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Psychographic

en.wikipedia.org/wiki/Psychographic

Psychographics is the study of personality, values, opinions, attitudes, ... Psychographic profiles are used in market segmentation as well as in advertising .

Psychographic Segmentation in Marketing: Definition & Examples ...

study.com/academy/lesson/psychographic-segmentation-in-marketing-definition-examples-quiz.html

Purchases often relate to lifestyles and interests. In this lesson, you'll learn about psychographic segmentation in marketing and be provided some examples.

8 Psychographic Segmentation - Examstutor.com

www.examstutor.com/business/resources/studyroom/marketing/market_analysis/8_psychographic_segmentation.php

Psychographic segmentation divides the market into groups based on social class, lifestyle and personality characteristics. It is based on the assumption that the ...

psychographic segmentation | AllBusiness.com

www.allbusiness.com/barrons_dictionary/dictionary-psychographic-segmentation-4963782-1.html

market segmentation strategy whereby the intended audience for a given product is divided according to social class, lifestyle, or personality characteristics.

marketing.about.com/b/2003/11/24/market-segmentation-for-the-small-business-2.htm
Market segmentation can increase marketing opportunities when customer groups with varying needs and wants are recognized. Developing and finding your market segments can be expensive, but there are alternative ways that a small business can define their segments regar... More »
By Laura Lake, About.com Guide

Psychographic Segmentation - Marketing91.com

www.marketing91.com/psychographic-segmentation/

Dec 23, 2011 ... Psychographic segmentation is one which uses peoples lifestyle, their activities, interests as well as opinions to define a market segment.

Market Segmentation | tutor2u

beta.tutor2u.net/business/reference/market-segmentation

Feb 2, 2015 ... Market segmentation splits up a market into different types (segments) to enable a business to better target its products to the relevant ...

PRIZM > Market Segmentation, Market Segmentation Research ...

www.claritas.com/MyBestSegments/Default.jsp

PRIZM. Market Segmentation Research. Market Segmentation Research Tools. Market Segment Research. Market Segments, Consumer Market Segments, and  ...

Notes on Behavioral and Psychographic Segmentation

www.yourarticlelibrary.com/marketing/segmenting-consumer-markets-notes-on-behavioral-and-psychographic-segmentation/13395/

Segmenting consumer markets: notes on behavioral and psychographic segmentation! A company can segment a market in many ways. Segmentation ...

Examples of Market Segmentation | Chron.com

smallbusiness.chron.com/examples-market-segmentation-14403.html

Market segmentation is an integral part of a company's marketing strategy. ... Psychographics or lifestyle segmentation has become increasingly common as ...

Popular Q&A
Q: On what considerations is psychographic market segmentation based...
A: Psychographic segmentation is based on traits, attitudes, interests, or lifestyles of potential customer groups. Read More »
Source: wiki.answers.com
Q: The three psychographic dimensions most commonly used in market s...
A: "Marketers sometimes uses psychographic variables, such as personality characteristics, motives, and lifestyles, to segment markets.Pride & Ferrell: Foundations... Read More »
Source: wiki.answers.com
Q: What is psychographic segmentation?
A: market segmentation strategy whereby the intended audience for a given product is divided according to social class, lifestyle, or personality characteristics. ... Read More »
Source: www.answers.com
Q: What Is Psychographic Data & Marketing?
A: Psychographic data is not demographic data. Demographic data includes information like sex, race and income. Psychographic analysis encompasses harder to define... Read More »
Source: www.ehow.com
Q: What is psychographic segmentation?
A: Psychographic segmentation pertains to dividing people into various groups ac... Read More »
Source: www.chacha.com