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"The flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences" has been called media convergence .
Media has developed into brands that can offer content in a number of forms. Two examples of this are Star Wars and The Matrix. Both are films, but are also books, video games, cartoons, and action figures.

Technological convergence - Wikipedia

en.wikipedia.org/wiki/Technological_convergence

Technological convergence is the tendency that as technology changes, different technological system sometimes evolve ...

media convergence | Britannica.com

www.britannica.com/topic/media-convergence

May 17, 2016 ... Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and ...

What is Media Convergence ? | MEDIA CONVERGENCE

mconvergence.wordpress.com/about/

It is important here to consider the fact that much difficulty and disagreement had arisen in defining the notion of media convergence. Most theorists agree that in ...

Media Convergence - The Canadian Encyclopedia

www.thecanadianencyclopedia.ca/en/article/media-convergence/

Mar 13, 2014 ... Media convergence is a term that can refer to either: 1) the merging of previously distinct media technologies and media forms resulting from ...

What are examples of media convergence? | Reference.com

www.reference.com/world-view/examples-media-convergence-ea643c0060281a80

Some examples of media convergence include Encyclopedia Britannica's online subscription service, the Wall Street Journal's overlap with Fox Business News ...

What is Media Convergence? | Distinct Studios

blog.distinctstudios.com/?p=429

Dec 5, 2010 ... The term, media convergence came up at the recent InDesign User Group in the context of developing interactive digital media magazines for ...

Converging Media Home

iml.jou.ufl.edu/projects/Spring03/Mallard/

What is Media Convergence? The term "media convergence" may not be as familiar as it should be. In today's information age, we are all surrounded by ...

media convergence - SlideShare

www.slideshare.net/Tashieka/media-convergence-4019719

May 8, 2010 ... <ul><li>..these multiple of media convergenceare leading us towards <ul><li> Media convergence is the coming togetherof computing, ...

Media Convergence - Communication - Oxford Bibliographies

www.oxfordbibliographies.com/view/document/obo-9780199756841/obo-9780199756841-0026.xml

Jun 26, 2012 ... Media convergence is the merging (or joining together) of previously distinct media to create entirely new forms of communication expression.