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en.wikipedia.org/wiki/Gary_Dahl_(entrepreneur)

Gary Ross Dahl (December 18, 1936 – March 23, 2015) was an American copywriter, creative director, advertising agency owner, entrepreneur and the creator of the Pet Rock. ... "Gary Dahl, Inventor of the Pet Rock, Dies at 78". The New York ...

en.wikipedia.org/wiki/Pet_Rock

Pet Rock is a collectible conceived in 1975 by advertising executive Gary Dahl ( entrepreneur) Pet Rocks are smooth stones from Mexico's Rosarito Beach.

www.nytimes.com/2015/04/01/us/gary-dahl-inventor-of-the-pet-rock-dies-at-78.html

Mar 31, 2015 ... The 1975 fad made Mr. Dahl, a down-at-the-heels advertising copywriter when he hit on the idea, a millionaire practically overnight, but he ...

abcnews.go.com/US/pet-rock-captured-moment-made-creator-millionaire/story?id=30041318

Apr 1, 2015 ... Dahl's Pet Rock was a key innovation of the 1970s, tongue-in-cheek .... have to put up with all this s---, like that guy that invented the Pet Rock?

www.todayifoundout.com/index.php/2016/05/deal-pet-rocks

May 23, 2016 ... Sarah H. asks: Why did people buy the pet rock when it was just a rock? ... on what they hoped would be the next get-rich-quick invention.

people.com/celebrity/pet-rock-inventor-gary-dahl-dies-at-78

Apr 1, 2015 ... Dahl became a millionaire over a matter of months after inventing the Pet Rock in 1975.

www.washingtonpost.com/news/morning-mix/wp/2015/04/01/pet-rock-inventor-gary-dahl-dies-at-78

Apr 1, 2015 ... Gary Ross Dahl, the creator of the popular 1970s fad the Pet Rock, has died at age 78 in Oregon. Dahl's wife, Marguerite Dahl, confirmed that ...

www.usatoday.com/story/news/nation/2015/04/01/pet-rock-creator-dies/70760344

Apr 1, 2015 ... JACKSONVILLE, Ore. (AP) — Gary Ross Dahl, the creator of the wildly popular 1970s fad the Pet Rock, has died at age 78 in southern Oregon.

theweek.com/speedreads/547399/pet-rock-inventor-gary-dahl-died-obituary-great

Apr 1, 2015 ... In 1975, a freelance copy writer named Gary Dahl got the idea for the Pet Rock — an ordinary rock, packaged in a pet carrier, requiring no food ...