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Oct 21, 2009 ... strange British TV ad. Scaring little kids!!? crying bunnies!? drowning puppies!? .. there is something wrong with this ad.
Oct 16, 2009 ... Part of the Act on CO2 Campaign. ... Act on CO2: Bedtime Story. SerckSecurityPlate. Loading... Unsubscribe from SerckSecurityPlate? Cancel


Oct 6, 2010 ... Climate change is one of the greatest challenges facing the UK today, and ACT ON CO2 is a key part of the Government's plan to help tackle ...


A Government-wide communication campaign on tackling climate change, called “Act on CO2” was launched in 2007. It was a cross-Government initiative ...


Oct 16, 2009 ... Advertising regulator fields claims that hard-hitting Act on CO2 ad is misleading and excessively scary. By Mark Sweney.


be used to lead a campaign. Additional sections show how ACT ON CO2 can work with an existing campaign or link with a partner organisation. Using the brand.


Dec 15, 2014 ... This advertisement is part of the British government's campaign about the reduction of CO2 emissions. The purpose of this article is to analyze it ...


Th e COI needed a brand identity for their upcoming interdepartmental campaign for the DfT, DEFRA and DCLG. Aimed at encouraging the public to make ...


The 'Act On CO2' campaign was a single unified voice for government-led communications to help people understand how their personal actions contribute to ...