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"The flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences" has been called media convergence .
Media has developed into brands that can offer content in a number of forms. Two examples of this are Star Wars and The Matrix. Both are films, but are also books, video games, cartoons, and action figures.

en.wikipedia.org/wiki/Technological_convergence

This article describe science and technology convergence, with illustrations to convergence of emerging ...

www.britannica.com/topic/media-convergence

Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.

mconvergence.wordpress.com/about

It is important here to consider the fact that much difficulty and disagreement had arisen in defining the notion of media convergence. Most theorists agree that in ...

www.thecanadianencyclopedia.ca/en/article/media-convergence

Mar 13, 2014 ... Media convergence is a term that can refer to either: 1) the merging of previously distinct media technologies and media forms resulting from ...

www.slideshare.net/Tashieka/media-convergence-4019719

May 8, 2010 ... <ul><li>..these multiple of media convergenceare leading us towards <ul><li> Media convergence is the coming togetherof computing, ...

blog.distinctstudios.com/?p=429

Dec 5, 2010 ... The term, media convergence came up at the recent InDesign User Group in the context of developing interactive digital media magazines for ...

dictionary.cambridge.org/us/dictionary/english/media-convergence

media convergence definition, meaning, what is media convergence: the fact that newspapers, television, radio, and the internet are becoming less separate…

rthk9.rthk.hk/mediadigest/20030415_76_74280.html

Apr 15, 2003 ... Media people tend to get very excited about convergence, because it holds so much promise. The melding together of different media, ...

mediawiki.middlebury.edu/wiki/MIDDMedia/Media_convergence

May 21, 2007 ... The theory of Media Convergence posits that new technologies bring together different mediums and consequently redefine the media ...