Jun 14, 2016 ... Did you know, for example, that including video on a landing page can ... Or that
92% of mobile video consumers share videos with others?
The study sampled nearly 10,000 consumers across PC, smartphone and tablet
... to watching advertising in return for free content, but the ads must be relevant,
... where branding impact happens), advertisers will be able to optimize for the ...
Oct 14, 2015 ... It's advertising, more precisely the cost of commanding consumer attention, ...
people who watch TV with a computer in their lap — tend to pay less attention. ...
outperformed ads that did not elicit a strong a reaction in my study ...
Oct 14, 2015 ... AdReaction: Video Creative in a Digital World Examines Video Use By ... on TV
as they do on digital platforms, yet remain less receptive to digital ads, ... The
study, released today, analyzes multiscreen use and behavior among ... view
video, when consumers are open to advertising and which creative ...
Oct 14, 2015 ... Study Finds Global Consumers Watch As Much Online Video As TV, But They
Still Dislike Ads. Millard-Brown-Online-Video-TV-Viewing-Ads-Study ... Learn
more about us and what we do here. SYNDICATION PARTNERS: ...
Jan 4, 2016 ... There's little doubt that consumer consumption of videos is shifting towards ...
According to a study from IAB last year, video is on the rise with 35% of ... 82% of
its users now watch videos and 90% do so on mobile devices.
with consumers. We watch videos on phones, stream music on laptops and read
newspapers on tablets—sometimes all at once. Needing to reach, resonate ...
Apr 30, 2015 ... Innerscope says the study was a “client commissioned” survey; it did not disclose
the client. ... In addition, the survey says consumers have “higher visual ...
immediately skip or ignore a video ad on Facebook before watching it ...
How can brands use video advertising and content to improve their mobile
marketing? ... We surveyed U.S. consumers who watch videos on various
devices and the ... than ask a store employee for help, according to our mobile in-
store research study. ... Video Micro-Moments: What Do They Mean for Your
Jan 25, 2016 ... Do brands need different types of ads to reach people of different ages? ... In an
age of infinite media choices, what types of ads will make consumers want to
tune in? ... the brand (brand awareness and ad recall) via a Brand Lift study. ....
the other two videos, despite watching "The Glam" at a higher rate.