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"The flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences" has been called media convergence .
Media has developed into brands that can offer content in a number of forms. Two examples of this are Star Wars and The Matrix. Both are films, but are also books, video games, cartoons, and action figures.

en.wikipedia.org/wiki/Technological_convergence

This article describe science and technology convergence, with illustrations to convergence of emerging ...

www.britannica.com/topic/media-convergence

media convergence: phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.

mconvergence.wordpress.com/about

It is important here to consider the fact that much difficulty and disagreement had arisen in defining the notion of media convergence. Most theorists agree that in ...

www.thecanadianencyclopedia.ca/en/article/media-convergence

Mar 13, 2014 ... Media convergence is a term that can refer to either: 1) the merging of previously distinct media technologies and media forms resulting from ...

dictionary.cambridge.org/us/dictionary/english/media-convergence

media convergence definition, meaning, what is media convergence: the fact that newspapers, television, radio, and the internet are becoming less separate…

blog.distinctstudios.com/?p=429

Dec 5, 2010 ... The term, media convergence came up at the recent InDesign User Group in the context of developing interactive digital media magazines for ...

insights.wired.com/profiles/blogs/the-good-bad-and-ugly-of-media-convergence

Sep 10, 2014 ... For media convergence to hit its stride -- and for consumers and industry players to reap the full benefits -- content delivery must address the ...

www.slideshare.net/Tashieka/media-convergence-4019719

May 8, 2010 ... media convergence. 1. Media Convergence What is media convergence? 2. <ul> <li>..these multiple of media convergenceare leading us ...

www.oxfordbibliographies.com/view/document/obo-9780199756841/obo-9780199756841-0026.xml

Jun 26, 2012 ... Media convergence is the merging (or joining together) of previously distinct media to create entirely new forms of communication expression.