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The day after Thanksgiving was originally called "Black Friday" because of the massive traffic jams and overcrowded stores that are common on the biggest shopping day of the year.
An alternative theory is that this day was when many merchants went from being 'in the red' (or showing negative profits), to 'in the black' (or showing positive profits).

en.wikipedia.org/wiki/Black_Friday_(shopping)

Black Friday is the day following Thanksgiving Day in the United States Since 1952, it has been .... In the United Kingdom, the term "Black Friday" originated within the Police and NHS to refer to the Friday before Christmas. ... totally predictable and I am disappointed that stores did not have sufficient security staff on duty.

www.history.com/news/whats-the-real-history-of-black-friday

Nov 24, 2015 ... It makes sense that the term “Black Friday” might refer to the single day of the year when retail companies finally go “into the black” (i.e. make a ...

www.snopes.com/holidays/thanksgiving/blackfriday.asp

Dec 1, 2013 ... The term 'Black Friday' did not originate with the practice of selling off slaves on the day after Thanksgiving.

www.thebalance.com/why-is-it-called-black-friday-3305712

Nov 25, 2016 ... Black Friday is the name given to the shopping day after ... Retailers did not appreciate the negative connotation associated with a black day of ...

www.huffingtonpost.com/2013/11/27/black-friday-origin_n_4346347.html

Nov 27, 2013 ... But the truth is that Black Friday owes its name to the Philadelphia Police Department, which did not have profitability in mind. One thing to ...

www.mirror.co.uk/news/uk-news/why-black-friday-called-history-6905688

Nov 25, 2016 ... But that's not the only theory behind the name. ... Origin: Black Friday could have come from the traffic jams that clogged Philadelphia after ...

pix11.com/2014/11/27/how-did-black-friday-really-get-its-name

Nov 27, 2014 ... A disturbing story wrongly tracing the origins of Black Friday to slavery has been circulating on social media, but the real roots of the modern ...

www.cbsnews.com/news/where-did-black-friday-come-from

Nov 24, 2014 ... There was a time when there was no "Black Friday" -- here's the story of how the annual ... Black Friday hadn't yet been given a name. But that ...

blackfriday.com/pages/black-friday-history

The term “Black Friday” was coined in the 1960s to mark the kickoff to the Christmas shopping season. “Black” ... Why did it become so popular? As retailers ...