Confusionedit]. Confusion occurs when a consumer fails to correctly understand
or interpret products and services. This, in turn, leads to them making imperfect ...
sumer confusion has disregarded how consumers cope with confu- sion and the
idea that they employ confusion reduction strategies. The paper begins by ...
Trademark law seeks to proactively prevent consumer confusion, and thus it does
not require proof of actual consumer confusion in order for infringement of ...
When determining likelihood of confusion, courts use several factors derived from
... Proof of consumer confusion is not required, but when the trademark owner ...
At the PACK EXPO show last October in Chicago I listened to a speaker from UPS say, in essence, that the most sustainable packaging is typically that which best prevents product damage and the heavy carbon footprint associated with it, rather than how readily the packag... More »
(2007) consumer confusion proneness model affect consumersʼ decision ...
consumer behavior- and consumer confusion literature, was utilized to form six ...
Explores the concept of consumer confusion; what causes it, how consumers
react to ... Examines the marketing and policy implications of confusion, presents
Trademarks: Demonstrating Actual Consumer Confusion. Unlike the law of
copyrights and patents, which protects the rights of inventors and creators,
Woodward, Susan E., and Robert E. Hall. 2010. "Consumer Confusion in the
Mortgage Market: Evidence of Less Than a Perfectly Transparent and
market practices have likely contributed to consumer confusion. .... WOODWARD
AND HALL: CONsuMER CONfusION ABOuT MORTgAgEs. VOL. 102 NO. 7.