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On mobile networks, user acquisition for Zynga varies. On a Pay-Per-Install basis, Zynga has been paying out between $0.30 to upwards of $0.85 per download ...


According to LifeLock's S-1, their average cost of acquisition per member for 2011 was $130. ... In LifeLock's earlier days, cost per customer acquisition was much lower, ranging from $30-$90 ... What is Zynga's customer acquisition cost?


Customer acquisition cost (CAC) is a metric that has been growing in use, along with the emergence of Internet companies and web-based advertising ...


The Importance of Customer Acquisition Costs for Startups ... Zynga is a great example of a company that has managed to decipher the business model of online ...


Dec 8, 2011 ... The cost of acquiring a customer (often called CPA – Cost Per Acquisition – or CAC – Customer Acquisition Cost) is definitely rising. But how far ...


Many of those businesses are generating tons of revenue and sales, but without the math on customer acquisition, the costs eventually bring them to their knees.


Jul 20, 2012 ... The average mobile app user costs $1.26 to acquire ... Case studies: How Gameloft, Zynga and Glu Mobile acquire new customers ... on mobile games-- has offered a number of insights into its customer acquisition costs.


Feb 12, 2010 ... Presentation describing how Cost of Customer Acquisition (CAC) and ... Virality plus Monetization Examples: – Google – Gilt.com – Zynga ...


May 2, 2012 ... Finding scalable customer acquisition channels is as much of a ... Look how far Zynga has gotten with basically two channels - Facebook Ads and Viral Mechanics. ... Every, and I mean every, acquisition channel costs money.