Did you mean: Why Under Armour Buys Its Way Into Fitness Apps?
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UA Record™ Health & Fitness Network | Under Armour | US

www.underarmour.com/en-us/ua-record

Track, analyze, & share your fitness activity with the worlds' first social network for athletes & fitness ... apps for a view of all you've accomplished in one place.

In-Depth: Under Armour's fitness app acquisition spree ...

mobihealthnews.com/40365/in-depth-under-armours-fitness-app-acquisition-spree

Feb 6, 2015 ... When Under Armour bought MapMyFitness for $150 million in November ... and the way into that was through partnerships and, ultimately, the acquisition of ... Over time, though, Under Armour wants its own app, UA Record, ...

Under Armour Buys Endomondo and MyFitnessPal | Outside Online

www.outsideonline.com/1807196/under-armour-buys-endomondo-and-myfitnesspal

Under Armour, the Baltimore-based gear and apparel company has purchased social fitness network Endomondo for $85 million and diet and exercise app ... total of 120 million registered users onto Connected Fitness, its own social platform.

Under Armour to buy two fitness apps as it builds online community ...

www.baltimoresun.com/business/under-armour-blog/bs-bz-under-armour-earnings-20150204-story.html

Feb 4, 2015 ... Under Armour buys two more fitness apps ... Under Armour first got into fitness tracking in 2011 with its Armour39 biometric device. ... act as a dashboard, "in the same way you check your bank balance and check the weather.

Fitness app buyouts: Why sports brands are spending big bucks

www.wareable.com/fitness-trackers/fitness-app-buyouts-has-anything-really-changed

Feb 15, 2016 ... Here's what Under Armour and the rest are doing with their app acquisitions ... Under Armour buys Endomondo and MyFitnessPal ... Not only did the company get to tap into a huge user base and pool of data, but it secured an ...

Under Armour has acquired fitness apps MyFitnessPal and ...

www.businessinsider.com/under-armour-has-acquired-myfitnesspal-and-endomondo-for-a-combined-435-million-2015-2

Feb 4, 2015 ... Under Armour has purchased fitness app MyFitnessPal for a reported ... 20 million registered users around the globe since its founding in 2007.

Record by Under Armour - Exercise Smarter, Feel Better, Live ...

itunes.apple.com/us/app/record-by-under-armour-exercise/id895425891?mt=8

May 19, 2016 ... UA Record™ is the world's first 24/7 connected health and fitness system. Track sleep, fitness, activity and nutrition. Set and reach goals, ...

Under Armour Acquires Fitness Apps MyFitnessPal, Endomondo ...

adage.com/article/digital/armour-acquires-fitness-apps-myfitnesspal-endomondo/296990/

Feb 4, 2015 ... Company adds two new apps, MyFitnessPal and Endomondo, in its competition with ... Under Armour Adds Two Fitness Apps In Fight Against Nike ... It bought MapMyFitness for $150 million in 2013, playing catch-up to competitors ... A different method of entering into the person health and nutrition market ...

Under Armour may be evolving into a fitness technology company

phys.org/news/2015-02-armour-evolving-technology-company.html

Feb 12, 2015 ... Last month, Under Armour released its own fitness app, called UA ... "You could look at Under Armour ... as an apparel company or brand, but the other way to ... the more apparel and footwear they are going to ultimately buy.

Under Armour Record - Android Apps on Google Play

play.google.com/store/apps/details?id=com.ua.record&hl=en

UA Record™ is the world's first 24/7 connected health and fitness system. Track sleep, fitness, activity and nutrition. Set and reach goals, connect and sync ...

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Under Armour Buys 2 Fitness Apps, Including MyFitnessPal - The ...

dealbook.nytimes.com

Feb 4, 2015 ... To expand its fitness empire, Under Armour has again looked online for ... agreed to buy two makers of fitness-tracking apps, MyFitnessPal and ...

The age of indie fitness apps is over | The Verge

www.theverge.com

Feb 12, 2016 ... FitStar was bought by Fitbit, which at the time wasn't yet a public company, ... Some, like Runtastic, even got into the device business, though as the saying ... Fitness apps are the new photo apps: if it's even remotely sticky, ... in the MyFitnessPal app now has an Under Armour logo hovering over its head.

Under Armour Buys Apps in Bid to Become Top Fitness Tracker ...

www.bloomberg.com

Feb 4, 2015 ... Under Armour Inc., the maker of athletic clothing and gear, ... with its own mobile app devoted to fitness with 20 million members ... After the idea took off, Under Armour maintained growth by pushing into categories such as shoes ... "Is there a way that someone could pick up a neighbor on the way to work?