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en.wikipedia.org/wiki/Market_development

Market development is a growth strategy that identifies and develops new market segments for current products. A market development strategy targets ...

www.businessdictionary.com/definition/market-development.html

Definition of market development: The expansion of the total market for a product or company by (1) entering new segments of the market, (2) converting ...

economictimes.indiatimes.com/definition/market-development

Definition: Market development is a strategic step taken by a company to develop the existing market rather than looking for a new market. The company looks ...

www.theproduct.com/marketing/market_development.htm

A company follows a market development strategy for a current brand when it expands the potential market through new users or new uses. New users can be  ...

onstrategyhq.com/resources/how-to-choose-a-market-development-strategy

Assuming you're happy with your current offering, extending your strategy into new markets is a logical next step. This is aptly called a market development ...

study.com/academy/lesson/market-development-examples-definition-process.html

Aug 25, 2015 ... If you are not growing in business, you are often dying. In this lesson, you'll learn about market development, including what it is and how it...

edwardlowe.org/how-to-expand-your-business-through-new-market-development-3

Planning and implementing a growth strategy to develop new markets and expand your business before your current market flattens out will not only help your ...

www.marsdd.com/mars-library/the-mdsc-market-development-strategy-checklist-providing-strategic-direction-for-startups-go-to-market-programs

Dec 6, 2013 ... The market development strategy is a declaration of intent that provides the strategic direction for a startup's go-to-market programs (that is, ...

www.free-management-ebooks.com/faqst/ansoff-03.htm

This FREE eBook explains how to implement a market development strategy using the Ansoff Matrix - download it now for your PC, laptop, tablet, Kindle or ...

smallbusiness.chron.com/market-development-vs-market-penetration-66561.html

Market development and market penetration were two of four distinct company growth strategies identified by Igor Ansoff in a 1957 "Harvard Business Review" ...