Psychographics is the study of personality, values, opinions, attitudes, ...
Psychographic profiles are used in market segmentation as well as in advertising
Purchases often relate to lifestyles and interests. In this lesson, you'll learn about
psychographic segmentation in marketing and be provided some examples.
Psychographic segmentation divides the market into groups based on social
class, lifestyle and personality characteristics. It is based on the assumption that
market segmentation strategy whereby the intended audience for a given product
is divided according to social class, lifestyle, or personality characteristics.
can increase marketing
opportunities when customer groups with varying needs and wants are recognized. Developing and finding your market segments
can be expensive, but there are alternative ways that a small business can define their segments
regar... More »
Dec 23, 2011 ... Psychographic segmentation is one which uses peoples lifestyle, their activities,
interests as well as opinions to define a market segment.
Feb 2, 2015 ... Market segmentation splits up a market into different types (segments) to enable
a business to better target its products to the relevant ...
PRIZM. Market Segmentation Research. Market Segmentation Research Tools.
Market Segment Research. Market Segments, Consumer Market Segments, and
Segmenting consumer markets: notes on behavioral and psychographic
segmentation! A company can segment a market in many ways. Segmentation ...
Market segmentation is an integral part of a company's marketing strategy. ...
Psychographics or lifestyle segmentation has become increasingly common as ...