Search engine optimization (SEO) is the process of affecting the visibility of a
website or a web page in a web search engine's unpaid results — often referred
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explanation of SEO. A straightforward answer to the question, what is SEO?
SEO is strategies, techniques and tactics to increase the number of visitors to a
website by obtaining a high-ranking placement in search results.
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Update: there is now a more up-to-date and expanded version of this article for
2016. Please visit SEO Basics: 22 essentials you need for optimising your site.
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