Web Results

31 Video Marketing Statistics to Inform Your Strategy [Infographic]

blog.hubspot.com/marketing/video-marketing-statistics

Jun 14, 2016 ... Did you know, for example, that including video on a landing page can ... Or that 92% of mobile video consumers share videos with others?

Video Advertising Industry Research Studies | YuMe

www.yume.com/insights/video-advertising-research

The study sampled nearly 10,000 consumers across PC, smartphone and tablet ... to watching advertising in return for free content, but the ads must be relevant, ... where branding impact happens), advertisers will be able to optimize for the ...

When People Pay Attention to Video Ads and Why

hbr.org/2015/10/when-people-pay-attention-to-video-ads-and-why

Oct 14, 2015 ... It's advertising, more precisely the cost of commanding consumer attention, ... people who watch TV with a computer in their lap — tend to pay less attention. ... outperformed ads that did not elicit a strong a reaction in my study ...

Video Viewing on Digital Now Matches Time Spent Watching TV, but ...

www.millwardbrown.com/global-navigation/news/press-releases/full-release/2015/10/14/video-viewing-on-digital-now-matches-time-spent-watching-tv-but-low-digital-ad-receptivity-brings-targeting-and-creative-challenges

Oct 14, 2015 ... AdReaction: Video Creative in a Digital World Examines Video Use By ... on TV as they do on digital platforms, yet remain less receptive to digital ads, ... The study, released today, analyzes multiscreen use and behavior among ... view video, when consumers are open to advertising and which creative ...

Study Finds Global Consumers Watch As Much Video As TV, But ...

www.tubefilter.com/2015/10/14/millard-brown-equal-online-video-tv-viewing-ad-response/

Oct 14, 2015 ... Study Finds Global Consumers Watch As Much Online Video As TV, But They Still Dislike Ads. Millard-Brown-Online-Video-TV-Viewing-Ads-Study ... Learn more about us and what we do here. SYNDICATION PARTNERS: ...

Mobile Video Usage and Advertising Statistics - App Industry Insights

www.businessofapps.com/video-gone-mobile-consumption-and-marketing-statistics/

Jan 4, 2016 ... There's little doubt that consumer consumption of videos is shifting towards ... According to a study from IAB last year, video is on the rise with 35% of ... 82% of its users now watch videos and 90% do so on mobile devices.

Global Trust in Advertising - Nielsen

www.nielsen.com/content/dam/nielsenglobal/apac/docs/reports/2015/nielsen-global-trust-in-advertising-report-september-2015.pdf

with consumers. We watch videos on phones, stream music on laptops and read newspapers on tablets—sometimes all at once. Needing to reach, resonate ...

Study: Viewers Engage More With TV Ads Than Video Ads 04/30/2015

www.mediapost.com/publications/article/248716/study-viewers-engage-more-with-tv-ads-than-video.html

Apr 30, 2015 ... Innerscope says the study was a “client commissioned” survey; it did not disclose the client. ... In addition, the survey says consumers have “higher visual ... immediately skip or ignore a video ad on Facebook before watching it ...

Why Online Video Is a Must-Have for Your Mobile Marketing ...

www.thinkwithgoogle.com/articles/online-video-mobile-marketing-strategy.html

How can brands use video advertising and content to improve their mobile marketing? ... We surveyed U.S. consumers who watch videos on various devices and the ... than ask a store employee for help, according to our mobile in- store research study. ... Video Micro-Moments: What Do They Mean for Your Video Strategy?

How Demographics and Storytelling Style Affect Video Ad ...

www.thinkwithgoogle.com/articles/how-demographics-storytelling-style-affect-video-ad-effectiveness.html

Jan 25, 2016 ... Do brands need different types of ads to reach people of different ages? ... In an age of infinite media choices, what types of ads will make consumers want to tune in? ... the brand (brand awareness and ad recall) via a Brand Lift study. .... the other two videos, despite watching "The Glam" at a higher rate.

More Info

How Often Are US Consumers Watching Video on Their - eMarketer

www.emarketer.com

Apr 7, 2016 ... According to a separate study, average daily time spent watching digital ... eMarketer estimates that executives will increase mobile video ad ...

Just The Stats: The Science of Video Engagement - Single Grain

www.singlegrain.com

May 6, 2014 ... Free Bonus Download: Getting Started With YouTube Ads – A Checklist ... Diode Digital also discovered that 60% of viewers will watch video ...

Video Advertising: Getting it Right - Millward Brown

www.millwardbrown.com

AdReaction Video helps marketers understand how to do this. There's nothing new about the phrase "the right time, the right consumer, the right place". ... Millward Brown's Brand Lift Insights and CrossMedia studies show that people ... receptivity to video advertising, while binge watching shows a decrease in recepti...