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hbr.org/2009/04/how-to-market-in-a-downturn-2

In every recession marketers find themselves in poorly charted waters ... consideration consumers' emotional reactions to the economic environment. ... Building and maintaining strong brands—ones that customers recognize and ... Surgically trimming the budget is easier to do during a downturn than in prosperous times.

www.sba.gov/sites/default/files/articles/Survival%20Tips%20for%20Managing%20During%20an%20Economic%20Downturn.pdf

Survival Tips for Managing During an Economic Downturn* ... Running or managing a small business often leaves little time to keep track of ... confidence have direct impact on your profitability and on relationships with vendors, customers.

www.entrepreneur.com/article/219600

May 10, 2011 ... In an economy as tough as this one, you may need to change your business drastically to pull through. ... During such times, it's easy to panic. Panic ... Use these indicators to focus on your most profitable products or services.

www.inc.com/magazine/20091001/the-profitability-report-how-to-protect-your-margins-in-a-downturn.html

Oct 1, 2009 ... In an effort to determine just how the tough economic climate has .... the bulk of their time working on the most profitable deals and keeping our ...

www.more-for-small-business.com/economic-recession.html

An economic recession can have a devastating effect on small businesses. ... do all right during a recession - particularly those programs that are focused on ... 5 % profit on their work during this recession; however low profits cannot sustain a  ...

hbswk.hbs.edu/archive/2884.html

Price cuts now may affect your company's profitability when the upturn occurs. ... Most expert believe that pricing based on value—the economic or psychological ... When times are good, customers often place a premium on your maintaining ...

www.franchise.org/maintaining-franchisee-profitability-system-growth-in-a-downturn

Maintaining Franchisee Profitability, System Growth in a Downturn .... While tough economic times can prove challenging in many ways, they often also present ...

www.forbes.com/sites/realspin/2013/07/24/10-reasons-the-best-time-to-start-a-business-is-during-a-downturn

Jul 24, 2013 ... Here are 10 reasons it's worth starting a business during a downturn. ... Do a good job, and you'll keep those clients when the economy recovers. ... the market recovers, giving you higher profit margins since you'll be able to ...

www.investopedia.com/financial-edge/0812/developing-revenue-how-to-succeed-in-a-recession.aspx

The period of global recession between 2008 and 2010 was a troubling one for U.S. ... With small businesses throughout the world struggling in this economic climate, ... census data, 170,000 small businesses failed in the U.S. during this time. ... to maintain a thriving and profitable enterprise since the financial crisis.

www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/ten-tips-for-leading-companies-out-of-crisis

... in multiple sectors develop a deeper understanding of the global economy. ... And if they don't realize they're facing a crisis, they won't know that they need .... But the whole point of profitability is to generate enough cash to expand, grow, and maintain ... Even if big bets are sometimes necessary, they take a lot of time and ...