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Consumer confusion

en.wikipedia.org/wiki/Consumer_confusion

Consumer confusion is a state of mind that leads to consumers making imperfect purchasing decisions or lacking confidence in the correctness of their ...

Trademarks- Demonstrating Actual Consumer Confusion

courses2.cit.cornell.edu/sociallaw/topics/Trademarks-confusion.htm

Trademarks: Demonstrating Actual Consumer Confusion. Unlike the law of copyrights and patents, which protects the rights of inventors and creators, trademark ...

Confusingly Similar (Likelihood of Confusion) - MarkLaw

marklaw.com/index.php/trademark-terms-c/343-trademark-confusion-confusingly-similar-2

The essential ingredient for the likelihood of confusion test is (obvious from the terminology) that consumers encountering one trademark are likely to be ...

Towards a Conceptual Model of Consumer Confusion

www.acrwebsite.org/volumes/v32/acr_vol32_68.pdf

Vincent-Wayne Mitchell, Gianfranco Walsh, and Mo Yamin (2005) ,"Towards a Conceptual Model of Consumer Confusion", in. NA - Advances in Consumer ...

Competition and Consumer Confusion - Harvard University

www.eecs.harvard.edu/~parkes/radcliffe/brionoiseapril30-2004.pdf

In many markets consumer biases do not affect prices, since competition forces .... naive consumers suffer from some confusion about the goods they are buying.

Linking Sources of Consumer Confusion to Decision Satisfaction ...

onlinelibrary.wiley.com/doi/10.1002/mar.20606/abstract

Feb 25, 2013 ... ABSTRACT. Previous empirical research on the relationship between consumer confusion and customer satisfaction has largely neglected the ...

Trademark Infringement: Factors Considered in Consumer Confusion

www.theiplawblog.com/2007/05/articles/trademark-law/trademark-infringement-factors-considered-in-consumer-confusion/

May 9, 2007 ... The court found that the design of these shoes were dissimilar and would not likely create consumer confusion. Since ASICS was not likely to ...

Towards a Conceptual Model of Consumer Confusion - CiteSeerX

citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.126.2238&rep=rep1&type=pdf

Towards a Conceptual Model of Consumer Confusion. Vincent-Wayne Mitchell. City University of London. Gianfranco Walsh, University of Strathclyde.

Consumer" Confusion" of Origin and Brand Similarity Perceptions

www.jstor.org/stable/30000225

Consumer "Confusion" of Origin and Brand. Similarity Perceptions. Barbara Loken. Ivan Ross. Ronald L. Hinkle. Results of a laboratory study show the similarity ...

Diagnosing Consumer Confusion and Sub-Optimal Shopping Effort ...

web.stanford.edu/~rehall/Woodward-Hall_AER_Dec_2012.pdf

market practices have likely contributed to consumer confusion. .... WOODWARD AND HALL: CONsuMER CONfusION ABOuT MORTgAgEs. VOL. 102 NO. 7.

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Marketing causes and implications of consumer confusion: Journal ...

www.emeraldinsight.com

Explores the concept of consumer confusion; what causes it, how consumers react to ... Examines the marketing and policy implications of confusion, presents a ...

Likelihood of Confusion: How Do You Determine If a Trademark is ...

www.nolo.com

When determining likelihood of confusion, courts use several factors derived from ... Proof of consumer confusion is not required, but when the trademark owner ...

the effects of consumer confusion on decision postponement ... - DiVA

www.diva-portal.org

brand loyalty, concerning low involvement products. A conceptual framework based on consumer behavior- and consumer confusion literature, was utilized to  ...