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en.wikipedia.org/wiki/Intel_Atom

Intel Atom was the brand name for a line of ultra-low-voltage IA-32 and x86-64 microprocessors ... It was a continuation of the partnership announced by Intel and Google on 13 September 2011 to ..... Kenton Williston of EE Times said that while Atom will not displace ARM from its current markets, the ability to apply the PC ...

www.wired.com/2016/05/googles-making-chips-now-time-intel-freak

May 19, 2016 ... With its new chip, Google's aim is the same: unprecedented efficiency. To take AI to new heights, it needs a chip that can do more in less time ...

www.geekwire.com/2017/look-intel-microsoft-tries-arm-processors-cloud-qualcomm-partnership

Mar 8, 2017 ... Microsoft has started testing out ARM processors, power-efficient ... Bloomberg News sees the use of ARM chips as “potentially imperiling Intel Corp. ... and tech giants such as Amazon.com, Apple, Microsoft and Google. ... You can fill out a March Madness bracket on Twitter thanks to the .... UPS Connect.

www.globalfuturist.org/2016/08/arm-google-and-qualcomm-team-up-to-challenge-intel-in-the-data-center

Aug 25, 2016 ... ARM, Google and Qualcomm team up to challenge Intel in the data ... on a server chip and that Google will use the Qualcomm processors only ...

www.extremetech.com/computing/237734-google-puts-intel-on-notice-looks-forward-to-using-non-intel-chips-within-its-cloud

Oct 17, 2016 ... Google is doubling down on its intent to use non-Intel chips in future ... Other vendors, like IBM or ARM, have an even smaller market share than AMD. ... POWER9 will include support for PCI Express Gen 4, with 84 lanes ... But they aren't duking it out with Intel for the server market in big iron processors.

www.theregister.co.uk/2016/12/07/qualcomm_centriq_sampling

Dec 7, 2016 ... The Centriq 2400 will have up to 48 cores and be a single-socket part. ... similar to what they do today," a spokesperson for the team told us. ... Google and others are trying out IBM Power and ARM cores in their data centers ...

thenextweb.com/google/2017/04/28/google-huawei-raspberry-pi-chip

Apr 28, 2017 ... Google has hooked up with Huawei, ARM, Achtermind and ... developers will no longer have to code on Intel x86 architectures – or ... They'll get to do it on a beefed-up Raspberry Pi-style computer that also happens to run Android. ... Google has laid out detailed instructions on how you can do that here.

www.theverge.com/2013/12/13/5206420/google-arm-chips-for-servers-rumor

Dec 13, 2013 ... Google might ditch Intel and design its own chips ... Next Up In Tech ... But they would be for a small silicon design team that has been ... If ARM will get the speed of Xeon it also get the same power consumption immediately. .... going to pick out insignificant things my friends have said to use against them.

www.businessinsider.com/intel-helped-create-monster-cloud-vendors-2015-11

Nov 10, 2015 ... Intel helped Amazon Web Services become a monster, and it could end up backfiring ... from public cloud services, Intel's customer base will get concentrated to ... as competitors like ARM are starting to sign up big customers as well. ... out companies like PayPal have already adopted ARM-based chips in  ...

www.fool.com/investing/general/2015/08/23/intel-corporation-and-google-inc-team-up-for-virtu.aspx

Aug 23, 2015 ... Intel Corporation and Google Inc Team Up for Virtual Reality ... To work properly with the Project Tango SDK, Intel will launch a new ... is a key strategy for Intel, which has been buying its way into an ARM-dominated market by ... Since Intel practically gave out chips for free, the unit's revenue also plunged ...