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www.entrepreneur.com/article/277749

Aug 12, 2016 ... Not sure exactly how social media can help you create a powerful brand? ... an effective social media campaign has a positive impact on building a brand, ... by Social Media Examiner, 85 percent of marketers who use social ...

www.forbes.com/sites/work-in-progress/2013/03/12/the-hidden-benefits-of-social-media-marketing-why-your-strategy-may-be-working-better-than-you-think

Mar 12, 2013 ... Most businesses venture into social media expecting to see a big ... following are some reasons why it may be working better than you realize. 1. ... Having a substantial social media audience creates a snowball effect that can ...