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Principles of Marketing: Philip Kotler, Adam Stewart, et al ...


Editorial Reviews. From the Back Cover. PRINCIPLES OF MARKETING. Fourth Edition. Frances Brassington and Stephen Pettitt. Principles of Marketing is the ...

Transformational Sales - Making a Difference with Strategic | Philip ...


Autoren: Kotler, Philip, Dingena, Marian, Pfoertsch, Waldemar ... Kotler/Dingena/ Pfoertsch's “Transformational Sales” provides hands-on insights and tools needed for companies who truly want to ... Kotler, Philip (et al.) ... Morabito, V. ( 2015).

Purchase Decisions of Greek Consumers: An Empirical Study


Apr 19, 2014 ... Moreover, the purchases of 458 Iason Papafotikas et al. ... social factors and family (Engel et al., 1978; Kotler et al., 2008; Magnisalis, 1997; MartÃnez ... The choice of a consumer is further affected by psychological factors (Lea et al., 1995; Nicholson et al., 2002), such as ..... Mittal, V., Kamakura, W.A., 2001.

The hungry fetus? Role of leptin as a nutritional signal before birth


Feb 2, 2009 ... 1999; Lea et al. 2000), although ..... [PubMed]; Magarinos MP, Sanchez-Margalet V, Kotler M, Calvo JC, Varone CL. Leptin promotes cell ...

An Analysis Study of Improving Brand Awareness and Its Impact on ...


Work conducted by (Farris et al.,2010).depicts that the purchase decisions made by ..... According to (Kotler et al.,1999).there are five phases of consumers ..... Jiang, P (2004) “the role of brand name in customization decision: a search vs. experience perspective” Journal of ... Pitta, Dennis A. & Lea PrevelKatsanis. ( 1995) ...

PSA Bibliography - Cause Related Marketing - PSA Research Center


Kotler, Philip and Armstrong, Principles of Social Marketing. Kotler, Philip and Eduardo ... Entertainment-Education : A Communication Strategy for Social Change (Lea's Communication Series). Lawrence Erlbaum ... Societal Marketing Companies vs Non-societal Marketing Companies. ... Frederiksen, Lee, W. et al. ( 1984).

Full Text - Journal of Organic Systems


2002; Storstad and Bjørkhaug, 2003; Lea and Worsley, 2005) with the majority of research ... willingness to spend more on organic food (Jolly et al., 1989; Goldman and Clancy, 1991). ..... behaviour, such as the decision process model of buyer behaviour (Kotler et al., 2012). .... Henryks, J., Cooksey, R., & Wright, V. 2014.

Full Paper - .pdf - Lancaster University


Dirckinck-Holmfeld L, Hodgson V, Jones C, de Laat M ... the concept of personal branding (Peters 1997, Lair et al 2005), and what Scott describes as the “cultural ... multiple practices (Barton, Hamilton and Ivanič 2000; Lillis 2003; Lea and Street 2009), and writing both ..... Rein, I., Kotler, P., Hamlin, M. and Stoller, M. ( 2005).

Coexistence of three sympatric cormorants (Phalacrocorax spp ...


May 18, 2016 ... ... of bouts was taken into account in the analysis following the method of Lea et al. [35]. To test ..... Ziv Y,; Abramsky Z,; Kotler BP,; Subach A ... Goss-Custard JD,; Caldow RWG,; Clarke RT,; Durell SEA le V dit,; Sutherland WJ.

Interviewing the Embodiment of Political Evil - Inter-Disciplinary.Net


sector by McColl et al (2011) concluded that visual merchandising (VM) was a central feature of ... process (Martineau 1958; Kunkel and Berry 1968; Kotler 1973; Donovan and. Rosstier 1982; Mills and Paul 1988; Bitner 1992; Lea- Greenwood 1998; ...... Walsh, V (1992) 'Winning By Design, Technology, Product design and.

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The Quintessence of Strategic Management - What You Really ...


Authors: Kotler, Philip, Berger, Roland, Bickhoff, Nils. Written by leading experts in strategic ... Kotler, Philip (et al.) Pages 1-3. Preview Buy Chapter $29.95.

Two-Dimensional echocardiographic determination of left atrial ...


All 18 patients with moderately severe (Group IV) and severe (Group V) mitral regurgitation had a left ... Gehl LG, Mintz GS, Kotler MN, Segal BL; Left atrial volume overload in mitral regurgitation. ... Cardiac Catheterization and Angiography 1980 Lea & Febiger Philadelphia:310-315. ..... Ren J, Kotler MN, Depace NL, et al.

Estimating the Effects of September 11th and Other ... - NYU Steinhardt


Elizabeth T. Gershoff, Angelica Ware, and Jennifer A. Kotler. Columbia ... lea et al ., 2002; Schlenger et al., 2002; Silver, Holman,. Mclntosh ... city (9% vs. 13% ...