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www.forbes.com/sites/christinemoorman/2015/01/18/measuring-the-impact-of-social-media-on-your-business

Jan 18, 2015 ... When The CMO Survey asked marketers how they show the impact of social [...] ... Set specific goals for each social media campaign and then develop metrics ... This insight may seem obvious but there is often a disconnect ...

www.fastcompany.com/3001650/5-marketing-tools-apple-exploits-build-hype

Sep 28, 2012 ... Whether it's launching its latest iPhone or iPad, Apple sure knows how to ... did Apple launch a paid media campaign to keep the momentum going. .... those values, and create digital communities through social media, blogs .... A post shared by Unicorn Snot (@unicornsnot) on May 3, 2017 at 5:24pm PDT.

contently.com/strategist/2015/04/28/content-marketing-showdown-apple-vs-samsung

Apr 28, 2015 ... Apple may win at innovation, but when it comes to marketing, ... For this campaign, Samsung gave its Galaxy S4s smartphone to 12 ... Commercials and apps can come and go, but—at least today—social media platforms are constants; ... That's the gift that keeps on giving, and the most profound impact a ...

www.marketingweek.com/2016/02/19/are-cmos-wise-to-place-so-much-impetus-on-social-media

Feb 19, 2016 ... So what must marketers do to ensure that social media campaigns ... have been able to show the 'quantitative' impact social media has on ... But the cost of not doing social may be the cost of not doing business at all in 2016.

www.fjordnet.com/conversations/the-15-biggest-moments-in-marketing-since-the-launch-of-the-iphone

4 days ago ... In what you may think of as a cop out, I haven't ranked each event (my ... campaign that involves the customer, and the social media impact will ...

www.entrepreneur.com/article/251952

Oct 22, 2015 ... The key to cost-effective marketing that still makes a big impact is to ... Related: 5 Marketing Strategies That Don't Involve Social Media ... is to modern marketing campaigns, resist the urge to overspend on videos. ... Ultimately, the strategies you choose to invest in may be different, and .... iOSAndroidKindle.