Web Results

Study Finds Global Consumers Watch As Much Video As TV, But ...

www.tubefilter.com/2015/10/14/millard-brown-equal-online-video-tv-viewing-ad-response/

Oct 14, 2015 ... Study Finds Global Consumers Watch As Much Online Video As TV, But They Still Dislike Ads. Millard-Brown-Online-Video-TV-Viewing-Ads-Study ... Learn more about us and what we do here. SYNDICATION PARTNERS: ...

How Often Are US Consumers Watching Video on Their - eMarketer

www.emarketer.com/Article/How-Often-US-Consumers-Watching-Video-on-Their-Smartphones/1013802

Apr 7, 2016 ... According to a separate study, average daily time spent watching digital ... eMarketer estimates that executives will increase mobile video ad ...

Mobile Video Usage and Advertising Statistics - App Industry Insights

www.businessofapps.com/video-gone-mobile-consumption-and-marketing-statistics/

Jan 4, 2016 ... There's little doubt that consumer consumption of videos is shifting towards ... According to a study from IAB last year, video is on the rise with 35% of ... 82% of its users now watch videos and 90% do so on mobile devices.

Research Study Shows TV Viewers Really Do Watch Commercials

www.nielsen.com/us/en/insights/news/2010/research-study-shows-tv-viewers-really-do-watch-commercials.html

May 11, 2010 ... The Video Consumer Mapping (VCM) study sponsored by the Council for Research Excellence (CRE) also found that the frequency of ...

Millward Brown Study Reveals What Viewers Like (And Hate) In ...

adexchanger.com/digital-tv/millward-brown-study-reveals-what-viewers-like-and-hate-in-digital-video-ads/

Oct 14, 2015 ... People have 50% negativity toward smartphone video ads, according ... between the types of digital video ads that users loved and hated to watch. ... need to embrace the formats that consumers like most, McGoldrick advised. ... formats, advertisers need to do a better job engaging users in digital formats.

Video Viewing on Digital Now Matches Time Spent Watching TV, but ...

www.millwardbrown.com/global-navigation/news/press-releases/full-release/2015/10/14/video-viewing-on-digital-now-matches-time-spent-watching-tv-but-low-digital-ad-receptivity-brings-targeting-and-creative-challenges

Oct 14, 2015 ... AdReaction: Video Creative in a Digital World Examines Video Use By ... on TV as they do on digital platforms, yet remain less receptive to digital ads, ... The study, released today, analyzes multiscreen use and behavior among ... view video, when consumers are open to advertising and which creative ...

TV and Media 2015 - Ericsson

www.ericsson.com/res/docs/2015/consumerlab/ericsson-consumerlab-tv-media-2015.pdf

MEDIA 2015. The empowered TV and media consumer's influence ... of the consumer. Ericsson ConsumerLab has 20 years' experience of studying ... connection at home, and watch TV/video at least once a week. ... high costs and advertising cause 50 percent to believe they will ... of millennials (those aged 16– 34) do so.

Study: 56% Of Viewers Skip Online Video Ads & 46% Say Any Ad ...

marketingland.com/study-56-viewers-skip-online-video-ads-46-think-ad-15-seconds-long-88299

Jun 20, 2014 ... After surveying viewer engagement with online video and video ads, data provider Adroit Digital ... The study surveyed 2,000 random consumers, age 18 and older, who claimed to own a ... Do You Skip Online Video Ads? ... Twenty- eight percent of participants claimed they watch 15 or more hours of video ...

Study: Viewers Engage More With TV Ads Than Video Ads 04/30/2015

www.mediapost.com/publications/article/248716/study-viewers-engage-more-with-tv-ads-than-video.html

Apr 30, 2015 ... Innerscope says the study was a “client commissioned” survey; it did not disclose the client. ... In addition, the survey says consumers have “higher visual ... immediately skip or ignore a video ad on Facebook before watching it ...

When People Pay Attention to Video Ads and Why

hbr.org/2015/10/when-people-pay-attention-to-video-ads-and-why

Oct 14, 2015 ... It's advertising, more precisely the cost of commanding consumer attention, ... people who watch TV with a computer in their lap — tend to pay less attention. ... outperformed ads that did not elicit a strong a reaction in my study ...

More Info

Traditional TV Viewing: What A Difference 5 Years Makes

www.marketingcharts.com

Jul 5, 2016 ... Does this latest study [download page], covering Q1 2016, have anything ... Influence on Consumers report, provides insights as to how TV ads rank .... content time watching streaming video as opposed to 29% watching live ...

US Adults Spend 5.5 Hours with Video Content Each Day - eMarketer

www.emarketer.com

Apr 16, 2015 ... Time spent watching video on mobile devices will increase from 30 ... to digital video ads, even though consumers are now spending nearly ...

Video Advertising Industry Research Studies | YuMe

www.yume.com

YuMe's Power of Video research highlights consumer survey results focused on ... to watching advertising in return for free content, but the ads must be relevant, ... where branding impact happens), advertisers will be able to optimize for the ...