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en.wikipedia.org/wiki/Set-top_box

A set-top box (STB) or set-top unit (STU) is an information appliance device that generally contains a TV-tuner input and displays output to a television set and an external source of signal, turning the source signal into content in a form that can then be displayed on the television screen or other display device. ... be analog cypher cable-ready, with the standard converter built-in for selling ...

adexchanger.com/tv-2/set-top-box-data-changing-tv-buying

Jul 20, 2016 ... These entities then aggregate and sell that data to TV networks and agencies. ... For digital advertising natives, these gaps in set-top box data can be ... Because set-top box companies don't have comprehensive data sets like ...

boingboing.net/2016/06/16/your-cable-operator-is-spying.html

Jun 16, 2016 ... Your cable operator is spying on you and selling the data from your set-top box ... As the fight over the FCC's Unlock the Box plan heats up, the cable and ... can also pair the Cablevision data with their own or third-party data.".

0ptimus.com/blog/5-things-you-need-to-know-about-set-top-box-data-and-tv-ad-targeting

Here is what using TV Set-Top Box (STB) data actually looks like: ... and cable companies such as Comcast have announced they will sell data at some point in  ...

www.broadcastingcable.com/blog/currency/analyst-measures-flaws-set-top-box-based-data/136815

Jan 7, 2015 ... But Nielsen can," Juenger says in a new report. ... At this point, not all cable operators provide set-top-box data to research companies like ...

www.wsj.com/articles/nielsen-to-include-set-top-box-data-in-ratings-for-first-time-1459764001

Apr 4, 2016 ... The deal is Nielsen's first for a pay-TV provider's set-top box data with the intent of using it in ratings. ... households are actually viewing, which will enhance Nielsen's data ... are used as the currency upon which ads are bought and sold. ... because comScore doesn't have access to all pay-TV providers.

fortune.com/2016/04/04/nielsen-dish

Nielsen Ups its Game With Access to Dish Set-Top Box Data. Mathew Ingram. Apr 04, 2016. While TV companies are racing to adapt to upheaval in the television market, others ... viewing data from millions of Dish set-top box users so that it can be ... to convince its clients—which buy and sell billions of dollars worth of TV ...

www.techdirt.com/articles/20160128/09440833451/cable-industry-is-absolutely-terrified-set-top-box-competition.shtml

Data shows that 99% of consumers pay something on average to $230 a year in ... Cable operators can still provide the traditional set top box (and .... I am actually cutting the cord tomorrow afternoon, had to sell my wife and ...

adage.com/article/digital/competition-set-top-box-wins-loses/302753

Feb 19, 2016 ... New rules coming from the FCC on TV set-top boxes will create winners and ... Tech companies including Amazon, Apple and Alphabet's Google all sell ... extra fees on Internet customers who use excessive amounts of data.

consumerist.com/2016/03/11/analyst-if-cable-companies-lose-set-top-box-money-theyll-just-charge-more-for-tv

Mar 11, 2016 ... But one analyst says that if cable companies lose money from competing devices , ... “This would be valuable data that Cable can monetize.”.