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en.wikipedia.org/wiki/Online_advertising

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to ...

smallbusiness.chron.com/advantages-disadvantages-advertising-internet-4029.html

Advertising is the branch of marketing that deals with communicating to customers ... The Internet, as a global communications medium, provides advertisers ...

link.springer.com/10.1023/A:1011455329830

This paper examines the emerging position of the Internet as an advertising medium. The nature and time path of its evolution is subject to considerable ...

www.knowonlineadvertising.com/facts-about-online-advertising/advantages-and-disadvantages-of-online-advertising

Internet advertising has obvious advantages.. ... From the advertising point of view, as an advertising medium , the wider the scope of dissemination of ...

www.inc.com/encyclopedia/advertising-media-internet.html

Advertising on the Internet, online advertising, has seen many ups and downs. Exactly how best to use the Internet as an advertising medium is still a subject of  ...

medium.com/on-advertising/unveiling-the-internet-2608b75ef0b0

Apr 25, 2016 ... Though it seems like it's been around forever, the Internet is relatively young. What is happening today, the policies and laws being written by ...

www.thedrum.com/news/2015/06/22/internet-will-be-biggest-advertising-medium-third-global-ad-market-2017

Jun 22, 2015 ... A new advertising expenditure forecast from Zenith Optimedia has ... that in 2017 the internet will become the biggest advertising medium in 12 ...

faculty.haas.berkeley.edu/zskatona/pdf/diss.pdf

The Internet as an Advertising Medium. A dissertation presented by. Zsolt Katona to INSEAD faculty in partial fulfilment of the requirements for the degree of.

www.ftc.gov/tips-advice/business-center/guidance/advertising-marketing-internet-rules-road

Dec 12, 2000 ... These rules and guidelines protect businesses and consumers - and help maintain the credibility of the Internet as an advertising medium.

www.strategy-business.com/article/13669?gko=931fd

Oct 1, 1999 ... Three likely changes could make the Internet the medium with the ... For example , advertising can lead a consumer to action, but cannot ...