys from virtual bricks. ... the company and its Lego brand even further into the Hollywood orbit.