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Marketing mix is a marketing technique that focuses on the four different choices that a business looks at when determining its plan to market products to consumers. The four choic...

Marketing Mix
Usually referring to E. Jerome McCarthy's 4 P classification for developing an effective marketing strategy, which encompasses: product, price, placement (distribution) and promotion. When it's a consumer-centric marketing mix, it has been... More »

Marketing mix


The term "marketing-mix" was first coined by Neil Borden, the president of the American Marketing Association in 1953. It is still used today to make important ...

The Marketing Mix and the 4Ps of Marketing - from MindTools.com


Learn how to use the marketing mix (often called the 4Ps of Marketing) to get the right combination of place, price, product, and promotion in your business.

The price is not only relative to your brand, but it is also relative to the competition. How will you communicate? For food entrepreneurs on a budget this usually entails social media, email marketing, food product demos, in-store price promotions and point of sale s... More »
By Domenick Celentano, About.com Guide

Marketing Mix - NetMBA


The Marketing Mix, also known as the 4 P's of Marketing, is the combination of product, price, place (distribution), and promotion.

What is a Marketing Mix? definition and meaning


Definition: A planned mix of the controllable elements of a product's marketing plan commonly termed as 4Ps:...Click to read more about marketing mix.

The Marketing Mix - QuickMBA


The marketing mix decisions of product, price, distribution, and promotion (the 4p's of marketing)...

Understanding the Marketing Mix Concept - 4Ps


Aug 5, 2014 ... The marketing mix is most commonly executed through the 4 P's of marketing: Price, Product, Promotion and Place. We show you everything ...

Marketing Mix - The Economic Times


Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical ...

Popular Q&A
Q: What Is Service Marketing Mix?
A: The Four Ps. In his seminal book, "Basic Marketing: A Managerial Approach," E. Jerome McCarthy introduced the four Ps classification system that is the cornerst... Read More »
Source: www.ehow.com
Q: What Is a Retail Marketing Mix?
A: Product. Your product marketing decisions will vary based on the type of retail outlet you run and your target audience. The factors that affect the perception ... Read More »
Source: www.ehow.com
Q: What is the marketing mix?
A: The market mix is often referred to as the 4 Ps or the 7 Ps, which are in order: Product. Price. Place. Promotion. People. Process. Physical Evidence. The term ... Read More »
Source: wiki.answers.com
Q: What is Marketing Mix?
A: DEWISE JEHOSHAPHAT ANING. the marketing mix as frist introduced by neil Borden. it simply refers to the usage of the various mechanism by management in other to... Read More »
Source: wiki.answers.com
Q: What is trade marketing mix?
A: Elements of the marketing mix that relate to building demand at the middleman (wholesaler, retailer, distributor) level. For example, a marketer might offer spe... Read More »
Source: www.answers.com