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Psychographics is the study of personality, values, opinions, attitudes, ... Psychographic profiles are used in market segmentation as well as in advertising .

8 Psychographic Segmentation - Examstutor.com


Psychographic segmentation divides the market into groups based on social class, lifestyle and personality characteristics. It is based on the assumption that the ...

Psychographic Segmentation in Marketing: Definition & Examples ...


Purchases often relate to lifestyles and interests. In this lesson, you'll learn about psychographic segmentation in marketing and be provided some examples.

Psychographic Segmentation - Marketing91.com


Dec 23, 2011 ... Psychographic segmentation is one which uses peoples lifestyle, their activities, interests as well as opinions to define a market segment.

Definition of Psychographics More »
By Laura Lake, About.com Guide

How to Use Psychographics in Your Marketing: A Beginner's Guide


Dec 26, 2013 ... Getting the psychographic data is important, but really applying it to your marketing is how you make it effective. How would you do this?

psychographic segmentation | AllBusiness.com


Dictionary of Marketing Terms for: psychographic segmentation ... market segmentation strategy whereby the intended audience for a given product is divided ...

Market Segmentation - NetMBA


An introduction to market segmentation in consumer and industrial markets. ... Geographic; Demographic; Psychographic; Behavioralistic. Geographic ...

Segmenting Consumer Markets: Notes on Behavioral and ...


Segmenting consumer markets: notes on behavioral and psychographic segmentation! A company can segment a market in many ways. Segmentation ...

PRIZM > Market Segmentation, Market Segmentation Research ...


Market Segments, Consumer Market Segments, and Customer ... Claritas Prizm NE Analytical Market Segmentation Research Helps Target Specific Consumer ...

Popular Q&A
Q: On what considerations is psychographic market segmentation based...
A: Psychographic segmentation is based on traits, attitudes, interests, or lifestyles of potential customer groups. Read More »
Source: wiki.answers.com
Q: Using Psychographic Segmentation to Effectively Market to a Small...
A: Yesterday morning, as I sat on my porch sipping a fresh cup of coffee, I watched the world drive by my little slice of Nirvana. While most in my position would ... Read More »
Source: ezinearticles.com
Q: The three psychographic dimensions most commonly used in market s...
A: "Marketers sometimes uses psychographic variables, such as personality characteristics, motives, and lifestyles, to segment markets.Pride & Ferrell: Foundations... Read More »
Source: wiki.answers.com
Q: What is psychographic segmentation?
A: market segmentation strategy whereby the intended audience for a given product is divided according to social class, lifestyle, or personality characteristics. ... Read More »
Source: www.answers.com
Q: What Is Psychographic Data & Marketing?
A: Psychographic data is not demographic data. Demographic data includes information like sex, race and income. Psychographic analysis encompasses harder to define... Read More »
Source: www.ehow.com