Psychographics is the study of personality, values, opinions, attitudes, interests,
and lifestyles. ... Psychographic profiles are used in market segmentation as well
as in advertising. Some categor...
Dec 26, 2013 ... Psychographics are just as important as demographics, but are you ... We share
how to use psychographics to become more effective with your ...
Psychographic segmentation divides the market into groups based on social
class, lifestyle and personality characteristics. It is based on the assumption that
May 15, 2012 ... Psychographics give you a much deeper look into the market you're ... But with
solid reader profiles in place customers, you'll be surprised at ...
Feb 6, 2013 ... profile. Psychographic consumer profiling is believed to help businesses target
their niche markets and sell their products to people who they ...
As you prepare to do market research for your small business or startup, it's
important to understand two key terms: demographics and psychographics.
A psychographic profile of both might indicate that one man is a thrill-seeking,
weekend skydiver, while the other is a conservative, amateur bird-watcher.
Sep 1, 2015 ... Visit California's Deep Dive Into Consumer Target Audience Demographics and
Psychographic Profiles. Author: Guest Greg Oates.
Psychographic Profiles. Psychographic profiling attempts to segment the market
based on traits such as personality and lifestyle. Marketers may use these traits ...
May 10, 2016 ... The "psychographic profile" is a "psychological profile" (of a Magic: The
Gathering player) that explores why players enjoy the game.