Oct 14, 2015 ... Study Finds Global Consumers Watch As Much Online Video As TV, But They
Still Dislike Ads. Millard-Brown-Online-Video-TV-Viewing-Ads-Study ... Learn
more about us and what we do here. SYNDICATION PARTNERS: ...
Aug 10, 2015 ... This year alone, we've seen Twitter launch video autoplay in our feeds, Facebook
give advertisers the option to buy video ads, and the rise of ...
Apr 7, 2016 ... According to a separate study, average daily time spent watching digital ...
eMarketer estimates that executives will increase mobile video ad ...
Oct 14, 2015 ... A native, in-feed video ad (top image on the smartphone), ... “For this, one does
need many tools – tools to understand context, to understand ... Beaumier's
comments tally with the high-level findings of the study. ... The top line of the
Millward Brown findings is that consumers are now watching about the ...
with consumers. We watch videos on phones, stream music on laptops and read
newspapers on tablets—sometimes all at once. Needing to reach, resonate ...
Oct 14, 2015 ... When Millward Brown started breaking out video ad formats, they noted a
bifurcation between the types of digital video ads that users loved and hated to
watch. ... In order to resonate with consumers, brands need to embrace the
formats ... advertisers need to do a better job engaging users in digital formats.
MEDIA 2015. The empowered TV and media consumer's influence ... of the
consumer. Ericsson ConsumerLab has 20 years' experience of studying ...
connection at home, and watch TV/video at least once a week. ... high costs and
advertising cause 50 percent to believe they will ... of millennials (those aged 16–
34) do so.
Jul 15, 2014 ... Nearly half found both TV and online video ads “equally annoying” while ... The
study also found that consumers were more willing to watch ...
7 out 10. Millennials are likely to watch a company video when shopping online.
... 79%. of all global consumer Internet traffic will come from video by 2018.
Dec 9, 2015 ... What if you could increase the millennial audience your video ads reach by 42%
? ... watching as much video online as they're watching on television.<sup>1</sup> As time ...
We did a study of 3,000 U.S. campaigns and looked at how total reach of ...
library and continually promoting new content to engage consumers.