The cola wars are a series of mutually-targeted television advertisements and
marketing ... Pepsi outperformed Coke during the summer of the 1996 Summer
Olympics - held in Coke's hometown - wher...
Mar 24, 2014 ... Seven years later, Pepsi was created as a direct competitor. ... Coke controls 42
% of the total carbonated soft drink market, compared with ...
Jan 28, 2016 ... For that insight, let's instead take a closer look at both Coke's and Pepsi's
fundamentals, and what the companies are doing today to create ...
Apr 8, 2003 ... Which is bigger, PepsiCo or Coca-Cola ? According to this year's Forbes Super
500 list of America's largest public companies, the two are ...
Dec 13, 2013 ... From Yahoo Finance: Why the eternal battle between Coca-Cola and PepsiCo is
not a just a matter of tastes. Pepsi has won a small skirmish in ...
Aug 9, 2013 ... Coke won the cola wars because great taste takes more than a single sip. ... If
Pepsi wins taste-tests, why does Coke still dominate the market?
Apr 12, 2014 ... Is the Coca-Cola Co. (NYSE:KO) worth more than PepsiCo Inc. (NYSE: PEP)? It
would appear so, at least based on brand value. The subject is ...
Jan 4, 2013 ... Coca-Cola and Pepsi have been battling each other for more than a century. It's a
legendary brand rivalry. The fight has often gotten personal.
Mar 26, 2015 ... Pepsi outsold Diet Coke last year to become the second most popular
carbonated drink in the US, as health-conscious consumers continued to ...
Coke always held the bigger market share in this area. But at times, Pepsi -
fueled by smarter and more aggressive advertising campaigns - moved ahead.