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Consumer confusion

en.wikipedia.org/wiki/Consumer_confusion

Consumer confusion is a state of mind that leads to consumers making imperfect purchasing decisions or lacking confidence in the correctness of their ...

Marketing causes and implications of consumer confusion: Journal ...

www.emeraldinsight.com/doi/abs/10.1108/10610429910284300

Explores the concept of consumer confusion; what causes it, how consumers react to ... Examines the marketing and policy implications of confusion, presents a ...

Towards a Conceptual Model of Consumer Confusion

www.acrwebsite.org/volumes/v32/acr_vol32_68.pdf

Vincent-Wayne Mitchell, Gianfranco Walsh, and Mo Yamin (2005) ,"Towards a Conceptual Model of Consumer Confusion", in. NA - Advances in Consumer ...

the effects of consumer confusion on decision postponement ... - DiVA

www.diva-portal.org/smash/get/diva2:533447/FULLTEXT01.pdf

brand loyalty, concerning low involvement products. A conceptual framework based on consumer behavior- and consumer confusion literature, was utilized to  ...

Confusingly Similar (Likelihood of Confusion) - MarkLaw

marklaw.com/index.php/trademark-terms-c/343-trademark-confusion-confusingly-similar-2

The essential ingredient for the likelihood of confusion test is (obvious from the terminology) that consumers encountering one trademark are likely to be ...

Consumer Confusion Study | Marketing Research Association

www.marketingresearch.org/issues-policies/glossary/consumer-confusion-study

A study that aims to measure the tendency of consumers to confuse the company that makes a particular brand with another company, or to confuse one brand ...

When consumers get confused - Latham & Watkins LLP

m.lw.com/thoughtLeadership/when-consumers-get-confused-hearsay-and-trademarks

thorny issue of hearsay in consumer confusion infringement. Your client is a manufacturer of a high-quality line of sporting goods, distributed only by certain.

Consumer Confusion in the Mortgage Market: Evidence of Less ...

www.aeaweb.org/articles?id=10.1257/aer.100.2.511

Consumer Confusion in the Mortgage Market: Evidence of Less Than a Perfectly Transparent and Competitive Market. Susan E. Woodward; Robert E. Hall.

Policy Alternatives for Reducing Consumer Confusion During the ...

www.ftc.gov/system/files/documents/public_comments/2015/04/00041-93703.pdf

can cause the confusion and uncertainty that consumers so often encounter when ... extent that consumer confusion and choice overload have the potential to ...

Consumer" Confusion" of Origin and Brand Similarity Perceptions

www.jstor.org/stable/30000225

Consumer "Confusion" of Origin and Brand. Similarity Perceptions. Barbara Loken. Ivan Ross. Ronald L. Hinkle. Results of a laboratory study show the similarity ...

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Trademarks- Demonstrating Actual Consumer Confusion

courses2.cit.cornell.edu

Trademarks: Demonstrating Actual Consumer Confusion. Unlike the law of copyrights and patents, which protects the rights of inventors and creators, trademark ...

Likelihood of Confusion: How Do You Determine If a Trademark is ...

www.nolo.com

When determining likelihood of confusion, courts use several factors derived from ... Proof of consumer confusion is not required, but when the trademark owner ...

Competition and Consumer Confusion - Harvard University

www.eecs.harvard.edu

In many markets consumer biases do not affect prices, since competition forces .... naive consumers suffer from some confusion about the goods they are buying.