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Consumer confusion

en.wikipedia.org/wiki/Consumer_confusion

Consumer confusion is a state of mind that leads to consumers making imperfect purchasing decisions or lacking confidence in the correctness of their ...

Trademark infringement | Wex Legal Dictionary / Encyclopedia | LII ...

www.law.cornell.edu/wex/trademark_infringement

Trademark law protects a trademark owner's exclusive right to use a trademark when use of the mark by another would be likely to cause consumer confusion as  ...

Towards a Conceptual Model of Consumer Confusion

www.acrwebsite.org/volumes/v32/acr_vol32_68.pdf

Vincent-Wayne Mitchell, Gianfranco Walsh, and Mo Yamin (2005) ,"Towards a Conceptual Model of Consumer Confusion", in. NA - Advances in Consumer ...

the effects of consumer confusion on decision postponement ... - DiVA

www.diva-portal.org/smash/get/diva2:533447/FULLTEXT01.pdf

brand loyalty, concerning low involvement products. A conceptual framework based on consumer behavior- and consumer confusion literature, was utilized to  ...

Consumer confusion - The IT Law Wiki - Wikia

itlaw.wikia.com/wiki/Consumer_confusion

Consumer confusion, in relation to trademark infringement and unfair competition , is an element...

Overview of Trademark Law

cyber.law.harvard.edu/metaschool/fisher/domain/tm.htm

Trademarks make it easier for consumers to quickly identify the source of a given .... In deciding whether consumers are likely to be confused, the courts will ...

Competition and Consumer Confusion - Harvard University

www.eecs.harvard.edu/~parkes/radcliffe/brionoiseapril30-2004.pdf

In many markets consumer biases do not affect prices, since competition forces .... naive consumers suffer from some confusion about the goods they are buying.

Towards a Conceptual Model of Consumer Confusion - CiteSeerX

citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.126.2238&rep=rep1&type=pdf

Towards a Conceptual Model of Consumer Confusion. Vincent-Wayne Mitchell. City University of London. Gianfranco Walsh, University of Strathclyde.

Linking Sources of Consumer Confusion to Decision Satisfaction ...

onlinelibrary.wiley.com/doi/10.1002/mar.20606/abstract

Feb 25, 2013 ... Linking Sources of Consumer Confusion to Decision Satisfaction: The Role of Choice Goals. Qing Wang<sup>1,*</sup> and; Paurav Shukla<sup>2</sup>. Version of ...

Consumer confusion of percent differences - ScienceDirect

www.sciencedirect.com/science/article/pii/S1057740807000101

The present research investigated consumers' intuitions about percent differences. We found that the perceived difference between two quantities compared on ...

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Confusingly Similar (Likelihood of Confusion) - MarkLaw

marklaw.com

The essential ingredient for the likelihood of confusion test is (obvious from the terminology) that consumers encountering one trademark are likely to be ...

Likelihood of Confusion: How Do You Determine If a Trademark is ...

www.nolo.com

When determining likelihood of confusion, courts use several factors derived from ... Proof of consumer confusion is not required, but when the trademark owner ...

Marketing causes and implications of consumer confusion: Journal ...

www.emeraldinsight.com

Explores the concept of consumer confusion; what causes it, how consumers react to ... Examines the marketing and policy implications of confusion, presents a ...