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Under Armour Buys 2 Fitness Apps, Including MyFitnessPal - The ...

dealbook.nytimes.com/2015/02/04/under-armour-buys-2-fitness-apps-including-myfitnesspal-for-560-million/

Feb 4, 2015 ... Fitness-tracking apps like MyFitnessPal and Endomondo allow users ... To expand its fitness empire, Under Armour has again looked online for ...

The age of indie fitness apps is over - The Verge

www.theverge.com/2016/2/12/10978234/fitness-app-brand-takeover-runkeeper-under-armour-adidas-fitbit

Feb 12, 2016 ... FitStar was bought by Fitbit, which at the time wasn't yet a public company ... Fitness apps are the new photo apps: if it's even remotely sticky, chances ... in the MyFitnessPal app now has an Under Armour logo hovering over its head. .... Also , is there any way to export/import data from one app into another?

Under Armour: We're beating Nike in connected fitness - Digiday

digiday.com/brands/armour-beating-nike-connected-fitness/

Apr 7, 2016 ... Under Armour is the second-largest sportswear brand, behind Nike, but the ... when it purchased MapMyFitness (founded by Thurston) at the price of $150 million. ... apps and all the data goes into a unified dashboard for their health. .... a service to have a way for people to carry their cell phones (on which ...

Under Armour to buy two fitness apps as it builds online community ...

www.baltimoresun.com/business/under-armour-blog/bs-bz-under-armour-earnings-20150204-story.html

Feb 4, 2015 ... Under Armour buys two more fitness apps ... Under Armour first got into fitness tracking in 2011 with its Armour39 biometric device. ... act as a dashboard, "in the same way you check your bank balance and check the weather.

Under Armour Buys its Way into the Fitness Tracker Game - The Mac ...

www.macobserver.com/tmo/article/under-armour-buys-its-way-into-the-fitness-tracker-game

Feb 6, 2015 ... Under Armour, or UA, is known for its fitness and sports clothing, but also has its own MapMyFitness and UA RECORD apps. MyFitnessPal is a ...

Under Armour has acquired fitness apps MyFitnessPal and ...

www.businessinsider.com/under-armour-has-acquired-myfitnesspal-and-endomondo-for-a-combined-435-million-2015-2

Feb 4, 2015 ... Under Armour has purchased fitness app MyFitnessPal for a reported ... 20 million registered users around the globe since its founding in 2007.

Under Armour Just Bought 100 Million Users Worth of Fitness Data

gizmodo.com/under-armor-just-bought-100-million-users-worth-of-fitn-1683836948

Feb 4, 2015 ... Under Armour Just Bought 100 Million Users Worth of Fitness Data ... to get that data than the fitness tracking devices and apps you use every day to ... Now, a sportswear company may have bought its way into a piece of the ...

MyFitnessPal Joins Forces With Under Armour! - Hello HealthyHello ...

blog.myfitnesspal.com/myfitnesspal-joins-forces-with-under-armour/

Feb 4, 2015 ... The Under Armour Connected Fitness suite of apps also includes: Under ... To be cautious what I consume into my body so far I have lost 9 lbs. ... However, Adidas is one of Under Armour's major competitors, so its continued .... Unless Record had something like MFP, there's no way I would use it daily.

Under Armour (owner of MapMyFitness) buys both MyFitnessPal ...

www.dcrainmaker.com/2015/02/mapmyfitness-myfitnesspal-endomondo.html

The reasoning behind buying each of the apps was different. ... in Europe, they see that as a way to catapult into the market. ... of Under Armour's Connected Fitness group, which is the internal and ...

Kevin Plank Is Betting Almost $1 Billion That Under Armour Can ...

www.inc.com/magazine/201602/tom-foster/kevin-plank-under-armour-spending-1-billion-to-beat-nike.html

Kevin Plank built Under Armour into a $4 billion behemoth. ... Kevin Plank is betting that fitness trackers and apps will help Under Armour beat Nike. .... pursue ambitious expansion plans: The company had bought several hundred domains based on every ... Under Armour had always been a tech company, in its way, Plank ...

More Info

Fitness app buyouts: Why sports brands are spending big bucks

www.wareable.com

Feb 15, 2016 ... Here's what Under Armour and the rest are doing with their app acquisitions ... Under Armour buys Endomondo and MyFitnessPal ... Not only did the company get to tap into a huge user base and pool of data, but it secured an ...

In-Depth: Under Armour's fitness app acquisition spree ...

www.mobihealthnews.com

Feb 6, 2015 ... When Under Armour bought MapMyFitness for $150 million in November ... to build, and the way into that was through partnerships and, ultimately, the .... It's important to note that not all fitness app companies mean the same ...

UA Record™ Health & Fitness Network | Under Armour | US

www.underarmour.com

The definitive health and fitness network dedicated to helping you lead ... From activity, sleep, workouts and nutrition, these apps share one mission: to make you  ...