Psychographics is the study of personality, values, opinions, attitudes, interests,
and lifestyles. ... Psychographic profiles are used in market segmentation as well
as in advertising. Some categor...
Psychographic segmentation divides the market into groups based on social
class, lifestyle and personality characteristics. It is based on the assumption that
Dec 23, 2011 ... Psychographic segmentation is one which uses peoples lifestyle, their activities,
interests as well as opinions to define a market segment.
Psychographic segmentation divides the market into groups based on not-so-
visible characteristics, such as personality traits, lifestyles, attitudes, expectations
An introduction to market segmentation in consumer and industrial markets. ...
Geographic; Demographic; Psychographic; Behavioralistic. Geographic ...
Segmenting consumer markets: notes on behavioral and psychographic
segmentation! A company can segment a market in many ways. Segmentation ...
Barrons Dictionary | Definition for: psychographic segmentation. ... Dictionary of
Marketing Terms for: psychographic segmentation. psychographic segmentation.
Psychographic. (social class). OR. Geographic. Segmenting by social class
makes sense for this product category, as cars are often a reflection of a
Market segmentation splits up a market into different types (segments) to enable
a business to better target its products to the relevant customers.
Mar 25, 2014 ... In today's edition of “Back to Marketing Basics” we'll talk about segmentation and
target marketing. First a little background:.