Web Results

Consumer confusion - Wikipedia

en.wikipedia.org/wiki/Consumer_confusion

Consumer confusion is a state of mind that leads to consumers making imperfect purchasing decisions or lacking confidence in the correctness of their ...

Likelihood of Confusion: How Do You Determine If a Trademark is ...

www.nolo.com/legal-encyclopedia/likelihood-confusion-how-do-you-determine-trademark-infringing.html

When determining likelihood of confusion, courts use several factors derived from ... Proof of consumer confusion is not required, but when the trademark owner ...

Trademarks- Demonstrating Actual Consumer Confusion

courses2.cit.cornell.edu/sociallaw/topics/Trademarks-confusion.htm

Trademarks: Demonstrating Actual Consumer Confusion. Unlike the law of copyrights and patents, which protects the rights of inventors and creators, trademark ...

What is Consumer Confusion | IGI Global

www.igi-global.com/dictionary/consumer-confusion/53507

Definition of Consumer Confusion: A consumer's state of mind during a buying decision making process characterized by inability to finalize the choice of ...

Marketing causes and implications of consumer confusion: Journal ...

www.emeraldinsight.com/doi/abs/10.1108/10610429910284300

Abstract: Explores the concept of consumer confusion; what causes it, how consumers react to it and how marketers can influence it. The focus proposed differs ...

the effects of consumer confusion on decision postponement ... - DiVA

www.diva-portal.org/smash/get/diva2:533447/FULLTEXT01.pdf

(2007) consumer confusion proneness model affect consumersʼ decision postponement and brand loyalty, concerning low involvement products. A conceptual ...

Understanding Consumer Confusion on Brand Origin in a ...

www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=11938

Consumer confusion of brand origin is becoming more of a problem as international brands seek to dress themselves in the local style, while local brands seek ...

Consumer Confusion Study | Insights Association

www.insightsassociation.org/issues-policies/glossary/consumer-confusion-study

A study that aims to measure the tendency of consumers to confuse the company that makes a particular brand with another company, or to confuse one brand ...

Diagnosing Consumer Confusion and Sub-Optimal Shopping Effort ...

web.stanford.edu/~rehall/Woodward-Hall_AER_Dec_2012.pdf

Diagnosing Consumer Confusion and Sub-Optimal Shopping Effort: Theory and Mortgage-Market Evidence†. By Susan E. Woodward and Robert E. Hall*.

Trademark Infringement: Factors Considered in Consumer Confusion

www.theiplawblog.com/2007/05/articles/trademark-law/trademark-infringement-factors-considered-in-consumer-confusion/

May 9, 2007 ... The court found that the design of these shoes were dissimilar and would not likely create consumer confusion. Since ASICS was not likely to ...