Oct 14, 2015 ... Study Finds Global Consumers Watch As Much Online Video As TV, But They
Still Dislike Ads. Millard-Brown-Online-Video-TV-Viewing-Ads-Study ... Learn
more about us and what we do here. SYNDICATION PARTNERS: ...
Oct 14, 2015 ... It's advertising, more precisely the cost of commanding consumer attention, ...
people who watch TV with a computer in their lap — tend to pay less attention. ...
ads that did not elicit a strong a reaction in my study participants, ...
Oct 14, 2015 ... When Millward Brown started breaking out video ad formats, they noted a
bifurcation between the types of digital video ads that users loved and hated to
watch. ... In order to resonate with consumers, brands need to embrace the
formats ... advertisers need to do a better job engaging users in digital formats.
Oct 24, 2013 ... Source: Understanding the Effectiveness of Video Ads: A Measurement Study,
2013. All viewers did not behave similarly. Viewers who ...
Dec 15, 2015 ... One-third of respondents are willing to pay to watch digital videos ... study
revealed that many consumers are not too fond of digital video ads.
The study sampled nearly 10,000 consumers across PC, smartphone and tablet
... to watching advertising in return for free content, but the ads must be relevant,
... where branding impact happens), advertisers will be able to optimize for the ...
MEDIA 2015. The empowered TV and media consumer's influence ... of the
consumer. Ericsson ConsumerLab has 20 years' experience of studying ...
connection at home, and watch TV/video at least once a week. ... high costs and
advertising cause 50 percent to believe they will ... of millennials (those aged 16–
34) do so.
with consumers. We watch videos on phones, stream music on laptops and read
newspapers on tablets—sometimes all at once. Needing to reach, resonate ...
Apr 30, 2015 ... Study: Viewers Engage More With TV Ads Than Video Ads - 04/30/2015. ...
Innerscope says 25% of consumers were more likely to say they would try ... They
certainly watch less linear TV than they used to, but they do watch.
Jun 20, 2014 ... After surveying viewer engagement with online video and video ads, data
provider Adroit Digital ... The study surveyed 2,000 random consumers, age 18
and older, who claimed to own a ... Do You Skip Online Video Ads? ... Twenty-
eight percent of participants claimed they watch 15 or more hours of video ...