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Mobile Video Usage and Advertising Statistics - Business of Apps

www.businessofapps.com/video-gone-mobile-consumption-and-marketing-statistics/

Jan 4, 2016 ... There's little doubt that consumer consumption of videos is shifting towards ... According to a study from IAB last year, video is on the rise with 35% of ... 82% of its users now watch videos and 90% do so on mobile devices.

How Often Are US Consumers Watching Video on Their ... - eMarketer

www.emarketer.com/Article/How-Often-US-Consumers-Watching-Video-on-Their-Smartphones/1013802

Apr 7, 2016 ... According to a separate study, average daily time spent watching digital ... eMarketer estimates that executives will increase mobile video ad ...

US Adults Spend 5.5 Hours with Video Content Each Day - eMarketer

www.emarketer.com/Article/US-Adults-Spend-55-Hours-with-Video-Content-Each-Day/1012362

Apr 16, 2015 ... Time spent watching video on mobile devices will increase from 30 ... to digital video ads, even though consumers are now spending nearly ...

TV and Media 2015 - Ericsson

www.ericsson.com/res/docs/2015/consumerlab/ericsson-consumerlab-tv-media-2015.pdf

MEDIA 2015. The empowered TV and media consumer's influence ... of the consumer. Ericsson ConsumerLab has 20 years' experience of studying ... connection at home, and watch TV/video at least once a week. ... high costs and advertising cause 50 percent to believe they will ... of millennials (those aged 16– 34) do so.

Study Finds Global Consumers Watch As Much Video As TV, But ...

www.tubefilter.com/2015/10/14/millard-brown-equal-online-video-tv-viewing-ad-response/

Oct 14, 2015 ... Study Finds Global Consumers Watch As Much Online Video As TV, But They Still Dislike Ads. Millard-Brown-Online-Video-TV-Viewing-Ads-Study ... Learn more about us and what we do here. SYNDICATION PARTNERS: ...

Video Advertising Industry Research Studies | YuMe

www.yume.com/insights/video-advertising-research

YuMe's Power of Video research highlights consumer survey results focused on ... to watching advertising in return for free content, but the ads must be relevant, ... where branding impact happens), advertisers will be able to optimize for the ...

Research Study Shows TV Viewers Really Do Watch Commercials

www.nielsen.com/us/en/insights/news/2010/research-study-shows-tv-viewers-really-do-watch-commercials.html

May 11, 2010 ... The Video Consumer Mapping (VCM) study sponsored by the Council for Research Excellence (CRE) also found that the frequency of ...

50 Must-Know Stats About Video Marketing 2016 | Corporate - Insivia

www.insivia.com/50-must-know-stats-about-video-marketing-2016/

Jan 12, 2016 ... 75% of executives watch work-related videos on business websites at least once a week. More video ... According to NIELSEN Wire, 36% of online consumers trust video ads. ... By 2016 video ad spending will reach $5.4 Billion by 2016 according to Break Media. Video .... Commerical Property Case Study ...

In Video Advertising, Is Longer Stronger? – Think with Google

www.thinkwithgoogle.com/articles/unskippable-video-advertising-ad-recall-brand-favorability.html

Apr 13, 2016 ... How the length of video ads impacts brand recall, favorability, and VTR. ... willing to watch longer ads: The average length of ads on the YouTube Ads Leaderboard ... Does that mean that on YouTube, longer is stronger? ... how that impacted the brand (ad recall and brand favorability) via a Brand Lift study.

Younger Viewers Watch 2.5 Times More Internet Video Than TV: Study

variety.com/2016/digital/news/millennial-gen-z-youtube-netflix-video-social-tv-study-1201740829/

Mar 29, 2016 ... Consumers aged 13-24 watch 12.1 hours of video per week on YouTube, ... digital celebs and another 24% viewing videos with people they do not know ... ads to support their favorite digital stars, according to the Defy study.