Psychographics is the study of personality, values, opinions, attitudes, interests,
and lifestyles. ... Psychographic profiles are used in market segmentation as well
as in advertising. Some categor...
Psychographic segmentation divides the market into groups based on not-so-
visible characteristics, such as personality traits, lifestyles, attitudes, expectations
Dec 23, 2011 ... Psychographic segmentation is one which uses peoples lifestyle, their activities,
interests as well as opinions to define a market segment.
Psychographic segmentation divides the market into groups based on social
class, lifestyle and personality characteristics. It is based on the assumption that
Dec 20, 2012 ... Lisa Vitale on Benefits of Psychographic Segmentation. While there are many
ways to segment your target audience, B2C marketers are ...
An introduction to market segmentation in consumer and industrial markets. ...
Geographic; Demographic; Psychographic; Behavioralistic. Geographic ...
Psychographic segmentation is a method of defining groups of consumers
according to ... NetMBA explains that such divisions into market segments are the
Psychographic. (social class). OR. Geographic. Segmenting by social class
makes sense for this product category, as cars are often a reflection of a
Dec 15, 2014 ... Psychographic Segmentation & Target Audience in Online Marketing Merriam
Webster: “market research or statistics classifying population ...
Mar 25, 2014 ... In today's edition of “Back to Marketing Basics” we'll talk about segmentation and
target marketing. First a little background:.