Web Results

Study Finds Global Consumers Watch As Much Video As TV, But ...

www.tubefilter.com/2015/10/14/millard-brown-equal-online-video-tv-viewing-ad-response/

Oct 14, 2015 ... Study Finds Global Consumers Watch As Much Online Video As TV, But They Still Dislike Ads. Millard-Brown-Online-Video-TV-Viewing-Ads-Study ... Learn more about us and what we do here. SYNDICATION PARTNERS: ...

When People Pay Attention to Video Ads and Why

hbr.org/2015/10/when-people-pay-attention-to-video-ads-and-why

Oct 14, 2015 ... It's advertising, more precisely the cost of commanding consumer attention, ... people who watch TV with a computer in their lap — tend to pay less attention. ... ads that did not elicit a strong a reaction in my study participants, ...

Millward Brown Study Reveals What Viewers Like (And Hate) In ...

adexchanger.com/digital-tv/millward-brown-study-reveals-what-viewers-like-and-hate-in-digital-video-ads/

Oct 14, 2015 ... When Millward Brown started breaking out video ad formats, they noted a bifurcation between the types of digital video ads that users loved and hated to watch. ... In order to resonate with consumers, brands need to embrace the formats ... advertisers need to do a better job engaging users in digital formats.

Study: Do Consumers Watch Video Ads?

printinthemix.com/Fastfacts/Show/794

Oct 24, 2013 ... Source: Understanding the Effectiveness of Video Ads: A Measurement Study, 2013. All viewers did not behave similarly. Viewers who ...

How Do Viewers in Latin America Feel About Digital Video Ads ...

www.emarketer.com/Article/How-Do-Viewers-Latin-America-Feel-About-Digital-Video-Ads/1013344

Dec 15, 2015 ... One-third of respondents are willing to pay to watch digital videos ... study revealed that many consumers are not too fond of digital video ads.

Video Advertising Industry Research Studies | YuMe

www.yume.com/insights/video-advertising-research

The study sampled nearly 10,000 consumers across PC, smartphone and tablet ... to watching advertising in return for free content, but the ads must be relevant, ... where branding impact happens), advertisers will be able to optimize for the ...

TV and Media 2015 - Ericsson

www.ericsson.com/res/docs/2015/consumerlab/ericsson-consumerlab-tv-media-2015.pdf

MEDIA 2015. The empowered TV and media consumer's influence ... of the consumer. Ericsson ConsumerLab has 20 years' experience of studying ... connection at home, and watch TV/video at least once a week. ... high costs and advertising cause 50 percent to believe they will ... of millennials (those aged 16– 34) do so.

Global Trust in Advertising - Nielsen

www.nielsen.com/content/dam/nielsenglobal/apac/docs/reports/2015/nielsen-global-trust-in-advertising-report-september-2015.pdf

with consumers. We watch videos on phones, stream music on laptops and read newspapers on tablets—sometimes all at once. Needing to reach, resonate ...

Study: Viewers Engage More With TV Ads Than Video Ads 04/30/2015

www.mediapost.com/publications/article/248716/study-viewers-engage-more-with-tv-ads-than-video.html

Apr 30, 2015 ... Study: Viewers Engage More With TV Ads Than Video Ads - 04/30/2015. ... Innerscope says 25% of consumers were more likely to say they would try ... They certainly watch less linear TV than they used to, but they do watch.

Study: 56% Of Viewers Skip Online Video Ads & 46% Say Any Ad ...

marketingland.com/study-56-viewers-skip-online-video-ads-46-think-ad-15-seconds-long-88299

Jun 20, 2014 ... After surveying viewer engagement with online video and video ads, data provider Adroit Digital ... The study surveyed 2,000 random consumers, age 18 and older, who claimed to own a ... Do You Skip Online Video Ads? ... Twenty- eight percent of participants claimed they watch 15 or more hours of video ...

More Info

Consumers don't like video ads targeted using their browsing history ...

venturebeat.com

Oct 14, 2015 ... A native, in-feed video ad (top image on the smartphone), ... “For this, one does need many tools – tools to understand context, to understand ... Beaumier's comments tally with the high-level findings of the study. ... The top line of the Millward Brown findings is that consumers are now watching about the ...

Video Viewing on Digital Now Matches Time Spent Watching TV, but ...

www.millwardbrown.com

Oct 14, 2015 ... AdReaction: Video Creative in a Digital World Examines Video Use By ... on TV as they do on digital platforms, yet remain less receptive to digital ads, ... The study, released today, analyzes multiscreen use and behavior among ... view video, when consumers are open to advertising and which creative ...

Just The Stats: The Science of Video Engagement - Single Grain

www.singlegrain.com

Free Bonus Download: Getting Started With YouTube Ads – A Checklist on Creating ... Diode Digital also discovered that 60% of viewers will watch video before ...