Editorial Reviews. From the Back Cover. PRINCIPLES OF MARKETING. Fourth
Edition. Frances Brassington and Stephen Pettitt. Principles of Marketing is the ...
Autoren: Kotler, Philip, Dingena, Marian, Pfoertsch, Waldemar ... Kotler/Dingena/
Pfoertsch's “Transformational Sales” provides hands-on insights and tools
needed for companies who truly want to ... Kotler, Philip (et al.) ... Morabito, V. (
Apr 19, 2014 ... Moreover, the purchases of 458 Iason Papafotikas et al. ... social factors and
family (Engel et al., 1978; Kotler et al., 2008; Magnisalis, 1997; MartÃnez ... The
choice of a consumer is further affected by psychological factors (Lea et al., 1995;
Nicholson et al., 2002), such as ..... Mittal, V., Kamakura, W.A., 2001.
Feb 2, 2009 ... 1999; Lea et al. 2000), although ..... [PubMed]; Magarinos MP, Sanchez-Margalet
V, Kotler M, Calvo JC, Varone CL. Leptin promotes cell ...
Work conducted by (Farris et al.,2010).depicts that the purchase decisions made
by ..... According to (Kotler et al.,1999).there are five phases of consumers .....
Jiang, P (2004) “the role of brand name in customization decision: a search vs.
experience perspective” Journal of ... Pitta, Dennis A. & Lea PrevelKatsanis. (
Kotler, Philip and Armstrong, Principles of Social Marketing. Kotler, Philip and
Eduardo ... Entertainment-Education : A Communication Strategy for Social
Change (Lea's Communication Series). Lawrence Erlbaum ... Societal Marketing
Companies vs Non-societal Marketing Companies. ... Frederiksen, Lee, W. et al. (
2002; Storstad and Bjørkhaug, 2003; Lea and Worsley, 2005) with the majority of
research ... willingness to spend more on organic food (Jolly et al., 1989;
Goldman and Clancy, 1991). ..... behaviour, such as the decision process model
of buyer behaviour (Kotler et al., 2012). .... Henryks, J., Cooksey, R., & Wright, V.
Dirckinck-Holmfeld L, Hodgson V, Jones C, de Laat M ... the concept of personal
branding (Peters 1997, Lair et al 2005), and what Scott describes as the “cultural
... multiple practices (Barton, Hamilton and Ivanič 2000; Lillis 2003; Lea and
Street 2009), and writing both ..... Rein, I., Kotler, P., Hamlin, M. and Stoller, M. (
May 18, 2016 ... ... of bouts was taken into account in the analysis following the method of Lea et
al. . To test ..... Ziv Y,; Abramsky Z,; Kotler BP,; Subach A ... Goss-Custard JD,;
Caldow RWG,; Clarke RT,; Durell SEA le V dit,; Sutherland WJ.
sector by McColl et al (2011) concluded that visual merchandising (VM) was a
central feature of ... process (Martineau 1958; Kunkel and Berry 1968; Kotler
1973; Donovan and. Rosstier 1982; Mills and Paul 1988; Bitner 1992; Lea-
Greenwood 1998; ...... Walsh, V (1992) 'Winning By Design, Technology, Product