Psychographics is the study of personality, values, opinions, attitudes, ...
Psychographic profiles are used in market segmentation as well as in advertising
Psychographic segmentation divides the market into groups based on social
class, lifestyle and personality characteristics. It is based on the assumption that
Purchases often relate to lifestyles and interests. In this lesson, you'll learn about
psychographic segmentation in marketing and be provided some examples.
Dec 23, 2011 ... Psychographic segmentation is one which uses peoples lifestyle, their activities,
interests as well as opinions to define a market segment.
Definition of Psychographics More »
Dec 26, 2013 ... Getting the psychographic data is important, but really applying it to your
marketing is how you make it effective. How would you do this?
Dictionary of Marketing Terms for: psychographic segmentation ... market
segmentation strategy whereby the intended audience for a given product is
An introduction to market segmentation in consumer and industrial markets. ...
Geographic; Demographic; Psychographic; Behavioralistic. Geographic ...
Segmenting consumer markets: notes on behavioral and psychographic
segmentation! A company can segment a market in many ways. Segmentation ...
Market Segments, Consumer Market Segments, and Customer ... Claritas Prizm
NE Analytical Market Segmentation Research Helps Target Specific Consumer ...