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en.wikipedia.org/wiki/Customer_acquisition_cost

Customer Acquisition Cost is the cost associated in convincing a customer to buy a product/service. This cost is incurred by the organization to convince a ...

www.quora.com/What-is-Zyngas-customer-acquisition-cost

For various games like FarmVille, CityVille & MafiaWars ... On mobile networks, user acquisition for Zynga varies. On a Pay-Per-Install basis, Zynga has been paying ...

www.quora.com/What-is-Lifelocks-cost-per-customer-acquisition

According to LifeLock's S-1, their average cost of acquisition per member for 2011 was $130. ... In LifeLock's earlier days, cost per customer acquisition was much lower, ranging from $30-$90 ... What is Zynga's customer acquisition cost?

www.quora.com/What-is-was-Mints-customer-acquisition-cost

Mint's original acquistion costs were minimal as they acquired over 20,000 users before launch, ... What is Zynga's customer acquisition cost? What is Lifelock's ...

startuplifeblog.com/tag/customer-acquisition-cost

The Importance of Customer Acquisition Costs for Startups ... Zynga is a great example of a company that has managed to decipher the business model of online ...

www.gamesbrief.com/2011/12/cpa-cac-and-customer-acquisition-costs

Dec 8, 2011 ... The cost of acquiring a customer (often called CPA – Cost Per Acquisition – or CAC – Customer Acquisition Cost) is definitely rising. But how far ...

saasmetrics.co/customer-acquisition-cost

Customer Acquisition Cost, or simply CAC, refers to the resources that a business must allocate (financial or otherwise) in order to acquire an additional ...

www.fiercewireless.com/developer/inside-story-how-mobile-app-developers-acquire-new-customers

Jul 20, 2012 ... The average mobile app user costs $1.26 to acquire ... Case studies: How Gameloft, Zynga and Glu Mobile acquire new customers ... on mobile games-- has offered a number of insights into its customer acquisition costs.

www.slideshare.net/DavidSkok/customer-acquisition-monetization-keys-to-your-business-plan

Feb 12, 2010 ... Presentation describing how Cost of Customer Acquisition (CAC) and ... Virality plus Monetization Examples: – Google – Gilt.com – Zynga ...

www.snyxius.com/blog/how-to-keep-your-startups-customer-acquisition-costs-low-and-keep-your-business-from-failing

Jan 12, 2016 ... Customer acquisition cost (CAC) is the most important metric for startups to gauge in their early ... How to keep your startup's customer acquisition costs low and keep your business from failing .... Zynga is a perfect example.