Consumer confusion is a state of mind that leads to consumers making imperfect
purchasing decisions or lacking confidence in the correctness of their ...
When determining likelihood of confusion, courts use several factors derived from
... Proof of consumer confusion is not required, but when the trademark owner ...
Trademarks: Demonstrating Actual Consumer Confusion. Unlike the law of
copyrights and patents, which protects the rights of inventors and creators,
Definition of Consumer Confusion: A consumer's state of mind during a buying
decision making process characterized by inability to finalize the choice of ...
Abstract: Explores the concept of consumer confusion; what causes it, how
consumers react to it and how marketers can influence it. The focus proposed
(2007) consumer confusion proneness model affect consumersʼ decision
postponement and brand loyalty, concerning low involvement products. A
Consumer confusion of brand origin is becoming more of a problem as
international brands seek to dress themselves in the local style, while local
brands seek ...
A study that aims to measure the tendency of consumers to confuse the company
that makes a particular brand with another company, or to confuse one brand ...
Diagnosing Consumer Confusion and Sub-Optimal Shopping Effort: Theory and
Mortgage-Market Evidence†. By Susan E. Woodward and Robert E. Hall*.
May 9, 2007 ... The court found that the design of these shoes were dissimilar and would not
likely create consumer confusion. Since ASICS was not likely to ...