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"The flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences" has been called media convergence .
Media has developed into brands that can offer content in a number of forms. Two examples of this are Star Wars and The Matrix. Both are films, but are also books, video games, cartoons, and action figures.

en.wikipedia.org/wiki/Technological_convergence

Technological convergence is the tendency that as technology changes, different technological system sometimes evolve ...

www.britannica.com/topic/media-convergence

May 17, 2016 ... Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and ...

mconvergence.wordpress.com/about

It is important here to consider the fact that much difficulty and disagreement had arisen in defining the notion of media convergence. Most theorists agree that in ...

www.thecanadianencyclopedia.ca/en/article/media-convergence

Mar 13, 2014 ... Media convergence is a term that can refer to either: 1) the merging of previously distinct media technologies and media forms resulting from ...

www.slideshare.net/Tashieka/media-convergence-4019719

May 8, 2010 ... <ul><li>..these multiple of media convergenceare leading us towards <ul><li> Media convergence is the coming togetherof computing, ...

blog.distinctstudios.com/?p=429

Dec 5, 2010 ... The term, media convergence came up at the recent InDesign User Group in the context of developing interactive digital media magazines for ...

www.oxfordbibliographies.com/view/document/obo-9780199756841/obo-9780199756841-0026.xml

Jun 26, 2012 ... Media convergence is the merging (or joining together) of previously distinct media to create entirely new forms of communication expression.

blog.internationalstudent.com/2014/12/digital-media-convergence-and-its-effects-on-communications-strategies

Dec 8, 2014 ... The world of media is changing and evolving. See why you want to consider digital media convergence when choosing your career.

www.targetmarketingmag.com/article/5-things-all-retailers-should-know-about-their-data/all

Feb 25, 2013 ... If you haven't yet heard of or started practicing media convergence, then now is the time. In the hyperconnected world of digital marketing and ...